Recent Commercial Articles

[BTS Video] This Could Be The Most Barbaric Product Shot Tutorial Ever

This video is a couple years old now but it's the first time I've seen it. One part Geico caveman, two parts Macgyver, Bryan Peterson shows how easy it can be to create a simple yet eye catching stock photo. Using nothing more than a Nikkor 200mm Macro Lens, some sparkling water, a glass, a lemon, and some old Christmas wrapping paper, Bryan shows you how easy a product shot can be if you just focus on the composition and some easy reflector lighting. What shocked me even more than this DIY photoshoot next to an interstate setup was the realization that someone gave me his super popular book Understanding Exposure as a gift years ago and it's here on my bookshelf. His tips make photography look so easy, even a caveman can do it!
'Specialicious' Behind The Scenes Shoot With Jonathan Thorpe

Northern Virginia Magazine wanted a fun and different approach to an ad for their bargain locator website, Specialicious.com. Jonathan Thorpe, an amazing commercial photographer and a regular on our Fstoppers Facebook group, was assigned the task of shooting the project. The concept, a beauty queen who shopped on the website and is trying a paintball experience for the first time.

The Top Sportswear Commercials of All Time

Today I take a trip down memory lane to identify a few of the television commercials that, for me, have exceeded the level of infomercial pitch to touch the mantle of enveloping art. As with any "tops of all time list," these are thoughts are completely subjective, but I'll do my best to explain my thinking behind each choice and hopefully, my list will inspire you to start thinking of your own.

We Review the V-Flat Karl Taylor Light Cone

When V-Flat released the new Karl Taylor Light Cone, the comments ranged from dismissive jokes about "the cone of shame" to excitement for a product designed by esteemed commercial photographer Karl Taylor. I decided to take the cones into my product studio and see for myself if this simple tool really delivered the effortless results it boasted.

Sony's Eye Candy: Photography, Video, and Design

While browsing Creative Motion Design's blog I came across an eye catching ad for Sony's Bravia series of HDTVs. The complete video directed by Superfad had elements of slow motion, CGI effects, graphic design, animation, and photography. Luckily the good people over Hype Communications put together a make of video on how Superfad and the entire creative team was able to piece together this amazing Sony marketing ad. Below is the behind the scenes video; click on the full post to watch the final product.
This Is Why Photographers Don't Succeed

A couple of weeks ago, I published a piece on the Jack of All Trades Photographer, which covered the plight of the gigging photographer just starting out, doing what he or she can to build portfolio content and generally begin to make a living from it. Imagine my surprise when just a few days later, the topic was covered by straight-talking, commercial super talent and formerly of this parish, Scott Choucino!

Dave Black:  Shooting Motorcross with 8 Speedlights

Dave Black is a professional photographer who shoots some of the most stylized sports images I have ever seen. In this BTS video, Dave is pairing up 8 SB900 flashes with two Radio Popper PX triggers on two Lightware Foursquare brackets. Why does he use such a crazy setup when shooting motorcross? Often times with fast action sports you need to shoot with quick shutter speeds beyond the 1/250th of a second flash sync limit. The only way to do this is to use the FP high speed Sync mode Nikon (and Canon) flashes offer when hardwired to your camera. Luckily Radio Popper (and Pocket Wizard for Canon) have created wireless radio iTTL/eTTL syncing which gives you the ability to us High Speed Sync with your flashes off camera over long distances. This setup is about as complex as you can possibly get (and expensive) but Dave has made a great video showing off the setup. Unfortunately he does little to explain WHY this setup is necessary. Head over to his Lightware Foursquare / Radio Popper Post to read more about how it all comes together and be sure to check out Dave's portfolio as well. <
5 Things You Should Do to Sign With a Photo Agent

For many of us photographers in the commercial world, the key to getting good jobs for exciting campaigns is having the right agent by your side. However, finding the right agent and with space on their books for you can be incredibly hard to do.

How To Light And Photograph A Glass Bottle

In this weeks episode of The Slanted Lens, Jay P. Morgan shows us how to light and photograph a glass bottle. This video is also about superimposing products into real scenes so that the product looks it's best. Tutorials like this are priceless for anyone who is interested in product photography. Glass can be extremely tricky but Jay makes things super simple for us.
Ecommerce Photography: Fstoppers Interviews Ella Grace Bell

Ella Grace Bell is a commercial photographer based out of Vancouver British Columbia who has worked with brands like Bootlegger Jeans, Poppy Finch, and Mobiado Watches, but freelancing isn't her main gig. She has a nine to five photography job that pays her bills, which seems to be a vanishing commodity outside photography studios.

