Recent Commercial Articles

[BTS Video] Tips On Using Natural Light And Strobes

In this behind the scenes video, Jay P Morgan shows us how he combined natural light and strobes to get that perfect shot while on location. First, he starts by determining where the sun is going to set on the horizon by using the very handy iPhone app, Sunseeker. For this project, he was shooting stills as well as video, which can get a bit tricky. Using a Kessler Crane he was able to get the video shots just before sunset. After the sun started setting he pulled out the strobe lighting; two Hensel Porty L 1200 kits. If you enjoy this video be sure to check out some of his other...

The Underwater Snowboard Shoot

This is such a crazy idea and as I was watching the video I kept thinking about ways why this wasn't going to work. Well I was wrong. Scott Serfas had an incredible concept and he created an incredible image from it. More info and the final image can be seen here.
Hard Light Versus Soft Light Explained

It seems hard light is trending these days. From elaborate food spreads in Bon Appetit to fashion shoots for Burberry, hard light is in. If you've ever wondered how to create this look, this quick and simple tutorial will lay it out for you. I'll share a few concepts, and you can watch the video for a demonstration.

[Video] This Video Was Created Entirely In Photoshop! (Yes, Video)

The Photoshop team rolled out a video which showcases some of the direction which Adobe intends to go in the future. It was shot and then edited entirely in a future version of Photoshop. Though the video itself is pretty standard, it's a glimpse of what's to come. Do you believe that Adobe should keep video editing separate from Photoshop? We want to hear your thoughts.

Dr. Ockenfels: Or How I Learned to Stop Worrying and Love the Sun

We live in a world constantly fascinated by technology. We want the TV with the greatest definition. We want the tablet with the shiniest screen. And, as photographers, we always want the most expensive gear and the most elaborate new toys. But the more you grow as an artist, you'll quickly realize it's the man that makes the equipment, not the equipment that makes the man (or woman).

Does Midjourney AI Have a Place in Your Photography?

The role of AI is being discussed more than ever in creative fields, even where we previously thought it had no application. Among the various thoughts and emotions that arise when discussing AI in the creative arena, there is one that sees it as a tool — one of many that an artist may call on. Today, we're looking at a video that approaches a graphical AI tool, Midjourney, with that mindset.

Retouching When Time Is Short

Sometimes, you find yourself in a bind and need to get some work done quickly without spending your usual amount of time retouching. Check out this video for some techniques to get things done if you find yourself in a bind.

Apple Appocalypse: What If All Our Apps Suddenly Disappeared?

Within the framework of the WWDC conference, held in June 5-9 in San Jose, California, Apple introduced an advertisement video called Appocalypse, showing the consequences of the sudden removal of mobile applications from users' devices around the world.

Is Talent House the New Way to Make Money With Your Art?

Social media has progressed to a point where anyone can personalize their online experience. Through your own network of friends and filters, "Likes" and "Shares" now prioritize funny or relevant content for you and those you share commonalities with. Talenthouse now seeks to utilize that method of content sharing to popularize your artistic capability. The site is designed to set apart the best of the best in any category of art through popular vote.

Lights, Cameras, And Pirates: Behind The Scenes On A Malibu Rum Ad

In this behind the scenes video for Malibu Island Spiced Rum, various members of the video crew share nuggets of useful information about the work that went into the commercial. Multiple locations, a huge pirate ship, and fake food are just the start of what it took. The final, edited ad is at the end of the video.

Gigi Hadid Goes Behind the Camera for V Magazine Feature

Supermodel Gigi Hadid has become the latest high-profile celebrity commissioned to shoot for an international fashion feature. Following in the recent footsteps of Kendal Jenner and Brooklyn Beckham, the V Magazine Special Edition is made of backstage Polaroids taken by Hadid, laid out in collages alongside handwritten notes.

Nissan Shoots Their Cars Miniature Style

To put a little twist on filming one of Nissan's most recent car commercials, the crew involved shot everything on a miniature scale by using a few different RC vehicles. Check out how the team tried to preserve some of the standard elements that you might see in a car commercial. The group gets quite creative in building customized camera mounts to keep the best angles.

[Interview] Pulitzer Winner and Celebrity Photographer Brian Smith

Name a celebrity. Yep, go on. Arnold Schwarzenegger, George Clooney, Zooey Deschanel, Ben Stiller, Samuel L Jackson. How about an athlete? Serena Williams, Jeff Gordon, Shaquille O’Neal. Brian Smith has worked with them all. I recently sat down with Brian for an Fstoppers exclusive interview and he was glad to share his insight, techniques, and advice with us. Check out the full post for the entire text.
Product Photography With a DIY Diffusion Panel

In this six-minute video, YouTuber workphlo breaks down a simple DIY diffuser that works especially well when going for a "glossy" look in your product photos. This technique applies to close-ups of reflective products.

