Recent Commercial Articles

Origami, 3D Cameras, and 600 Photos Later...

One trend you will find happening in the advertising world is the merging of video and photography in a way that creates something no one has seen before. When it came time to start creating the next ad for Toshiba's new laptops and 3D TVs the team decided to create something completely original. Check out this video of how they created this painstakingly difficult video which involves using stop motion to capture complex Origami shapes "unfold" all while being shot in 3D. https://www.youtube.com/watch?v=v62Ns3yv23Y
How to Become a Commercial Photographer

Have you ever walked by a beauty image on the shelf at ULTA or scrolled by a brilliant shot on Instagram and thought: “I want to make images like that”? Or perhaps you are a photographer who saw a picture and thought: “I could have shot that better!” You have the skills, but you don’t know how to break into the commercial market. In this article, I’ll share about how to break into the market and disclose tips and tricks to succeed in the commercial photography space.

Catching Up With Concert Photographer David Bergman

This time last year Lee and I were profiling concert photographer David Bergman as he was shooting a series of Bon Jovi concerts in their New Jersey hometown. A lot has happened since then with David, and he is now currently traveling the world and seeing some pretty amazing venues. Mark Wallace recently caught up with the rockstar photographer and asked him some specific questions about both his photography and his concert website TourPhotographer.com. If you follow David on facebook, be prepared to be blown away and extremely jealous of his news feed - he's always up to something interesting.
The Life And Career Of Photographer Albert Watson

RETV, a new video based website started by Resource Magazine recently filmed a quick interview with Albert Watson. During the interview Watson talks about his humble beginnings and walks us through a few of his famous shoots. Watson claims that many photographers get into the field simply because they enjoy the technical aspects of the gear. He also says that these are the same people the continue to ask him the same "stupid question" when he shows his work; "What camera was this shot on?"
Space Shuttle Program Turns 30, Takes An Epic Picture

This month NASA's space shuttle program turned 30. To commemorate the occasion they decided to take a single image that included every single employee standing together in the shape of a shuttle.
CreativeLIVE's Fashion Week With Matthew Jordan Smith and Yoanna House

Each week creativeLIVE has unbelievable live content that you can stream for free. Starting today through Sept 15th, creativeLIVE will host one of Fstoppers' most featured photographers Matthew Jordan Smith. Matthew is an acclaimed fashion photographer, and he has brought along America's Next Top Model winner Yoanna House to talk about everything that goes on in the fashion industry. For more information about this week's entire event, read the full post.

The Art Of Motion Mixing: BTS With V Energy Drink

Music and visual components have always been used together as a form of art, most famously in the music video. As technology expands so does the way we use it for expression. The people over at Frucor (V Energy Drinks) recently challenged Joel Little, lead singer of Goodnight Nurse, to create a single track that could be played (mixed) live using only a body's movements in this unique musical and visual journey of a marketing campaign.

Profoto Takes On Ray Allen And A Trampoline

Profoto has really done everyone a great service in having photographer Matthew Jordan Smith explain some of his personal favorite images in his portfolio. In this particular image, Matthew decided to photograph NBA superstar Ray Allen in his own backyard while jumping on a trampoline. Equipped with just a single Profoto D1 Air and a magnum reflector for hard light, Matt was able to take a rather limited lighting setup and create a highly stylized image. I think it just goes to show that thinking outside the box and not limiting your shoot to any prior conception can be more important in making a great image than simply focusing on your initial plans.
Transformers 3 Behind The Scenes

Let's get one thing straight; I hate Transformers. I actually thought Transformers 2 was so bad that I walked out on the movie and since my friend actually wanted to continue watching it (and he had the car) I walked home 3 miles in the middle of the night... That's a true story. That being said, I can always appreciate a quality production and Michael Bay never fails with that. Check out this home made BTSV of Transformers 3 in the making. Fast forward to 2:15 for the good stuff. https://www.youtube.com/watch?v=0MqGHJSZ3rk<
Amazing Green Screen CGI From John Adams