Live Twitter Chat with Photographer Polina Osherov on What It Takes to Build in a Small Creative Market

Today at 6 p.m. EST there will be a live Twitter chat with Russian-born, Indianapolis-based commerical photographer and Pattern Fashion Magazine creator Polina Osherov. The chat will cover a lot of ground, from the impact of recent trends in mobile on commercial photography to what it takes to build an international community from a mid-sized city like Indianapolis with virtually no budget to begin with. To participate in the chat, follow along at Element Three's Twitter account.

Submit Your Image To Get Retouched For Free This Week!

I'm excited to announce a new weekly segment, where you the Fstoppers community can submit your favorite image to be edited and retouched by me, Lance Nicoll. Post an image you recently shot, that hasn't been retouched yet, in the comments below. On Thursday I will retouch it an post the recording of the entire process! If you guys love it, I will continue to do this every week! – And maybe in the future even do it as a Live Retouch with Q&A. The rules are as listed below. Really excited to see everyone's submissions. Submit your image by Wednesday at Midnight to be selected.

Behind The Scenes With Marc Jacobs, Madonna, and Louis Vuitton

Back in the Spring of 2009, Louis Vuitton creative director Marc Jacobs teamed up with music mogul Madonna produce their new ad campaign. This video is primarily from the point of view of Marc but that shouldn't prevent you from seeing how photographer Steven Meisel executed the overall shoot. I've always been a big fan of Steven's work, and after you watch this video you can browse through most of his extensive portfolio here. After clicking through 127 pages of amazing photo after amazing photo you will probably feel both inspired and completely worthless as a photographer! Click on the full post to view the photographs from this shoot.
Critique the Community: Submit Your Best Food Images Now

To celebrate the holidays and all the delicious meals that are being prepared around the world, we invite you to share your best looking food images for our next episode of "Critique the Community." We will be critiquing the pictures from a commercial standpoint so submit the pictures that you think sells the food itself. Please get in your submissions by the end of Wednesday, December 2, and you'll have the chance to have your image critiqued by the Fstoppers team. For this episode, we will be giving feedback to 20 pictures. To qualify, you must follow the submission rules below.

Did These Guys Just Rip Off The iPhone Fashion Shoot?

Now I am not going to jump to any conclusions. Maybe these guys and gals had a VERY similar idea, and not one of them had seen the iPhone Fashion Shoot (which has been seen by about a million photographers so far). And even though this video is filmed in the exact same way and has all of the exact same information, MAYBE it is just a coincidence. And MAYBE this really is the worlds first and I am actually living in the Matrix. Still a good video though :) < The strangest part about this whole thing is that we actually used a super-clamp to mount the camera in my video but we changed it and went with the velcro because it was blocking the button on the phone and it was never actually shown in the video. It's like these guys were spying on me as I was doing it!
Behind The Scenes: Throwing Lenovo Laptops Out Of Airplanes

Laptop makers Lenovo have released a new series of laptops that they claim can startup in less than 10 seconds. The new ThinkPad T420s and IdeaPad Y570 are using a new technology called Rapidboot which they claim makes their computers boot up faster than any other computer on the market. Lenovo teamed up with the ad agency McKinney to prove just how fast their Windows 7 computers can start. The idea was to throw a laptop out of a plane at 12,500 feet and see if it could trigger the parachute after loading Windows. Check out the behind the scenes video below and then head over to the full post to watch the final commercial. I'd love to see Apple run a marketing campaign like this!
3 Things To Look For When Updating Your Portfolio

Deciding which images to keep and which to throw away is one of the hardest lessons to learn for new photographers. One would think that it gets easier with experience, but the more you learn the harder it can get.

The Monday Retouch - Submit Your Images For Next Week !

Its Monday so as promised here is the completed retouch for last weeks winning submission by Mitchell Flores. For only being the first week of this regular segment we had an great number of submission and it was hard picking, can't wait to see what you guys submit this week. In this post I'll go over some of the steps of the retouching process and talk about the challenges for this particular image. If you would like your image to be selected for next week, post your low-res image in the comments below by Wednesday of this week.

[Behind The Scenes] How To Photograph Birds of Prey In The Studio

Photographing birds out in the wild seems pretty tough. Oregon photographer Jon Myers wanted to make the challenge even tougher by bringing the birds into his studio. Using large softboxes to create a space for the birds to fly, Jon was able to photograph eagles, ospreys, and hawks perfectly while in flight. The shots are spectacular, and if you click the full post you can see them shot against grey as well.