Resource Magazine's Bill Nye BTS Shows the Process Behind a Magazine Feature Spread

Resource Magazine has a big issue out this quarter: Bill Nye is telling the world why photography will save it. Want to know the answer? You're going to have to grab this fall's issue of Resource. But a behind-the-scenes video of the photo shoot for this feature's spread shows just how much compositing there is in modern-day photography. Composited or not, the video is a quick, interesting look into a neat shoot with science's most famed personality.

Anti-Abuse Lenticular Print Show Kids And Adults Different Ads

A Spanish organization called "Aid to Children and Adolescents at Risk" (ANAR) created a new ad campaign to bring awareness to kids at risk, using a cool new idea (but a very old technique). By using Lenticular printing, they were able to show two different ads in one print - one for kids, and one for adults. Adults see a different image and message than what the kids see. Smart, creative and important.

Jay P Morgan Explains A Three Light Setup

Jay P. Morgan is a commercial and advertising photographer based out in Los Angeles, California. We have featured his work before and this time Jay is using a three light setup to make some portraits of a jazz player. If you are still uncomfortable with your lighting skills, Jay does a really good job explaining exactly what each light does and why he placed them where he did. Click on the full post for part two of this photoshoot where Jay adds some "special effects" in the form of an air canon firing at his subject.
Matthew Jordan Smith Discusses a Long Fashion Career and Tyra Banks’ ANTM

When a fashion photographer travels between both coasts of the U.S., shoots assignments in the Caribbean islands, and spans the continents of Europe and Asia for work, it’s safe to say he’s “made it.” Living through those experiences when the stakes are so high prepares you for anything – and that’s experience from which we are all lucky to learn.

Critique the Community: Submit Your Best Swimwear Photos Now

Our next episode of "Critique the Community" will feature swimwear photography. This featured image was taken by the amazing swimwear/fashion photographer Dixie Dixon. In our next episode, Dixie and Patrick Hall will critique 20 random images submitted by our readers. Please post your submissions into this post by Sunday November 1st at 11:59PM EDT for your chance to get direct feedback from Dixie and the FS staff.

BTS: Plan, Shoot, and Edit a Vintage Travel Set

As part of a commitment to expand my portfolio in 2017 with work that showcase a broader understanding of concept and light, I decided to plan a shoot centered around a vintage travel theme. After weeks of planning the style, location, and overall shots I wanted to take away, I finally had the opportunity to execute the shoot yesterday and I’d like to share the results as inspiration for any interested readers.

A Scouting Checklist: What I Look For in a Location or Studio

Art is about storytelling. It’s about using all the tools at one’s disposal to convey and idea or an emotion. To connect an audience to a brand, or a personality, or a moment in a way the no other medium can. Along with my own technique, the ingenuity of the on-camera talent and the creative team behind it, plus the tools necessary to complete the job, the location you select for your shoot is one of the many raw materials that will have an effect on the eventual alchemy you bring forth to produce a great image.

Mermaid to Photographer: Life in Front and Behind the Camera

Photographers Kristina Sherk and Chris Crumley have been a dynamic pair for years with their underwater photography. Crumley's shots of Sherk's mermaid modeling have gone viral around the world. However, Sherk decided to take on a new endeavor and create her own underwater art.

[BTS Video] Todd Jones Shoots X Games Athletes at 1,000 FPS with Phantom HD Gold

Who doesn’t love watching the X Games? Those athletes are crazy. Just as captivating, though, is this behind-the-scenes two-part video on The Northface and X Games Baldface commercial. Director Todd Jones pulls out all the stops in this two part BTS documentary, breaking out a Phantom HD Gold, a helicopter, and building one really enormous jump.

Tips On Framing Interior Photography Shots By Scott Hargis

I was just sent a fantastic video by architectural photographer Scott Hargis. In the video Scott talks about framing a shot, something that I struggle with at every interior shoot I've ever had. It's very temping to shoot ultra wide so that you can see more of the room but as Scott points out, when you do you also loose the feeling of that room. Once you check out the video below head over to Scott's website to see what a great photographer is capable of.
The Best Photography Tips From The Best Photographers

Below is a fantastic video filled with random bits of priceless knowledge from 5 acclaimed photographers. Albert Maysles, Sylvia Plachy, Andrew Moore, Timothy Greenfield Sanders and Gregory Crewdson casually answer questions for Ovation TV about all aspects of the business.
Behind The Scenes: Cover Shoot For Backpacker Magazine

For the yet unreleased October 'survival' issue of Backpacker magazine, adventure photographer, Bud Force, decided instead of having a model dangling perilously off of a cliff that he would do a creative composite. He shot the background at 'El Capitan' peak in Guadalupe Moutains National Park and the subject at Mineral Wells State Park.