Recent Commercial Articles

Does Adidas Use Too Many Lights For Their Ad Campaigns?

A big part of what makes commercial photography so interesting is it often requires photographers to incorporate the latest graphic trends into their work. In other words, in order to cut the mustard in commercial photography, you not only have to be at the top of your game but you also have to produce something eye catching in a market full of interesting media. That's exactly what photographer Gary Land did with his latest Adidas ad featuring soccer superstar Lionel Messi. However, his arsenal of Profoto lights and heavy photoshop has caused a bit of controversy over on the Strobist website where many photographers are claiming the final image is a bit overkill. I personally love the final image and think the direction Gary went is exactly what separates the boys from the men. However, I can appreciate the purists point of view who think great advertising photos should remain true to real life and capture a more realistic vision. Check out this great behind the scenes video of the latest Adidas shoe ad and let us know what you think in the comments. Check out Gary's interesting website as well for more inspiration.
Amazing 5 Minute Gatorade Commercial Shot In 1 Take

A couple months back Patrick and I flew up to Chicago to film a BTS of a Gatorade commercial featuring Chaz Ortiz. We have still not completed our BTSV but someone just sent me ANOTHER Gatorade commercial shot at the very same school featuring Chaz Ortiz that has a killer BTSV. The video below was shot in one single take and it will blow your mind. Our video should be released soon but it will be hard (impossible) to top this one. Check out the full post to see the BTS.
Fetch! The Right Mindset For Finding Clients

There are many factors to success in the creative industry. Of course a big chunk of it has to do with the quality of the work, but we know quality isn’t the only factor to being successful as a photographer, otherwise, there would be a lot more of us. Yet most photographers put all their efforts into developing their technical or artistic abilities and leave the entire business chunk untouched.

[Contest Entry] Shooting The BYU Gymnastics Team Soaking Wet

We are still making our way through all 179 contest entries and posting our favorites as we come to them. I'm a big fan of the BYU Photo Team's shoot below which involved shooting the girls with splashing water. By soaking the gymnasts right before they jump, they are able to capture the motion of their moves with the water by lighting from behind the subject on either side.
Fstoppers Interviews Active Lifestyle Photographer Coty Tarr

"Coty Tarr is an active lifestyle photographer based in New York City," so says the not quite so lengthy bio on his website. On initial thought, one might think the concise personal description is a little off-putting, but to anyone that has ever met Coty, it is nothing if not an apt discriptor. In a world where many photographers feel the need for shameless overpromotion (not that there's anything wrong with that), Coty takes a more subtle approach, working tirelessly and letting the caliber of his images and his work ethic speak for him.

[Business] The Best Business Advice For The Working Photographer

Okay, I know my title is a bit dramatic but nevertheless I really think this is one of the best videos I've seen this last year for any working professional. Yesterday, Chase Jarvis had Ramit Sethi on his Chase Jarvis Live site, and the conversation was a cornerstone pillar for any working professional photographer. You see, Ramit is a New York Times and Amazon best seller book author (his book I Will Teach You To Be Rich is a classic), and he dropped by Chase's studio for some candid yet blunt answers on how a professional should run his career. Ramit covers how to book worthwhile jobs that satisfy you both creatively and financially and a ton of great advice that can be very psychological at times. The interview is super long so pace yourself, but if you stick with it I think you will be 10x more successful than you currently are (but hey I'm no fortune teller). Oh and if you want an early start on a great career in photography, why not let Chase Jarvis judge your own work by entering into our behind the scenes contest he is judging! Sorry about the sound at times.
Runner's Paradise Behind The Scenes With Kevin Winzeler

Kevin Winzeler, a commercial photographer based out of Salt Lake City, Utah, had an amazing opportunity this summer to travel to New Zealand for one of his advertising shoots for Altra Footwear. He shot both in the studio for the initial product shots, but he also took the shoot outdoors in some amazing New Zealand locations for some actions images, as well.

Model Testing with the Broncolor Siros Monolight

A couple of weeks ago I had a chance to shoot with the Broncolor Siros Monolights for the first time. Until now, my light of choice has been the Profoto D1. I, like many of you, have seen reviews on Broncolor's new monolight, and like many of you as well, have been a bit skeptical about their delve into competing with Profoto's D1 and B1 Series for the high-end monolight market. The Siros is available in two models, a 400W/s monolight and an 800W/s monolight, and for this shoot I used five Siros 800s. In this article I will give you my complete lighting setup, gear list, a retouching preview, and complete review of my experience with the Siros Monolight and BronControl app.

Bara Prasilova Is More An Artist Than A Fashion Photographer

Bara Prasilova is a photographer and artist from Prague with quite a list of awards to her name . Recently she teamed up with Quicksilver Women in Europe and began photographing some of their ambassadors. What I love about her work is that she creates a very dreamy mood with muted colors and often unorthodox poses. Click the full post to view more photos from this session and head over to the news section of her website to view the entire collection.
Using Film for Portraits of a Highway Patrolman

I started a new project recently creating portraits on 11x14 film. I have had an 11x14 back for my Deardorff for several years, but I have never shot much in that format. I decided to try a couple sheets in hopes of kick starting a new project.

Building a Creative Team for High-Impact Fashion Images

The creation of a successful fashion image is often a team effort. Aside from the model and the photographer, the contributions of a talented creative team can elevate your fashion photography from good to great. In this article, we will review the key members of a creative team, and how you can cultivate a reliable crew.

BTS of the Pistachio Super Bowl Ad Performed by PSY

Whether you watched the Super Bowl or not, it's very possible you saw the now world famous PSY perform an adapted version of "Gangnam Style" for a pistachio commercial. I have to admit, when I first saw the commercial, I was taken off guard by the lack of connection. Still, I've thought about pistachios since, so I guess the marketing campaign worked.