How To Build A Business Plan As A Photographer - Part Three

In our first two segments of building a business plan, we’ve talked about defining your product and forming a long term vision. In this final section we will talk about some of the practical steps you need to take to take those hypothetical concepts and put them into action.

[Video] Toshiba Sends A Chair Into Space With A Balloon

I am shocked that I've never seen this amazing commercial before. I actually overlooked it a few times because I thought it was fake. It wasn't until I saw this BTSV that I found out that this really did happen. The camera had to endure temperatures down to 90 degrees below 0 and a massive fall once the balloon finally popped. Luckily the gear survived with the help of a parachute and they were able to create this amazing commercial. Check out the finished commercial in the full post.
FAA Releases Long-Awaited Update for Commercial Drone Operators

Today brings great news for commercial drone operators. The FAA has finalized the Part 107 rules, which bring with them relaxed requirements. Experts estimate the new rules could generate $82 billion and 100,000 jobs for the U.S. economy in the next 10 years.

Mike Kelley's BTS Episode 3: How to Photograph From a Helicopter

The third episode of Mike Kelley's Behind the Scenes series from his architectural tutorial is now live. In this episode, Mike shows you how you can turn an overcast day into a sunny afternoon, how to photograph a resort from a helicopter, and also teaches you an effective way to make a hotel lobby look more inviting. You can also watch as the Fstoppers crew goes night diving with massive manta rays off the coast of the Big Island of Hawaii.

[BTS Video] Victorinox Fragrances's 360 Degree Underwater Ad Campaign

Now this is clever. Victorinox makes a few fragrances and wanted to create an interactive video that shows just how fresh their perfume makes you feel. So they sent a crew up to Cauma Lake in Flims/Laax, Switzerland to film a 360 degree video UNDERWATER! To capture 360 video footage they used the new Yellowbird camera which works a lot like the Google streetview car. After watching the behind the scenes video, click the full post to see the final interactive campaign and you yourself can smell like a clean lake from Switzerland.
[Humor] A Trick Any Fashion Photographer Needs To Know

Doesnt matter if you're a pro, semi-pro or a beginner - you can always learn new things. Check out this great trick for all you fashion photographers out there. This might save you some post processing time and more importantly, people wont judge you for retouching the models in your shots. Do you have secret tricks of your own? share it with us below.
Do you think this commercial is offensive? answer our poll
Behind The Scenes Of A Stylized Tennis Portrait

Mike Tittel takes us behind the scenes of his most recent photoshoot at Salt Lake Swimming and Tennis Club. This video is beautifully filmed and edited and I'm sure you will take away some great concepts and lighting ideas.
Being a Pro Photographer and a YouTuber

I had been a photographer long before I wrote for Fstoppers. After a few years writing here I decided to give YouTube a crack. What was very interesting was the response from photographers and agents to seeing me on the platform.

How To Film A Rock Climber From Every Angle

Videographer Jeff Newton is most well known for his work shooting war zones. When he wasn't being shot at Jeff decided to take up climbing as a hobby and through that heard of free climber Alex Honnold. After meeting Alex, Jeff was hired to film one of his giant free climbs. In the quick video below Jeff takes us through his setup for his segment for 60 Minutes in which he filmed Honnold climbing without any sort of safety gear on a massive rock face. The setup alone took 2 days and a huge crew of people to pull off.
Scott Wright Shoots Composite for McCann

Go behind the scenes with beauty photographer Scott Wright as he creates a print ad for McCann. There is no talking unfortunately but you can see that the lighting is fairly straight forward and I'm sure lots of work goes into the retouching afterwards. Check out the final image as Scott combines all the elements which make a typical ad you may find in a women's magazine.
Breakfast Interrupted: Smashing Food In Super Slow Mo

Bruton Stroube Studios sets up a beautiful breakfast only to throw it into the air and film it in super slow motion. It's obvious that a lot of planning went into such a simple concept but it was worth all of the effort. Check out the full post to see the finished video.
Pixels.com Lets Photographers Set Their Own Prices for Digital Image Licenses

Yes, you did read the title correctly, Pixels.com has launched a new image licensing marketplace, and you're in control. Pixels.com is an online image licensing marketplace that enables artists and photographers to self-manage their images, prices and licenses. Take a look at how Pixels.com is structured, works, and proves to be a major game-changer for our entire industry.