I am a huge fan of the technology behind movie special effects. Here is a quick look behind the scenes of the movie John Adams. It's amazing what is possible these days. <
Melissa Rodwell Shoots Fashion For Genlux

FashionPhotographyBlog.com brings us a great BTSV of Melissa Rodwell. Check it out to see what goes into large set design. Correct me I am wrong but she appears be shooting with a Nikon D3X and 85mm 1.4. <
Red Bull's Illume Photo Exhibit Is Itself Art

Yesterday I got an email from one of the Red Bull brand managers inviting me out to 2010 Illume Photo Exhibit here in Charleston, South Carolina. Illume is a traveling exhibit where dozens of images from the world's best action and extreme sports photographers are displayed on huge 6'x6' backlit panels. I have to say it was one of the most interesting photo displays I have ever seen, and the winning photos are nothing short of spectacular. The next stop on the tour is Miami, Florida but you can check out the images and future tour dates at Red Bull Illume Online. Also, check out this BTS video we posted last year of one of the winning images.
Douglas Sonders Shoots In A Sunflower Field

Douglas Sonders just sent over this really quick BTS of a photoshoot he just did in a field of sunflowers. I think he does a great job of lighting his model and balancing the harsh sunlight with the strobes. Check out more about this shoot here.

Sunflowers & The Model Photoshoot from Douglas Sonders on Vimeo.

Scott McClellan Blows Up A Kitchen

Tobi, one of our readers, just pointed me to this video. This is a fantastic example of a great concept for a photo shoot. After you check out the video you can see Scott's website here. ><
Photographic Virtues Series: Standards

In this series, I attempt to identify the key professional virtues I have found to be the most important in building my own career, as well as identifying traits of other successful photographers that are most key to their success. Today's Word of The Week? Standards.

An Interesting Perspective On A Photoshoot I'd Never Do

When I first saw this video it put a big smile on my face. I really wish the photographer had shared some insight on this video since it seems like such a unique situation but we are just left with this short clip. You can see the final photos here but I'm not sure why they did not use a more interesting shot of the bear.

Koda from Academy on Vimeo.

Photography, CGI, and AI: Can You Tell the Difference? An Interview With Steve Hansen

Which image in the banner is a photograph, and which is computer generated? Can you even tell anymore? With the addition of computer generated imagery (CGI) and artificial intelligence, the process of creating images has provided commercial photographers more tools than ever. I sat down with award-winning food photographer Steve Hansen to discuss this topic and to delve into the question: "Is it enough to just be a photographer these days?"

Photographic Virtues Series: Adaptability

In this series, I attempt to identify the key professional virtues I have found to be the most important in building my own career, as well as identifying traits of other successful photographers and business leaders that are most key to their success. Today’s virtue: adaptability.

[BTS Video] Monte Isom Puts His Camera Dangerously Close To Hockey Players

Some of our readers might have met up with Monte Isom at last month's Fstoppers NYC Meetup. His videos have been fan favorites on the site and this week he is sharing another one of his commercial shoots. In this behind the scenes video, Monte shows you how he photographed his latest Molson Export Ale ad campaign featuring hockey players as they slide in towards the camera. As always, Monte has a lot of fun on his shoots and hopefully you can gain some ideas for shoots of your own from this video.
Add Special Effect And Costumes To Your Photos

This video gives a quick look at Jay P. Morgan's latest advertising campaign for Pedia-Sure. The video isn't quite as informative as Jay's average BTSV but there is still a lot to learn from it. I was really impressed by the size of the campaign and then range of images that were taken.
Vanessa Williams In Her Natural State

If you've ever been hired to photograph an environmental portrait or a lifestyle image, most of the time your client is expecting a very natural looking image. Using too much flash will kill the mood and remove any sense of a natural environment. Matthew Jordan is no stranger around here, and we love his videos because he articulates his intentions well and tells why he does the setups he does. In this short and to the point video, Matthew talks about how he photographed a natural lifestyle portrait of Vanessa Williams with her daughter. Knowing how to pull off an image like this is an important tool to have in your bag of tricks and is a big money maker in the editorial and lifestyle market.
Contest Entry:  Keith Bradshaw Shoots A Music Video

