Recent Commercial Articles
Sitex Computers: The Photoshop Of the 80s
Critique the Community Episode 21: Commercial Imagery
It's been a while since we've sat down to critique of the Fstoppers images but we're back with the series for our 30 videos in 30 days challenge. To commemorate our recent tutorial with Monte Isom, we filmed a new episode of Critique the Community which will focus on commercial images. A few days ago, we asked the community to submit their work for us to choose from. Since the definition of commercial imagery encompasses a wide variety of subject matters, we chose 20 varied images to give some feedback to. Do you agree with Chelsey and Lee's commentary on the images below?
Need A Little Inspiration? Check Out Karl X Johan - Flames
Robots Have Taken Over The Desert
The Ultimate Checklist for Staging Property Photography
Creating an effective staging plan for property photography involves careful planning, attention to detail, and a focus on highlighting the property's best features. Here's a comprehensive staging plan that I use that includes the use of props and emphasizes cleanliness.
5 Questions To Ask on a Discovery Call
You’ve received an enquiry from a potential new client and you’re looking forward to booking them in. Here are five questions to ask on your discovery call to make sure you understand what the client needs and that you can quote for the job accurately.
The Making Of Time Magazine's 100 Most Influential People
A Cosmopolitan Cover Shoot in India
Combining CGI With Photography For Creative Backgrounds
CGI is usually associated with movies, but it has its place in photography too. In fact, you create elaborate and creative backgrounds for your shoots using CGI software.
Verifly: Affordable, Easy-to-Use Insurance for Aerial Photographers, Videographers, and Hobbyists
While there are many insurance companies that are out there for photographers and drone pilots, Verifly is the first drone liability insurance company that protects pilots and allows them to pay on demand. I recently interviewed Verifly CEO Jay Bregman to find out more about his new company and what they are doing to help drone pilots all around the country. One of the first things you will see about Verifly is that they cover up to $1,000,000 in liability within a flight radius of a quarter of a mile with any drone under 15 pounds. All operators have to do is select their area, after which they are instantly approved and provided with on-the-spot insurance to fly and proof of coverage to show to anyone who needs to see it.
Tips for Working With a Photography Agency
Are you at a stage in your photography career where you would benefit from being represented by an agency? What are the things you should be aware of before you start sending out your portfolio?
BTS Of VW's Black Beetle Commercial
Jay P. Morgan Photographs Darren McMullen Trashing A Hotel Room
Adapting Your Commercial Project Cross Culturally
Anyone who works commercially knows how important it is to adapt the product you deliver to your clients needs; this is especially true when dealing cross culturally. Voodoo Partners in Germany does an excellent job of this as they take us behind the scenes in one of their recent Jewelry commercials to be aired in Qatar.
Behind the Shot: Gun Slingers and Super Models
Behind the Shot from Marko Slavnic on Vimeo.
A Million Tshirts And One Photo Studio
Behind The Scenes With Stoli Vodka
Earlier this year Stoli rolled out their most recent advertising campaign that revolved around three 'original' nights with their product. The first night, a lavish paint party (Dayglow anyone?). Second night, a club party in a power plant in West Berlin. The third, in an abandoned amusement park in East Berlin. They recently released three short, but interesting behind the scenes videos that accompany the commercials, showing how they set up the scenes and even showing a glimpse of the ARRI that they used to shoot with.
Rankin and 40 Graduating Photographers at Visual Noise
"Use your platform for good. Don't worry about your platform, be concerned with your impact." Very few people find success without a helping hand or barrels of luck. As one of photography's stars, Rankin is using his influence to help out young and emerging photographers through the Visual Noise art fair at Maryland Studios and online catalog through Public Offerings Ltd.
Hasselblad Goes To The Ocean
Getting More Leads for Your Photography Business
It can be challenging for many photographers to get qualified leads, but there are steps you can take today to enhance your online exposure and lead generation.
Fstoppers Original: Dave Lehl, Snowboard Photographer
Interpreting and Executing Two Briefs
In my last Fstoppers post, I shared an interesting video called Briefly, which discussed how and why a company or advertising agency might approach developing or executing a creative brief.
Remember, the brief is the information that you receive going into an assignment and client relationship. It can serve as your guide to understand what your client aspires to accomplish; a jumping off point to get your own mind working to produce concepts and content ideas. Some briefs are short; some briefs are lengthy and detailed. Some are open for interpretation; others seem rigid and strict.
