Recent Commercial Articles

On Set With The Cast Of House

If you've ever seen one of those movie or tv show posters then you probably already know that they are usually huge composites of every actor. But that doesn't always mean that the different characters are simply shot against a white background. Check out this fun video featuring the cast of House season 6 as they pose for different promo shots in a studio large enough to fit an old motorhome. Photographer Florian Schneider has an excellent site to browse and even has an image or two from this shoot posted.
Sitex Computers:  The Photoshop Of the 80s

Every now and then it's fun to go back in time to see how photographers approached photoshoots requiring a large amount of production. Back in 1988 Brian King was on the cutting edge of digital photography with his use of Sitex imaging computers. Well before the advent of Photoshop, Brian was able to piece together multiple images by scanning negatives and turning them into primitive digital media. By today's standards, the final product is pretty comical but this is what the first results of 'digital photography' looked like in the advertising world. I have to say, if a single photograph took this much effort and planning today I would probably have given up on commercial photography a long time ago.
Critique the Community Episode 21: Commercial Imagery

It's been a while since we've sat down to critique of the Fstoppers images but we're back with the series for our 30 videos in 30 days challenge. To commemorate our recent tutorial with Monte Isom, we filmed a new episode of Critique the Community which will focus on commercial images. A few days ago, we asked the community to submit their work for us to choose from. Since the definition of commercial imagery encompasses a wide variety of subject matters, we chose 20 varied images to give some feedback to. Do you agree with Chelsey and Lee's commentary on the images below?

Need A Little Inspiration? Check Out Karl X Johan - Flames

Our main focus here at Fstoppers is informative BTS content but sometimes as creatives we have the technical skills and we need a little bit of inspiration to get us going. I just ran across Karl X Johan's music video for the song "flames" by director Gustav Johansson and I was so impressed I had to post it. I've never seen story telling in this way and I'm sure you guys will enjoy it as much as I did. Make sure you watch it in HD!
Robots Have Taken Over The Desert

Douglas Sonders has been one of the most featured photographers on Fstoppers because he not only has great photoshoots but he also makes great BTS videos. Recently he headed out to Nelson, Nevada (a requirement of any photographer traveling to Vegas) to shoot a few promotional posters for The Showbots' Droidz. In the video, Douglas uses a few White Lighting Strobes with 7" reflectors and does some desaturated edits with Nik Software's Color Efex Pro. Click on the thumbnail image to view the final images.
The Ultimate Checklist for Staging Property Photography

Creating an effective staging plan for property photography involves careful planning, attention to detail, and a focus on highlighting the property's best features. Here's a comprehensive staging plan that I use that includes the use of props and emphasizes cleanliness.

5 Questions To Ask on a Discovery Call

You’ve received an enquiry from a potential new client and you’re looking forward to booking them in. Here are five questions to ask on your discovery call to make sure you understand what the client needs and that you can quote for the job accurately.

The Making Of Time Magazine's 100 Most Influential People

Each year Time Magazine picks the 100 most influential people in the world to feature in their magazine. Take a small look at what photographer Martin Schoeller had to go through to get a few of the shots. via PetaPixel
A Cosmopolitan Cover Shoot in India

As I'm sitting in the San Diego airport waiting to lose my entire day to layovers and time changes, I finally have some time to catch up on our email account. One video that was submitted to us multiple times was recently featured by our friends over at Strobist and showcases fashion photographer Martin Prihoda. Martin has relocated his business to India where he continues to produce clean and commercial style images for print. In this video he takes us BTS on his December cover for Cosmopolitan India and gives us a great explanation on how hard and soft light can be used as fill to control the transitions in your shadows.
Verifly: Affordable, Easy-to-Use Insurance for Aerial Photographers, Videographers, and Hobbyists

While there are many insurance companies that are out there for photographers and drone pilots, Verifly is the first drone liability insurance company that protects pilots and allows them to pay on demand. I recently interviewed Verifly CEO Jay Bregman to find out more about his new company and what they are doing to help drone pilots all around the country. One of the first things you will see about Verifly is that they cover up to $1,000,000 in liability within a flight radius of a quarter of a mile with any drone under 15 pounds. All operators have to do is select their area, after which they are instantly approved and provided with on-the-spot insurance to fly and proof of coverage to show to anyone who needs to see it.