BTSV of Air Canada's 75th Anniversary Commercial

Director and designer Karmin Zariffa was hired by SpaFax and AirCanada to turn out their promo videos in celebration of AirCanada's 75th anniversary. The spots showcase air hostess uniforms and airplanes used over the years. Karmin used a lot of in camera effects and object building to pull these off and we are thankful to be able to see how he and his team did. Enjoy this BTSV. You can see the final videos in the full post.

The Hidden Joy of Delayed Gratification as a Photographer

Even as the corresponding shifts from film to digital and from print to online have brought with them an expectation of instant feedback, sometimes you gain more as a photographer from being forced to wait.

How To Photograph/Film A First Descent

Many photographers claim that they will never shoot a wedding because there is too much pressure. If you miss some of the key moments, you will never get another chance. I agree with this to an extent but at least weddings have hundreds of "moments" over the course of a day. If I miss a couple, it's usually not a big deal. A first descent is another story though. In the video below, Lucas Gilman shows us all of the work that goes into capturing just 5-10 seconds. When it comes to something like this, there is absolutely no room for error.
Hang Out With Vincent Laforet And Other Creatives In Europe At FREE Events This Month

This month I'll be traveling to 5 European cities with Vincent Laforet to shoot and edit video for him as part of Project AIR, his new night aerial stills project. We have been working hard to offer something pretty unique – a totally free, direct first hand social event open to anyone who is interested in photography, video or the creative process, where we can share skills, technique and project support for your own projects as a result of what we’ve learnt with AIR. If you live in London, Barcelona, Berlin, Paris or Venice, we are throwing the doors open to you all.

Brian Smith Talks About Making Your Own Photo Breaks

I can't tell you how many photographers I encounter think being successful has to do with being at the right place at the right time. Sure a bit of luck on your side always helps, but if you are looking to quit your day job to become a professional photographer, increase your photography income over last year's earnings, or catapult your career as one of the industry leaders then you need to work hard and work smart. The guys over at Photoshelter sat down with professional photographer Brian Smith to talk about what it takes to push your career to the next level. You simply can't wait for your big break, you need to create them.
Basketball Never Stops: Filming A Nike Commercial With Only One Light

If you were approached by a big client and asked to only shoot with one light, would you freak out or would you make the most of the situation? In Nike's latest basketball commercial Basketball Never Stops, they only used one single hard light to tell the story how the game and fans go on even after the court lights turn off. I think videos like this are a great reminder that sometimes less is more. Sometimes a simple setup can still produce dramatic results (even if you have you substitute a helicopter for a lightstand). Check out the video below and click the full post to see a short Behind The Scenes video on the making of this latest Nike Ad.
Behind The Scenes Video And Virtual Tour With Larry Perez

We here at Fstoppers are all about 'Behind The Scenes'. We are dedicated to finding the best behind the scenes content for your viewing pleasure. Most photographers usually have their videographer buddies film their shoots for videos, but Larry Perez and the people over at Kanga Marketing went a step further. They created two virtual tours of their shoot for the 2013 Pinch a Penny catalog.

Surrealistic Light Painting Video Animation

It's all about light painting today. German collective group, Lichtfaktor took what we normally see in photographic form and made a dreamlike video animation for the brand dENiZEN™. Taking only five nights to film, this crew spent many hours planning and rehearsing the story line and, incredibly, no post production was needed once they were done filming.

EA Sports:  FIFA 2010, Fans, And A Lot Of Paint

Earlier in the week I posted a video featuring commercial photographer Monte Isom photographing comedian Colin Kane. We'll it turns out Monte has been filming great behind the scenes videos of his photoshoots all along. In this video Monte shows you not only how he created the fun ad campaign for the EA Sports FIFA 2010 video game but also how he secured the job in the first place! It's really great to see photographers like Monte having a good time on their shoots and also showing exactly how they took a concept, pitched some images, and ultimately won the bidding war to secure a high end project. If only every photographer would be so open with sharing their success stories we might have more videos like this. Monte gives some exclusive insight on the shoot and the final image on the packaging in the full post.

Monte Isom EA Sports FIFA World Cup 2010 behind the scenes advertising photo shoot from monte isom on Vimeo.

Mirage Boardshorts' Bullet Time Ad

FS reader Luke Avery just sent this video over to us and it's a great one. Check out all the work that goes into creating this 1 minute ad. View the full post to see the finished product. <
[BTS] The Wade Brothers Film "House Of Fly 53"

This is a pretty cool time lapse of the production of the Wade Brothers shoot "House Of Fly 53". It's a pretty interesting concept that incorporates both a 10 minute video and a series of images used for print and web advertising. The incredible part of all of this was that both the video and stills were shot at exactly the same time, which saved production and talent costs.