Planespotting: Photographing Luxury Jets With Pepper Yandell

When you think of photographing jets above rising cityscapes, some of you may think initially of a "Mission Impossible" type of situation: a daring photographer in a flight suit and goggles strapped to the back of a military-looking plane with the cargo ramp down, snapping off shots as they fly through the air. Sure, it's been done, maybe not to that extreme, but you get the gist. However, Dallas-based Automotive Photographer Pepper Yandell shows you his trick to getting those picture-perfect photos, and it's much less dangerous and extreme than what you may have first thought.

Behind The Scenes At Pixar

I'm not a huge fan their style of movies but I can totally appreciate the talent that Pixar puts into each of their projects. If you are at all interested in 3D animation, movie production, or incredible offices, this video is for you.
The Argument Against Photographers Offering Video Services: Part 1

A lot of writers and experts in the photography world have been joining the chorus of “photographers should add video to their skill basket.” But, as far as business models are concerned, photography and video can be as different as sushi and gelato. So, before you jump head-on into video, consider my words of caution.

Drones Are The New Wedding Photographers

This couple took wedding photography to a whole new level when they got their wedding shots taken. They used a series of drones in order to capture their big day. The shots that they created are undoubtedly original and stand out from the crowd... for now. With the release of the new DJI Phantom 3 that we recently covered, drones could be here to stay, but are we at a stage now where we can outsource our photography to machines?

Contest Entry: The 360 Project, Dancing Matrix Style

Ryan Enn Hughes just submited his entry for our BTSV contest and it is quite impressive. Ryan teamed up with The Big Freeze and set up 48 D700 cameras in a circle and then fired them all at once as dancers did their thing. The photographs are pretty cool on their own but the real magic happened in post during the editing phase when Ryan teamed up with sound designers at Zelig Sound to create two incredible 30 seconds videos. Obviously this is an extremely high budget project but our contest will not be judge on that so don't be discouraged if you don't have 48 $3000 cameras to play with. As always, you can check out all of the submissions to our contest as they come in here on our forum.
Behind The Scenes: God of War Ascension's Superbowl Trailer "From Ashes"

During this last superbowl there were some pretty amazing commercials, but one stood out to me. The new live action, God of War Ascension trailer. Being a huge fan of the God of War series I was happy to see the character, 'Kratos', brought to life. Below are the behind the scenes videos on how they brought the game out of the Playstation and into the real world.

Forever 21 Will Rebuild Any Instagram Image With Spools of Thread For Free

This is a really clever marketing tool using photography. The prototype agency Breakfast has created a super complex billboard made entirely of spools of thread (6,400 to be exact). These bobbins are wrapped with fabric containing 36 colors and can mechanically recreate any image sent to its processor. Right now using the hashtag #f21threadscreen , clothing company Forever 21 will build and display any image on your instagram account in full 60 x 60 pixels live for the whole world to see.

Chris Crisman Shoots The Perfectly Powerful Peanut Campaign

His client list reads like a who's-who in iconic businesses: Pearl Vision, American Standard, Shell Oil, Virgin Galactic, AOL, Wells Fargo, Salesforce, Red Bull, Minute Maid, Costco, and Allstate. He has even photographed celebrities like Kevin Spacey, Richard Branson, and Al Gore. No doubt you've seen the remarkable work of Chris Crisman in the past, but photographers want to know how does he do it? What does his studio look like? What equipment does he use?

Joel Grimes on How to Be a Successful Photographer

As I've gotten older, one thing I've learned is that it's often easier and quicker to learn from someone else who has "been there and done that" than it is to learn by trial and error on your own. In this video, Serge Ramelli interviews Joel Grimes about what it takes to be a successful photographer.

Intimate Exposé On Commercial Photographer Fred Lyon

I'm a big fan of the mission and idea behind websites like Kickstarter. I appreciate creating a community of people from all over the world who help each other pursue their dreams. On Indieagogo, a site similar to Kickstarter, I came across this cool project on photographer, Fred Lyons.

[Video] How To Shoot Moving Images Of An Audi R8 GT

There are a ton of car photographers out there but very few of them are this good. Lee Howell just sent me his newest portfolio shoot that involved shooting a new Audi R8 GT in a soon to be opened tunnel. Lee got his hands on one of the craziest car rigs I have ever seen and walks us through the basics of his production. With a little bit of post work, the images become world class shots. Head over to Lee's website to get more info and pictures.
[Behind The Scenes] How Chipotle's Willie Nelson Commercial Stole The Grammys

As a music lover myself, the Grammys is one of the few awards shows I sit down to watch year after year. This something interesting happened I had never seen before; a commercial featuring Willie Nelson singing Coldplay's The Scientist actually outshined the live performance from Coldplay moments before. [Read Full Article]
Official Study Guide for Commercial Drone Pilot Certification From the FAA

As most of us know, those who would like to fly for commercial use (any flying where the pilot will be paid) must now pass a test from the FAA and score 70% or over to fly legally. Now, I am a few days into studying for the test and realize that there is really a decent amount to know.

'Two Photographers Walk Into a Bar...' Or Injecting Humor In Photography

Telling a joke to an audience large or small can be a risk. An edgier joke can offend as many people as it amuses. Using humor in photography carries that same risk. Many photos can have a natural humor, but when a professional photographer is tasked with creating a humorous photo from scratch it can be serious business.

Skateboarding + Fireworks = Quality BTSV

Our good friend Dave Lehl is at it again and this time he's moved out of the snow and into the skate park. To add a bit of flare to the standard skateboarding shot Dave taped sparklers to the bottom of the board and used smoke bombs to set the mood. Check out the full post to a link to the high res finished shots.