Tips for Working With a Photography Agency

Are you at a stage in your photography career where you would benefit from being represented by an agency? What are the things you should be aware of before you start sending out your portfolio?

BTS Of VW's Black Beetle Commercial

When I saw this commercial I assumed that it was all CGI. Surprisingly, most of the footage was shot on film and then the bugs were added later. I have absolutely no understanding of motion graphics but I still enjoy watching how it was done.
Jay P. Morgan Photographs Darren McMullen Trashing A Hotel Room

In Jay P Morgan's newest video he is shooting MTV's Darren McMullen. The concept is simple; create a hotel room set and photograph Darren as he destroys every inch of it. As we have come to expect, Jay P. gives us an inside look at his lighting diagram.
Adapting Your Commercial Project Cross Culturally

Anyone who works commercially knows how important it is to adapt the product you deliver to your clients needs; this is especially true when dealing cross culturally. Voodoo Partners in Germany does an excellent job of this as they take us behind the scenes in one of their recent Jewelry commercials to be aired in Qatar.

Behind the Shot:  Gun Slingers and Super Models

Do you guys remember that show The Shot that was on VH1 maybe 3 years ago? If you do then you probably remember 1st runner up Dean Zulich. Dean has released a great behind the scenes video that outlines everything involved with two of his shot setups. The results are great, and I think this video has something for both the beginner photographer and the experienced photographer. It's nice to hear Dean admit that sometimes you have to shoot on set with the realization that some work will have to be done in post production later. Great photography isn't always about doing it all in camera or all in post but rather knowing your original vision and making it happen...after all that's the only thing clients care about!

Behind the Shot from Marko Slavnic on Vimeo.

A Million Tshirts And One Photo Studio

Full time photographers aren't the only ones with working studios these days. Why would you outsource your photography if you need new images on a weekly basis? Tshirt company Threadless recently showed the guys over at Photoshelter how they use photography in their own business. What's unique about the products shots on the Threadless website is that they aren't the typical white studio shots or stock images of models wearing generic shirts. Instead, many of the shirts are actually photographed at the in-house studio or on location around the office. It's pretty amazing to see how photography is being used in businesses like Threadless considering so many other sites have stuck with the traditional boring photos. After the video, check out some of their most popular shirts here.
Behind The Scenes With Stoli Vodka

Earlier this year Stoli rolled out their most recent advertising campaign that revolved around three 'original' nights with their product. The first night, a lavish paint party (Dayglow anyone?). Second night, a club party in a power plant in West Berlin. The third, in an abandoned amusement park in East Berlin. They recently released three short, but interesting behind the scenes videos that accompany the commercials, showing how they set up the scenes and even showing a glimpse of the ARRI that they used to shoot with.

Rankin and 40 Graduating Photographers at Visual Noise

"Use your platform for good. Don't worry about your platform, be concerned with your impact." Very few people find success without a helping hand or barrels of luck. As one of photography's stars, Rankin is using his influence to help out young and emerging photographers through the Visual Noise art fair at Maryland Studios and online catalog through Public Offerings Ltd.

Hasselblad Goes To The Ocean

After our half disastrous sailing trip in the Charleston Harbor today, it's only fitting to feature this really inspirational video on sailboat photography. Tim Wallace is an amazing auto and commercial photographer but today he is taking his Hasselblad out on the water. Shooting large boats like this with just natural light is always a challenge but Tim makes it look like a walk in the park. Equipped with helicopters, chase boats, models, and expensive cameras most people probably can't afford, Tim creates some spectacular images in Project Genevieve. I love this shoot because it's both commercial and editorial in nature and features spectacular shots of the sailboat as well as some lifestyle images with models that aren't hard on the eyes. Be sure to check out Tim's full portfolio especially if you like automotive photography.
Fstoppers Original:  Dave Lehl, Snowboard Photographer