How to Run a Remote Photoshoot
Since the pandemic, running remote photoshoots where the client is not physically on set has become more commonplace. In this article, I'll share my best tips on how to run a successful and efficient remote photography service.
Jonathan Mannion Is Hip Hop's Photographer
Future-Proofing Your Photography: Navigating the 2024 Commercial Landscape
In the dynamic world of commercial photography, staying current and adaptable is crucial for success, especially in 2024. The industry has undergone significant changes since 2020, evolving rapidly and becoming almost unrecognizable. This video delves into the essential strategies that commercial photographers must adopt to stay relevant and avoid being left behind in this fast-paced environment.
Teaser Tutorial for The Photoshop World Conference and Expo
Matt Kloskowski, Director of education for Kelbyone, provides a taste of what attendees can look forward to at the 2014 Photoshop World Conference and Expo in this exclusive tutorial. This year's Photoshop World Conference and Expo will be held in Atlanta, Georgia between April 8-10th. The conference is a Photoshop-nerd mecca with special events like: parties hosted by Canon, portfolio reviews and tons of other great networking opportunities.
Behind The Scenes: Bringing The Toy Box To Life
Follow The Mill Visual Effects Studio, a leading CGI and special effects global company as they walk you through the Norfolk Southern campaign, "City of Possibilites'. Computer generated imagery has always astounded me in how much processing it takes to get the final result. The great folks at the Mill explain how they the start by conceptualizing each character then moving on to shooting the live action scenes, and then finally blending the final animations into the scenes flawlessly.
How To Shoot Models On A Tarmac
Sam Nicholson's Short Film "World Cup"
Andreas Sjodin: How To Pull The Most Out Of Your Models
The Photographer And Story Behind The 1990 TMNT Movie Poster
Have you ever wondered about the photographers and process behind iconic movie posters? Some of Azriel Knight's most vivid nostalgic memories are over the striking movie poster for the blockbuster film Teenage Mutant Ninja Turtles.
How To Shoot Splash Photography
[Video] Why You Might Need a Mattebox
War Photographers' Story Makes It To The Big Screen
Newest Installment of 'Joyride' Video Series - What's Next?
If you ask many filmmakers, or any video production companies, coming up with video ideas and concepts is not always the easiest thing to do. Especially when you're trying to make a series. However, through abstract story telling, Penzoil has successfully made a video series that so far, has kept viewers coming back for more with each iteration of the series. The first, a powerful trip through a city, the second a high speed trist around a race track before breaking back onto the streets, and with this last one, a high velocity excursion through the desert.
Dodge Challenger Commercial: Happy 4th
For All the Drifting Fans: The Audi R8 V10 Commercial
How To Shoot A Commercial With Cinevate's Pegasus
Cinevate's Pegasus Carbon, DSLR Camera Slider from Cinevate on Vimeo.
The Path to Success With Natasha Gerschon
In striving to become a better photographer and business owner, I’m always trying to learn more about how others have found their way to success. I recently had the chance to speak with Natasha Gerschon about her journey. Gerschon was more than happy to share.
An Athlete's POV Requires A DSLR Mounted To Their Heads
Her Morning Elegance: Stop Motion BTS
Jeremy Cowart Explains Photography To Chase Jarvis
Can the Fuji GF 45-100mm f/4 Speed up Workflow and Keep up With a Fast-Paced Professional Shoot?
As all medium format shooters know, moving fast with larger sensor cameras can be a challenge compared to their full frame counterparts. So, I recently tried out the Fuji GFX GF 45mm-100mm f/4 R LM OIS WR to see if it would speed my workflow and unlock additional potential in my Fuji GFX system.
Behind the Scenes: 'Sing Like No One Is Watching' Photo Series
We all have our favorite songs that we sing when are going through bad times or want to pump ourselves up. In this hilarious photo series, a photographer captures his friends singing their favorite songs and imagining that the camera is not there. See which song each person was singing!
Andrew Zuckerman Shows How To Photograph WISDOM
Filmmakers: Use Your RED Camera for Time-Lapses
You’ve spent tens of thousands of dollars on a fantastic camera body that outputs 5K or 8K imagery, but the film you’re working on requires some time-lapse b-roll for transitions. Instead of breaking out that DSLR, you can set up your RED camera to shoot that time-lapse and use the near same post-processing as you would for the filmed imagery you are currently capturing.
Speedo Outlines A Complete Ad Campaign
Richie Thomassen Shoots The Most Beautiful BTSV Ever
Jaguar XJ | Behind the Scenes from Richie Thomassen on Vimeo.