Videography

Animoto's New Marketing Video Builder Makes Video Easy

Animoto's New Marketing Video Builder Makes Video Easy

After ten years Animoto has just launched their next product, Marketing Video Builder. If you're not already familiar with Animoto, their first product has been a staple for photographers to easily make quality video slideshows. Their product lets you combine both stills and video to your favorite song (or songs), or use their expansive collection of over 2,000 royalty free songs, to produce a video slideshow that's perfect for marketing, client products and so much more.

LG's OLED Screens Will Change the Way You View Your Images

LG's OLED Screens Will Change the Way You View Your Images

When LG invited me to their OLED exhibition at the Natural History Museum in London, my ears pricked up. This is for two reasons: the first is that a couple of years ago, I wrote a piece on OLED lighting and how I think it will change how photographers light their subjects in the coming years. The second is because, well, I love technology. LG's OLED 4K TVs and monitors are the epitome of digital clarity, and while I suspected that to be the case, seeing it in the flesh did more than confirm my suspicions.

A First Glance at the Syrp Pan/Tilt Bracket

A First Glance at the Syrp Pan/Tilt Bracket

I always enjoy a good time-lapse. Making them is a hobby of mine, as I love getting to relax and work at the same time. Leaving your camera stuck on a tripod or Gorillapod doesn't always give you the most dynamic shot I've found. Fortunately, there are ways to add some depth to your time-lapse film without having to lug around several backpacks worth of gear. One such device would be the Syrp Pan/Tilt Bracket.

Meet Leica's Crazy New Concept Camera

Meet Leica's Crazy New Concept Camera

Just as the Digital Bolex is put to bed, Leica announced a new concept camera that's not too far removed. It may be in the land of dreams, but they certainly mean business when it comes down to the future of cameras. Leica's new cinema camera concept debuted at Photokina, and has proved an interesting foray into digital cinema. Although not their first entry into the market by any means, it's certainly eye-catching and hopes to inspire ideas surrounding what consumers want from a camera.

'The Light in Your Eye' Explores Catch Lights and How They Impact Your Image

'The Light in Your Eye' Explores Catch Lights and How They Impact Your Image

In this thoughtful video from Dedo Weigert, "catch lights" (or "eye lights") are analyzed in-depth, with many examples and explanations as to what different effects are created by their use. Placement, intensity, shape, and direction can all play a subtle but very important role in when it comes to a catch light, and what a director or cinematographer wants to communicate from their character can drive that decision.

How to Add Hand Controls to Sony Alpha Series Cameras

How to Add Hand Controls to Sony Alpha Series Cameras

Not since the Canon 5D Mark II hit the market have we seen a camera series as a technology revolutionary as the Sony Alpha series. I’m speaking specifically about the a7S, a7S II, a7R II and the a6300. Let’s look at the a6300 for example, 4K video output, great low light capability, an awesome autofocus capability, frame rate options and lens options, all for under $1,000. All those options are packed into a camera that weights 14.3 ounces with a battery.

DJI Mavic Pro Footage in Focus

DJI Mavic Pro Footage in Focus

With the new reviews of the DJI Mavic Pro, there’s been one popular concern from many of us: the quality wasn’t quite 100 percent and looked a bit blurry, especially when compared with other drones. Then we shared the 4K comparison with the Phantom 4, and even though the camera specs are very close between the two, it was apparent that the Mavic quality was not quite there. The Phantom 4 was the clear winner here, but the size still made the Mavic a viable contender for many of us who would compromise portability over quality and sharpness.

Audi's 'Duel' Ad Spot Provides Interesting Case Study for Sound Design in Reverse-Playback Clips

Audi's 'Duel' Ad Spot Provides Interesting Case Study for Sound Design in Reverse-Playback Clips

Audi took advantage of Monday night's presidential debates with its "Duel" ad spot. Nearly the entire clip plays in reverse, allowing the chronology of the true story and how the action unfolded to the point at which you began to unravel itself in an action-packed scene. The rewound clip -- fit for a 007 film -- features quite the production, complete with excellent, blockbuster-born sound effects to sell every punch and shattering glass shard. But it doesn't take much studying to see this was hardly as easy as rewinding an otherwise-normal action sequence: it took great audio to create this spectacle.