Dave Lehl is one of the best snowboard photographers in North America. Luckily we are good friends and were allowed to tag along during one of his photoshoots in the back country of Vail, Colorado. In Dave's own words, what you are about to watch is "pretty typical"...Click the post for another video of Dave talking about his career. <
Interpreting and Executing Two Briefs

In my last Fstoppers post, I shared an interesting video called Briefly, which discussed how and why a company or advertising agency might approach developing or executing a creative brief.

Remember, the brief is the information that you receive going into an assignment and client relationship. It can serve as your guide to understand what your client aspires to accomplish; a jumping off point to get your own mind working to produce concepts and content ideas. Some briefs are short; some briefs are lengthy and detailed. Some are open for interpretation; others seem rigid and strict.

How to Run a Remote Photoshoot

Since the pandemic, running remote photoshoots where the client is not physically on set has become more commonplace. In this article, I'll share my best tips on how to run a successful and efficient remote photography service.

Jonathan Mannion Is Hip Hop's Photographer

I'm a pretty big fan of Hip Hop music and I have seen every one of the pictures in these two videos. What I didn't know was that they were all taken by a single person. Jonathan Mannion is extremely talented but he also seemed to be around in exactly the right time to shoot the faces of this growing genre of music. Check out the full post for the second video.
Future-Proofing Your Photography: Navigating the 2024 Commercial Landscape

In the dynamic world of commercial photography, staying current and adaptable is crucial for success, especially in 2024. The industry has undergone significant changes since 2020, evolving rapidly and becoming almost unrecognizable. This video delves into the essential strategies that commercial photographers must adopt to stay relevant and avoid being left behind in this fast-paced environment.

Teaser Tutorial for The Photoshop World Conference and Expo

Matt Kloskowski, Director of education for Kelbyone, provides a taste of what attendees can look forward to at the 2014 Photoshop World Conference and Expo in this exclusive tutorial. This year's Photoshop World Conference and Expo will be held in Atlanta, Georgia between April 8-10th. The conference is a Photoshop-nerd mecca with special events like: parties hosted by Canon, portfolio reviews and tons of other great networking opportunities.

Behind The Scenes: Bringing The Toy Box To Life

Follow The Mill Visual Effects Studio, a leading CGI and special effects global company as they walk you through the Norfolk Southern campaign, "City of Possibilites'. Computer generated imagery has always astounded me in how much processing it takes to get the final result. The great folks at the Mill explain how they the start by conceptualizing each character then moving on to shooting the live action scenes, and then finally blending the final animations into the scenes flawlessly.

How To Shoot Models On A Tarmac

One of our reader's emailed me this fun concept photoshoot by photographer Levy Moroshan and I thought I'd share it with everyone this new year's weekend. The styling for this is pretty straightforward: fashion evening gowns with retro style airplanes. Most of the images are lit with just two Photek Softlighters and both the out of camera shots are shown along with the final photoshop edits. Too bad we didn't get to hear from Levy himself in this video as I'm sure judging by his portfolio he has a lot of useful tips to share.
Sam Nicholson's Short Film "World Cup"

As a photographer, I really enjoy seeing how the film guys approach their filming and there is no better way to learn than to watch behind the scenes of some larger productions. Check out what Sam Nicholson and his team of videographers did with the new ARRI Alexa Camera in their short film called "World Cup". Click the full post to see the final product. <
Andreas Sjodin:  How To Pull The Most Out Of Your Models

