There is such a lot of talk going around about branding. But what exactly is your brand, and how do you use it to help you reach a wider audience and market your photography? Your brand is the core of your marketing, the central theme around your photography. Your brand is not your logo or your company name, unless of course you are Apple or Nike.
Beauty photography is a very technical genre. It requires substantial lighting knowledge, as well as interest and taste for the subject photographed, and a solid team of creative professionals. The learning curve can be quite steep. Therefore having someone teaching you the ins and outs for the genre is crucial if you want to make beauty your specialization, and save years of learning on your own. Lucky us that is exactly what Julia Kuzmenko offers through her latest video training: Go Pro Studio Beauty. This week only, Fstoppers readers save $50!
There is no shortage of amazing videos on the subject of photography. The field is broad. Every once in a while, however, there is a video that pops up which leaves me with my jaw on the floor. Whether it invokes the magic of inspiration, or opens doors I didn't even know existed, those sorts of videos stand out as keystones of great, inspirational teaching.
When Gura Gear was absorbed into the Tamrac brand in late 2015, the beloved Bataflae photo backpack was left without a home. Without hesitation, Tamrac introduced the G-Elite line that improved upon the genius butterfly-opening backpack design of the original Bataflae and was launched in two sizes: the G32 and the G26. Over the past few months I’ve been running around with the G26 version and it is without a doubt the best backpack I’ve ever used.
In early February, Sony unveiled the a6300, a follow-up to one of the best selling interchangeable-lens cameras of all time, the a6000. The updated a6300 features an APS-C 24.2-megapixel CMOS sensor, 4D Focus system with 425 on-chip phase-detection points and 169 contrast-detection areas, 11 frames-per-second burst shooting, and 4K video recording without pixel binning. Along with many other similar features that are available on Sony’s flagship a7II-series cameras, but with a price tag of only $999 (body only), this is one of the most feature-rich prosumer cameras ever released.
We have finally made it to the end of our behind-the-scenes series of Elia Locardi's “Photographing the World” tutorial. In episode 18, we continue our travels through New Zealand as we hike out 4 miles to the base of Mount Cook for an interesting astro photography lesson, the team celebrates the end of this trip with a skydiving session in Queenstown, and Lee and I say our final goodbyes to Elia and Naomi Locardi.
Recently, during my annual trek to Las Vegas for WPPI (wherein I arrive in the city of sin and proceed to actively avoid going to the actual expo because I book too many other things), I found myself in the deserts outside of Vegas with a Sony A7RII, a few bits of glorious Zeiss glass, no modifiers or lighting of any kind, and Renee Robyn as my model. Welp, guess it was time to see what Sony's dynamic range claims were truly about then.
As many of you have seen and made clear on your feeds across various social networks this week, Instagram is changing its algorithm and from the looks of it, possibly for the worse. Chronological feed to curated feed is the proposed plan for the Instagram team in hopes "to show the moments we believe you will care about the most." How exactly will they know what I want? Facebook seems to do pretty well in retaining users so they must be doing something right for the majority. Now what does that mean for us photographers and professionals? Who knows but change will come so adapt and get over it!
Helped by great design, marketing, and a superb product to boot, Syrp’s motorized time-lapse aid, the Genie, became incredibly popular with photographers. As the product that launched the company on Kickstarter three years ago, it was a premium offering, though. And sometimes, it’s useful to have something fantastic in a “light” version. Enter the Genie Mini.
I’m a big fan of getting images right in camera, and it's something that strive to do. I think there is something to be said for the skill that it takes, especially when shooting an event like a wedding. Getting the perfect light, the perfect composition, and the perfect moment while dealing with all the different variables of the day is quite a feat. The main image I’m going to be talking about today, though, does not fit into this category, but it still manages to be one of my favorite and most "liked” images.
Ever since Facebook changed to curated news feeds, there has been endless grumbling in the photography community about diminished reach and post engagement. That shouldn’t stop you from trying to beat their algorithms. You can still have a ton of success with Facebook posts. You just need to know how to work the system.
Last week, I took a look at personal projects and showed how I created my most recent portrait series. These personal projects are a great way to grow as a photographer and create new work you have a passion for, as you have the opportunity to create images with full control of the visual style. However, they may not always require you to step out of your comfort zone. To expand your repertoire of photographic knowledge and to create a more diverse, yet consistent portfolio, you need to experiment.
Adding a colored background to your studio shots can vastly change the impact of a studio photo. The most obvious method to do this is by collecting an army of colored backdrops that take up space and are a headache to swap in and out from shoot to shoot. Instead, it is quite easy to build this coloring effect using Photoshop so that you can shoot each image using a standard white or grey background.
Want to be an awesome pro photographer just like Annie Leibovitz, Dan Winters, or even the next Ansel Adams? Here are a few tips that can enhance your techniques. From what I've learned in the past, the one tip that all photographers share is "practice makes perfect." Remember, don't practice until you get it right; practice until you can't get it wrong. When I feel that creative rut creeping in, I just remind myself of that phrase.