Some of you may remember Keith Bradshaw and his DIY Steadicam Merlin. Well Keith is at it again with a few DIY techniques and some very creative video ideas. I think Keith's music video and BTS video are probably the most involved video of all of the contest submissions. Even if you are not shooting music videos I think there is something to take away from this video. Keith also knocks out a great photograph in the middle of the BTS video as well. I'm sure you guys will have lots of questions about this so feel free to leave a comment below and be sure to click the full post to watch the full music video.

The Making of "Mr. Wonderful" from Keith Bradshaw on Vimeo.

How to Become a DOP for Sherlock, Game of Thrones, and Justice League

As I began my interview with Fabian Wagner DOP, he sits there, totally relaxed and easygoing. Describing himself as just an ordinary guy, it quickly becomes clear that my conversation was going to be a very relaxed affair, without pretenses, and totally open to all questions I threw at him.

Letgo’s 'Commercializer' Makes You the Hollywood Producer

Move over Craigslist. Letgo wants your used camera gear and tripod. The online classifieds market is heating up fast, with the impending merger of Wallapop and Letgo, two startups whose roots are in Europe, but who are making their mark on the U.S. market. Reports in the Wall Street Journal and Techcrunch this month put the combined cash infusion for the new company at 100 million dollars.

Melissa Rodwell Shoots Harper's Bazaar Cover

Melissa Rodwell is back with Fashion Photography Blog shooting a Harper's Bazaar Cover. I'll let the video and pictures speak for themselves but I do have to say that I am huge fan of this simple single hard light. Easy setup, great results! Update: Woops, I just realized that Strobist posted yesterday. Just wanted to give David credit as well.

Harper's Bazaar Arabia-Louis Vuitton from Melissa Rodwell on Vimeo.

Do Not Be Afraid of Using Stock in Your Creations

Being a freelance photographer and digital artist, I have resigned myself to the fact that I will not always be able to use my own photography in the images I create for clients.

Motorola Zoom Commercial BTS With Amazing Moving Sets

Telstra, an Australian wireless carrier, recently produced an ad for the Motorola Zoom tablet. Instead of creating everything with computers in post, the team created most of the moving sets by hand. The question then becomes; was their effort worth it? Can consumers even tell that much of this is real or does the average person consider everything to be fake these days? Although this was an amazing accomplishment, I'm not sure it was worth the extra effort.
How To Photograph A Movie Theater By Rich Legg

Rich Legg is a successful stock photographer, and he goes all out in this video as he tries to make the prefect stock photo of a movie theater audience. If you haven't checked out stock photography, I highly encourage you to sign up and test your skills. Nothing proves whether your photography is marketable or not like putting it up on a site like shutterstock or istockphoto. This video is great on how to light large groups and also how to efficiently gather model releases from a large pool of model.
How To Light Glass

Lighting products can be extremely tricky. Especially if that product happens to be reflective. Check out this video from LearnMyShot.com and see how they choose to light 7 wine bottles. The video itself isn't a large production but there is a boat load of good info to be learned. >https://www.youtube.com/watch?v=NicM0o87dPE<
Karl Taylor's Tips On Photographing Funky Hair

Karl Taylor is an excellent photographer from England who has become a leading teacher in the "how to" photography market. In his latest video he explains a few lighting techniques he uses in the studio while shooting some crazy hair styles. Karl is using a single Elinchrom monolight but is pairing it up with two Canon 580EX flashes. In the video he explains why this setup is ideal for his lighting style and useful for many applications. If you enjoy his teaching, check out his instructional videos on his website as well as some crazy location photos in his port.
Country Music Trends, Photography, and Modern Sameness

Do you like country music (or music in general for that matter)? Hey, me too and here's a video that I think raises interesting questions and may serve as a great thought exercise regarding modern media trends and the problems of sameness.