Andreas Sjodin is a commercial and catalog photographer who has basically shot for everyone under the sun. Right after you watch this video you need to head over to his website and check out his amazing portfolio! I've said this so many times I hope you guys aren't sick of hearing me say this: Great and interesting photographs are almost never about technical lighting. I know with my own work, many times the best images are often not the ones that rely on the most innovative lighting but rather focus on something interesting or naturally beautiful. I love what Andreas says while shooting for mega clothing company H&M: "The easiest thing to shoot is someone looking good, what's difficult is to shoot someone looking good and interesting, and inspiring." I really think this approach is what separates the boys from the men, and it should be evident with Andreas's one light setup in this shoot. Enjoy https://www.youtube.com/watch?v=EwW5XOn-MwE<
The Photographer And Story Behind The 1990 TMNT Movie Poster

Have you ever wondered about the photographers and process behind iconic movie posters? Some of Azriel Knight's most vivid nostalgic memories are over the striking movie poster for the blockbuster film Teenage Mutant Ninja Turtles.

How To Shoot Splash Photography

Here is a very simple but totally informative video about splash photography. I cannot figure out who this photographer is, if you happen to know please post it in the comments below. <
[Video] Why You Might Need a Mattebox

For any of you DSLR video shooters out there, you might not know why you may need some of the equipment you often see on some of the larger rigs found on major studio sets. Well the guys over at Cinevate show you exactly why you might need one of those tools called a mattebox. Matteboxes are essentially barn doors for your camera lens and allow you to control flares and the subtleties of light that make a good film into a great film. Cinevate also shows you how using different filters can really make parts of your movie stand out. Read the full post to see some side by side examples so you can really examine the differences closely.
War Photographers' Story Makes It To The Big Screen

We have been getting a lot of emails about this movie called The Bang Bang Club which is based on real accounts of photojournalists during the South Africa apartheid. I'm sure the movie is going to be a big Hollywood blockbuster type of flick but it should be an interesting watch once it hits the screens on April 22nd. Check out the trailer below and read up on their story here.
Newest Installment of 'Joyride' Video Series - What's Next?

If you ask many filmmakers, or any video production companies, coming up with video ideas and concepts is not always the easiest thing to do. Especially when you're trying to make a series. However, through abstract story telling, Penzoil has successfully made a video series that so far, has kept viewers coming back for more with each iteration of the series. The first, a powerful trip through a city, the second a high speed trist around a race track before breaking back onto the streets, and with this last one, a high velocity excursion through the desert.

Dodge Challenger Commercial:  Happy 4th

Hope everyone in America is having a happy 4th of July. Thought you guys might get a kick out of the latest Dodge Challenger Behind the Scenes commercial. Thanks to Thomas on the forum for sharing this with us! Click the full post to watch the final commercial. https://www.youtube.com/watch?v=zLa6NGduJ_c<
For All the Drifting Fans:  The Audi R8 V10 Commercial

From reading the posts over at the Fstoppers Forum, I've found that a lot of our readers enjoy taking photographs at motorsport drifting events. So if you enjoy fast cars and adrenaline you are going to love the commercial Audi created for their new 2010 R8 V10 sports car. This is all video but you can imagine what the results would be if you could mount a still camera on these cranes and drag that shutter. Big thanks to Dragos for sending us this video (check out his work in this field); makes me want to buy a new car :) <
How To Shoot A Commercial With Cinevate's Pegasus

Yes, this is an ad for Cinevate's Pegasus Carbon but this is worth watching. If you are into video, this ad gives some fantastic information about getting moving shots. The Pegasus isn't cheap at $900 but it is one of the best sliders money can buy for a DSLR.

Cinevate's Pegasus Carbon, DSLR Camera Slider from Cinevate on Vimeo.

The Path to Success With Natasha Gerschon

In striving to become a better photographer and business owner, I’m always trying to learn more about how others have found their way to success. I recently had the chance to speak with Natasha Gerschon about her journey. Gerschon was more than happy to share.

