Castrol's VR Campaign Blurs the Lines Between Virtual and Reality
Whether your business is in photography, videography, or the evolving field virtual reality (VR), your job is to create a visual experience for your clients. As VR grows in popularity and in quality, its potential to create more immersive experiences in relation to more traditional media types increases immensely. The effect that systems like Oculus Rift can have ultimately depend, however, on how realistic one can make not only the imagery, but also the user feedback. Castrol EDGE's custom VR solution pushes the limit between what you can expect from a VR setup as it pits two race car drivers on different real-world tracks against each other in the same virtual world.