There is such a lot of talk going around about branding. But what exactly is your brand, and how do you use it to help you reach a wider audience and market your photography? Your brand is the core of your marketing, the central theme around your photography. Your brand is not your logo or your company name, unless of course you are Apple or Nike.

Aerial videos that have been shot by drones have been flooding YouTube for the last few years, especially as the cost and expertise needed to get into it has come down. A birds-eye point of view can add a lot of production value to a video project, but where does one start when looking to get into aerial video? I spoke with Brent Foster who told me about the doors that shooting aerial video can open, as well as the challenges they present.

It’s that age-old tale: photographer shoots wedding, photographer goes sightseeing in the mountains the following day, photographer loses SD card case. An appeal has now been launched to recover the SD case, after a newlywed couple were left without any images from their big day.

I have known Suren Manvelyan for more than 10 years. When I first met him, I was a graphic designer who was fascinated by photography and he was a physics teacher at school who was looking for opportunities to grow as a photographer. We used to gather with our small Armenian photographer’s community each Friday to share experiences, discuss photography, and develop our skills. Years passed, a lot of the enthusiasts gave up and only a few stayed faithful to their art. Suren, on his behalf, not only grew to a professional photographer, but also didn’t give up on his other interests.

Nikon’s mirrorless lens lineup is slowly but surely growing, but a good lens selection can’t rely on only first-party offerings. Other manufacturers matter greatly. The new Tamron 150-500mm is a welcome addition to the Z mount, with its long telephoto range, decent aperture, and compact size.

Fox News has been accused of deliberately manipulating photographs in order to mislead its audience during its coverage of the ongoing Black Lives Matters protests.

One of the great benefits of buying gear online is the ability to buy cameras, expensive lenses, etc. and not have to pay sales tax (if ordered from out of state). That all appears to be changing now.

Mobile phones have become more advanced and are capable of capturing high-quality video footage, and with that mobile phone gimbals have also become increasingly popular and are a game changer for content creators, vloggers, and anyone who wants to capture professional quality footage.

Almost everyone goes through times when the belt need to be tightened because money just isn’t abundant. During these times when income dips, we need to take care to avoid spending as much as possible. Photography, however, is an expensive vocation that seems to be an endless drain on the bank account. It becomes increasingly helpful to avoid having to replace gear you already own due to wear or damage.

This weekend I had the privilege of taking my family to go see James Gunn's new Marvel epic Guardians of the Galaxy. The summer blockbuster has been hugely anticipated by both Marvel fans and science fiction fans world-wide. I'm happy to say that the movie did not disappoint expectations. In this behind the scenes b-roll video we get an up-close look at how the movie was shot.

Snowy region shooters rejoice, there exists a way to completely get rid of all blue snow in your photographs! I know what you’re thinking: just adjust the white balance in any ol' image processor. Unfortunately, you will find that using this method is only winning half the battle for many images. In a few easy steps, you’ll learn how to make any winter photo much more pleasing to the eye.

Many Lightroom Classic users have one catalog, and that's perfectly fine. However, others have several catalogs or even a different catalog for each shoot they do. Regardless of which you are, this tip may save you some time and make your Lightroom time more productive.

Laowa has made some amazing lenses, ranging from ultra-wide angle to macro lenses. These are all manual focus without any way of communication with the camera. The 10mm f/2.8 Zero-D has changed that, being the first Laowa autofocus lens. It’s also the first 10mm lens with an f/2.8 aperture.