Face Painting... For An Advertising Campaign

Jay P. Morgan just sent his newest video over to me and it is once again top quality. Jay was commissioned to create a professional looking image from a drawn composite and he takes us through each step of the process. The entire project is really amazing but my jaw is still dropped after seeing his lighting setup.
Should Famous Artists Be Working for Exposure?

Over the years, the fine art and commercial art communities have slowly wised up, learning how to run their businesses as businesses and saying no to free work. So, why are these famous artists working for free when it comes to the Super Bowl? The NFL surely isn't struggling for money, so shouldn't they get paid? Should any artist, famous or unknown, work for exposure?

The NBA Films Commercials From The Past

Have you ever seen those commercials where old footage appears to come back to life with added scenes or impossible revelations are revealed years after the initial filming? The NBA commercials "Where Amazing Happens" feature high school footage of some of their hottest players practicing with another high school player "from the future" who encourages them with accomplishments from their own future professional career. In this video, go behind the scenes with Phoenix Suns player Steve Nash as the crew shows how they used actors, green screen, and special effects to successfully combine old home footage with compelling new footage in these fun basketball commercials. Click the FULL POST to watch the other NBA Videos.
Gopro's Make Me Want To Get Extreme!

The newest promo video for the incredible GoPro HD camera has me wanting to get out of the house and do something exciting! We are big supports of what Gopro is doing and can't speak highly enough of these little cameras. If you enjoy adding a unique perspective to your own videos or want a small time lapse camera, you can't go wrong with these...well unless you destroy them :) <
Gregory Heisler Lights a Time Magazine Cover

When I first saw Gregory Heisler, I thought he was a college professor not a professional photographer. I guess in reality he is both since this is one of the most indepth BTS videos I've seen explaining how to construct lighting that doesn't call too much attention to itself. I'm always a big fan of images like this since shooting environmental portraits forces you to not only produce a great portrait but also create something iconic and often time monumental. Gregory does a great job with this portrait of then NYC Mayor Rudy Giuliani. Much props to Profoto for producing some really educational videos.
Beauty Confessional:  1950'sville

Beauty Confessional is a fashion based blog out of the UK but that doesn't mean that their tough motion photos shouldn't be appreciated world wide! I love what photographer Piers Vernon Kell has done with these images and the editing reminds me of something you'd see in a Hitchcock or Woody Allen opener. If you are looking to add a twist to your own photography or simply advertise your own creativity in a new fashion take notes from this video! <
Mike Folden Shoots An Album Cover

I've had some great BTS videos piling up here so I am going to post them all now. Check out the video below where Mike Folden shoots an album cover for "The Resume".
Back In Black:  Visa Black Card

You may not be one of the 1% of Americans who owns a Visa Black card but that does not mean you cannot enjoy their marketing. This video was sent in by Grant Lankford and features Curt Morgan and his team at Brain Farm as they work on the current ad campaign for the Visa Black Card. Everything about this video is sick from the choppers, the model in black leather, the one of a kind black yacht, and of course the cinematography. This video shows just how much creativity you can have with a simple concept like "back in black". https://www.youtube.com/watch?v=DqtAd6rG0c8<
Tom Guilmette Shows How Sports Are Done

We were first introduced to Tom Guilmette's work last week when he showed us how to shoot slow motion video at 718 fps. This next video is even better! Tom takes us behind the scenes of a Big East college basketball game. Cox Sports shows us everything that goes into producing a sports program at the event and piping it to your television at home. After watching the last 3 minutes or so of real time action, I think I would have a nervous breakdown if I had to work on something like this day in and day out. Tom has more information on his blog; hope you guys enjoy! <
iPads, Light Painting, And A Lot Of Calculations

