Profile picture for Alex Cooke
Editor-in-Chief

Alex Cooke

Cleveland, OH
18 3 Star badge
1 10+ Portfolio Images badge
1 Editor's Pick badge
1 Top Contributor badge

Original Articles from Alex Cooke

Why the 85mm f/1.8 Beats the 85mm f/1.4 for 95% of Photographers

The 85mm prime is the rare lens that almost every working portrait photographer owns, eventually. It is the focal length that does the most flattering work on faces, the easiest one to recommend to a portrait beginner, and the lens most photographers reach for when they want to make a person look the way they want to be seen. 

The Pentax K-3 Mark III and Why DSLRs Refuse to Die

The Pentax K-3 Mark III was officially discontinued in Japan in January 2025. The Monochrome variant has been more complicated: B&H's original black Monochrome listing is now marked "No Longer Available," though it points buyers to a current matte-black Monochrome listing still shown as in stock.

Why the Nikon Z9 Is Aging Better Than Anyone Expected

When Nikon announced the Z9 in late 2021, the camera was treated by most of the photography press as Nikon's "we are still here" moment. The brand had spent the early mirrorless years getting beaten in feature comparisons by Sony, criticized for slow autofocus updates, and described in obituary-adjacent language by gear reviewers who had decided Sony had won the format war.

9 Things I Wish I Knew About Photography Insurance

Insurance is the part of running a photography business that nobody warns you about, nobody teaches you, and nobody finds interesting until the day they need it. Then it becomes the most important conversation of your career, usually too late.

The Secret to a Full Calendar Is Answering Your Damn Email

There is an entire industry selling photographers the idea that their booking problems are marketing problems. Instagram strategies, SEO courses, funnel templates, lead magnets, content calendars, brand refreshes, niche-defining workshops, and $2,000 mentorships that promise to "unlock the pipeline." Photographers buy them, implement them, and wait for the calendar to fill.

The Real Reason Photographers Are Leaving Adobe

For most of the past decade, Adobe was not a choice. It was the default. Lightroom and Photoshop were where photographers learned to edit, where the workflows lived, where the presets came from, and where the entire industry quietly agreed to standardize. The price hikes were annoying. The subscription model was annoying.

The Real Reason Photographers Are Quitting Instagram

It is happening quietly. Working photographers, the kind who built audiences in the 30,000 to 200,000 follower range over five or ten years, are deleting their accounts, archiving their grids, or simply going silent. There are no farewell posts. No dramatic announcements. The accounts just stop updating, and a few months later they are gone. 

The Problem With How Photographers Talk About Money (and What Needs to Change)

Photography has a money problem. Not a "there is not enough of it" problem, although that is also true for many photographers. A deeper problem: the photography community has developed a set of cultural patterns around money that no other professional industry tolerates, and those patterns are actively suppressing income for everyone in the field. 

8 Unpopular Photography Opinions That Are Actually True

Photography has a generous supply of conventional wisdom. Some of it is earned. Some of it is repeated so often that nobody questions whether it was ever true in the first place. And some of it is actively wrong, kept alive by a community that confuses encouragement with honesty. 

Your First 30 Days With a New Camera: A Day-by-Day Learning Plan

You just bought a camera. Maybe it is a Canon EOS R50, maybe a Nikon Z50 II, maybe a Sony a6400 you found on sale, maybe a Fujifilm X-T50 that took three months on a waitlist. Whatever it is, you unboxed it, charged the battery, took a couple of test shots of your cat, and now it is sitting on the counter while you wonder what to do next. 

14 Hidden Costs of Being a Professional Photographer Nobody Talks About

When you calculate whether photography can support you financially, you start with the obvious math: how many sessions per month, times your session rate, equals annual income. That number looks promising. It is also wrong, because it does not account for the dozens of expenses that sit between your gross revenue and the money you actually take home. 

12 Signs Your Photography Has Plateaued and What to Do About Each One

A plateau does not announce itself. There is no notification, no error message, no dramatic moment where you realize you have stopped growing. It arrives quietly, disguised as comfort. You know your camera. You know your style. You know your workflow. Everything is efficient, consistent, and predictable. And that predictability is exactly the problem. 

