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How It's Made: The $10,000 Leica Noctilux 50mm f/0.95

How It's Made: The $10,000 Leica Noctilux 50mm f/0.95

Leica certainly has their share of both rabid fans and harsh critics, but no matter what side of the fence you may fall on, there are two undeniable facts tied to the red dot. The first is that they are priced into the stratosphere. The second is that their lenses are almost universally the best in the world. To help illustrate why, Leica has put together a short video highlighting step-by-step what sets their glass apart from the rest of the pack.

Castrol's VR Campaign Blurs the Lines Between Virtual and Reality

Castrol's VR Campaign Blurs the Lines Between Virtual and Reality

Whether your business is in photography, videography, or the evolving field virtual reality (VR), your job is to create a visual experience for your clients. As VR grows in popularity and in quality, its potential to create more immersive experiences in relation to more traditional media types increases immensely. The effect that systems like Oculus Rift can have ultimately depend, however, on how realistic one can make not only the imagery, but also the user feedback. Castrol EDGE's custom VR solution pushes the limit between what you can expect from a VR setup as it pits two race car drivers on different real-world tracks against each other in the same virtual world.

DJI Inspire Pro and X5 Camera Review - An Absolute Game Changer

DJI Inspire Pro and X5 Camera Review - An Absolute Game Changer

I recently had the pleasure of picking up one of the first final production models of the Inspire Pro and X5 Micro 4/3 Camera, and immediately took it to one of the most beautiful photography destinations in the world to test it out: Meteora Greece. I spent the better part of a week there getting the hang of flying and capturing both photos and videos and I was able to come away with some stunning results. This review is meant to showcase what I was able to capture and give you an idea about the capability of the new X5 Camera and the key differences between the Inspire and...

World's First Drone Light Painting Rings In the Holidays with Style

World's First Drone Light Painting Rings In the Holidays with Style

Leave it to a German drone company to create the world's first light painting by drone with a fully programmed flight path, all to create one fantastic holiday time-lapse of Santa Claus delivering presents. Perhaps the most unique part of the project isn't the world-first of programming a drone to complete a multi-colored light painting, but is instead the reimagining of Santa Claus' method of delivery, as something more similar to that of your neighborhood newspaper boy with perfect accuracy.

The Best Commercial of 2015 Was Produced By Two Art Students

The Best Commercial of 2015 Was Produced By Two Art Students

Many photography and film students fail to dream big enough during their undergraduate studies. The work they produce seems more like an exercise than a passionate project for their own portfolios. For German film students Daniel Titz & Dorian Lebherz this was definitely not the case. In what might be the most moving commercial of 2015, Daniel and Dorian crafted a touching mock ad for Johnnie Walker that shows just how effective you can make your personal projects if you take them seriously.

The Evolution of Cameras Shown Through 11 Unique Portraits

The Evolution of Cameras Shown Through 11 Unique Portraits

Cooperative of Photography has brought us this slick little video that gives us a taste of the evolution of camera technology from the past 200 years condensed down into a sub-two minute demonstration. Austrian photographer Leo Rosas executes this project with a single model and 11 portraits, each representing a significant milestone in the development of photographic capture tools starting with the pinhole camera obscura, all the way to the modern cell phone.

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