I remember when I was first playing around with my first SLR camera and someone explained to me the concept of painting with light over the course of a long exposure. Well the guys over at Dentsu London have decided to make light painting extremely complex by creating a sort of stop motion animation with ipads displaying different shapes. There is really no way I can explain this so you pretty much just have to watch this for yourself. You can read more about this project over at Dentsu London's blog here.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

EA Sports NCAA Football 12 Cover Shoot

EA Sports has been allowing fans to vote for the cover of their newest installment in the college football series NCAA Football 12. For the contest, they filmed four short behind the scenes videos from each player's photoshoot which can all be found in the full post. The photoshoots consist of two primary setups: hall of fame style portraits and on the field action shots. Each portrait was created with a gridded beauty dish and a hard background light while the action shots were lit with a huge octabank, some stripboxes, and a bunch of white v-flats acting as both gobos and reflectors. I'm not sure that the final images are online yet since the contest just wrapped up, but you can see a lot of them on photographer Tim Mantoani's site. My vote goes to Mark Ingram; roll tide roll!
David Jackson Creates a Creepy Circus

David Jackson is a commercial photographer based out of Appleton, Wisconsin and this week he has released a personal project entitled "Circus". Dave puts a lot of effort into not only every detail of this shoot but also in explaining why it is important to shoot for yourself and not just for clients. You only book the types of jobs you already have in your portfolio and if you want to book something new down the road you really have to go out and shoot similar images for yourself first...and for free. This first video is a bit long and has few BTS clips but there is also a second less informative BTS video just for the shoot itself. Both videos are in the full post and if you want to see the final images check them out here. David also has a second post outlining in complete detail every element of the photoshoot which is really worth checking out here. Lots of videos, lots of posts, but a pretty cool concept.

Shear Chaos Salon Circus Shoot :: Technical Banter from David Jackson on Vimeo.

Mike Sisk Makes A Mess

Mike Sisk of FX Studios just sent this video over to us. He used falling paper to make his background a bit more interesting and appeared to tether his camera to his iPad to review his shots. Cool idea!

Flying Papers - BTS from Fx Studios on Vimeo.

Brownie Harris Talks Shooting Film

After speaking with professional photographer Brownie Harris, I realized that he didn't need to be shot behind the scenes working, he needed to be interviewed. Watch this quick 10 minute segment in which Brownie talks about his 40 years in the photography profession... you will be surprised by how many of his world famous images you have seen before.
Annie Leibovitz photographs Keith Richards

I'm a big fan of Annie Leibovitz's photography (who isn't), and a few weeks ago I was admiring this photograph she did of Keith Richards for Louis Vuitton. I was really happy when I found a short behind the scenes video of it via Strobist even though the quality is really poor. Click the post to view the final image and hopefully you can see how relatively simple this photoshoot was in lighting. It's the overall production and attention to detail that really makes this image so awesome.
Behind The Scenes Of ESPN's TV Ratings

Now this isn't your normal behind the scenes video. The guys over at Jess3, a creative agency, were asked by ESPN to create a video that explains how the Nielsen television rating system works. I know it sounds a bit boring but it's actually pretty interesting to see how it works especially if you've ever wondered how in the hell Two and A Half Men is rated as the top tv sitcom on the air for the last several years. Check out the behind the scenes video below on how director Mark Kulakoff created this 70s concept and employed his "2.5D" vision into the final production. Click the full post to watch the final ESPN mini show.
How They Broadcast MLB Into Your Home

Tom Guilmette is a professional camera operator for broadcast sports and definitely one of our favorite guys to feature here on Fstoppers (search his name for some other posts on him). So with all the excitement that Major League Baseball brings this time of year I thought it would be appropriate to give you a backstage peek at how guys like Tom work to bring the game into your home. For whatever reason, Tom has yet to allow embedding of my favorite video he has ever created so after you get done watching this sort video, head over to his blog to watch a much longer video with this sort of content.

Fenway HD Camera - Sony HDC-910 - Canon 75x from Tom Guilmette on Vimeo.