16 Signs You Are Ready to Go Full-Time as a Photographer

The question is not whether you are talented enough. Talent got you to the point where going full-time even feels possible. The question is whether the business infrastructure, the financial runway, and the personal support system are in place to survive the transition without collapsing under the weight of it. 

9 Things That Go Wrong on Every Landscape Photography Trip and What to Do About Each One

Landscape photography looks serene from the outside. A lone figure on a hillside, tripod silhouetted against a sunrise, communing with nature. What the Instagram post does not show is the two-hour predawn drive, the boots soaked through before the first frame, the sky that refused to cooperate, and the 200 exposures that produced three usable images.

10 Summer Photography Projects You Can Finish Before September

Summer is the easiest season to photograph and the hardest season to use well. The light is long, the weather cooperates, and the subjects are everywhere. But without a specific project to anchor your shooting, those three months dissolve into a scatter of random images that do not add up to anything. 

10 Milestones That Make You Feel Like a "Real" Photographer

Nobody hands you a certificate. There is no exam, no licensing board, no official moment where someone taps you on the shoulder and says "you are now a photographer." The transition from hobbyist to something more happens gradually, in small moments you do not always recognize as significant while they are happening.

11 Things Every Photographer Has Done but Will Never Admit

Photography has a public face: the curated Instagram grid, the confidently delivered gallery, the calm professional who shows up with two bodies and a plan. And then there is the private face: the one where you google "how to use back-button focus" in the parking lot two minutes before a portrait session. 

What "Dynamic Range" Actually Means and Why It Matters More Than Megapixels

When most people shop for a camera, the first number they look at is megapixels. It is the biggest number on the box, the easiest spec to compare, and the most intuitive to understand: more pixels equals more detail. But megapixels are not the reason your sunset photo has a white, blown-out sky. They are not the reason your indoor portrait has muddy, noisy shadows where the detail should be.

What "Exposure Compensation" Actually Does (and When You Need It)

Somewhere on your camera, there is a button or dial marked with a plus sign, a minus sign, and a zero. It might be a physical dial on the top plate, a button near the shutter, or a virtual slider in the quick menu. You have probably noticed it. You have probably never touched it.

How to Fire a Photo Client (and When You Should)

Nobody goes into photography hoping to turn away paying work. You spent months (or years) building a portfolio, learning your craft, and figuring out how to convince strangers to hand you money in exchange for images. Every booking feels like validation. Every cancellation stings.

How to Land Your First Paid Photography Gig: A Step-by-Step Guide

The gap between "photographer with a portfolio" and "photographer with a client" feels enormous when you are standing on the wrong side of it. You have spent months learning your camera, building a body of work, and editing your images to a standard you are genuinely proud of. But nobody has paid you.

How to Build a Photography Portfolio From Scratch (Even With No Clients Yet)

Here is the paradox that stops most aspiring photographers before they start: you need a portfolio to get clients, but you need clients to build a portfolio. It feels like a locked door with the key on the other side, and plenty of talented people quit before they figure out that the door was never actually locked. 

Why Your Photos Are Blurry: 7 Causes and How to Fix Each One

You took the photo. It looked sharp on the back of the camera. You got home, opened it on your computer, zoomed to 100%, and there it is: soft. Not artistically soft. Not "dreamy." Just blurry. The composition was right, the moment was right, and the file is unusable. 

How Steven Madow Captured the Artemis II Launch With 14 Cameras

On Wednesday, April 1, NASA's SLS rocket hurled four astronauts toward the Moon for the first time in over 50 years, and Orlando-based photographer Steven Madow was standing at the Kennedy Space Center press site with a plan years in the making.

Why Shooting in Black and White Makes You a Better Color Photographer

The single most effective thing you can do to improve your color photography has nothing to do with color at all. Stop shooting in color. Not permanently, not because you want to become a black and white photographer, but because spending a few weeks without color will teach you more about what makes a photograph work than years of shooting in color ever will. 

A Beginner's Guide to What Every Camera Mode Actually Does (and When to Use Each One)

Look at the top of your camera. Somewhere on the body, probably on a physical dial, you will find a cluster of letters that might as well be hieroglyphics if nobody has ever explained them: P, A (or Av on Canon), S (or Tv on Canon), and M. Nikon, Sony, and OM System use P/A/S/M. Pentax mirrors Canon's labeling with Av and Tv.