An Athlete's POV Requires A DSLR Mounted To Their Heads

The guys over at Stillmotion video have come up with a rather interesting way to film point of view video. Instead of mounting something small like a GoPro to a helmet, Stillmotion decided to use a Canon T2i. The camera was upside down directly in front of several football players' eyes as they trained in the 2011 NFL combine. Everything was made from common parts you can find at Home Depot or Lowes and the results are pretty interesting. After you watch the behind the scenes video below, head on over to the NFL Network to check out the final promo piece.
Her Morning Elegance: Stop Motion BTS

This music video created by Oren Lavie was a huge viral sensation back in Jan of 2009. I never knew there was a behind the scenes video showing the production of this clever project until fstopper reader Topshot posted this in the fstoppersforum. What's great about these videos is not so much the photography but the overall creativity with just one camera angle. Click the full post to watch the original video. <
Jeremy Cowart Explains Photography To Chase Jarvis

After starting off as a graphic designer, Jeremy Cowart stepped onto the photography scene with a sink or swim mentality. I love the series Chase Jarvis is doing over at Creative Live with real photographers, and this one with Jeremy is top notch. Chase definitely subscribes to our mentality of sharing knowledge freely, and I think you can learn a lot from this video whether you are a professional photographer or just someone who enjoys it as a hobby. I almost did not post this because the audio at the beginning is really rough on the speakers so be forewarned. Also while you are watching this video, head over to Jeremy's website to see a wide variety of images within his portfolio.
Behind the Scenes: 'Sing Like No One Is Watching' Photo Series

We all have our favorite songs that we sing when are going through bad times or want to pump ourselves up. In this hilarious photo series, a photographer captures his friends singing their favorite songs and imagining that the camera is not there. See which song each person was singing!

Andrew Zuckerman Shows How To Photograph WISDOM

While watching Carson Daly the other night I was exposed to a really exciting photographer named Andrew Zuckerman. On the show he was promoting his newest project MUSIC which I'll probably post here later in the month. But while researching his other works I came across an older project he did called Wisdom. These last few projects Andrew has taken on have involved shooting people (or animals) on pure white backgrounds while simultaneously interviewing them for a documentary. It's pretty brilliant to have both the single frame and the interview for both formats and what Andrew gets his subjects to reveal is really worth its weight in gold. Check out a little behind the scenes video on how he made Wisdom and check out the final hardcopy book here. https://www.youtube.com/watch?v=eTkCTajmEIQ
Filmmakers: Use Your RED Camera for Time-Lapses

You’ve spent tens of thousands of dollars on a fantastic camera body that outputs 5K or 8K imagery, but the film you’re working on requires some time-lapse b-roll for transitions. Instead of breaking out that DSLR, you can set up your RED camera to shoot that time-lapse and use the near same post-processing as you would for the filmed imagery you are currently capturing.

Speedo Outlines A Complete Ad Campaign

I'm always interested in underwater photoshoots because I've failed miserably trying to do my own underwater shoots in the past. I was happy when I came across this video created by Speedo where they show you exactly how they came up for their new 2010 print ad campaign. It's a shame they don't showcase photographer Martin Brent more than they do but they do a great job showing how the idea was first created and the process of going from idea to final rendering. <
Richie Thomassen Shoots The Most Beautiful BTSV Ever

Let me begin by saying that this BTSV is not very informative. I usually only post videos that will help others learn but I must make an exception. This video is the most beautiful behind the scenes video I have ever seen. As creative professionals this video should be inspiring to us all on so many levels. Who would have thought that you could turn a simple photoshoot into a work of art. Thank you Richie Thomassen, you have given me something to aspire to. It is time to step up the video production of our BTSVs. Oh, and I almost forgot; the photographer is Wynn Ruji and his car portfolio is fantastic.

Jaguar XJ | Behind the Scenes from Richie Thomassen on Vimeo.

Benjamin Von Wong's Uses Flour On His Shoots

Benjamin Von Wong is a part time photographer but his concepts and images are definitely top notch. He was smart enough to film a behind the scenes video for his photoshoot with designer Andy Nguyen and the results are very interesting. You can read more about the ins and outs of this shoot from the model's perspective here and some of the final photos on Von Wong's Flickr page. If you enjoy these types of videos, Benjamin and others are posting them over at the Fstoppers Forum. I'm always amazed by what our readers come up with during their own shoots!