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Alex Cooke

Cleveland, OH
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Original Articles from Alex Cooke

10 Photographer Arguments That Will Never Be Resolved

Every profession has its unresolvable debates. Chefs argue about whether a hot dog is a sandwich. Musicians argue about whether music theory stifles creativity. Photographers have their own collection of eternal conflicts, and what makes them special is that nobody has ever won any of them. Not once. Not in forums, not in comment sections, not at workshops, and not at the bar after a shoot.

10 Lightroom Mistakes That Are Ruining Your Photos

Lightroom is the most widely used photo editing application in the world, and for good reason. It is powerful, nondestructive, and flexible enough to handle everything from a casual vacation gallery to a professional wedding shoot.

13 Signs Your Photography Website Is Costing You Clients

Slow load times. No clear pricing page. A portfolio organized by date instead of genre. These are the silent killers that drive potential bookings away before a visitor ever reaches your contact form. Your website might be gorgeous to you, but if it's not converting visitors into inquiries, something is broken, and it's probably one of these things. 

10 Camera Settings You Should Change Right Now (and Never Touch Again)

Every camera ships with default settings designed for the broadest possible audience. Those defaults are tuned for safety, not precision. They prioritize avoiding catastrophic failure over delivering optimal results, which is fine if you're handing the camera to a tourist but actively counterproductive if you're trying to produce professional work. 

What Is Dual Gain ISO and Why Does It Matter?

Most photographers think of base ISO as a single number: the setting that produces the cleanest possible image with the widest dynamic range. In reality, even "base ISO" is more complicated than it sounds.  

11 Things Photographers Say vs. What They Actually Mean

Photography has its own language. Not the technical kind (though that exists too, and nobody outside the profession knows what "expose to the right" means). This is the diplomatic kind. The professional euphemisms we deploy to navigate awkward situations, avoid confrontation, and preserve client relationships while internally screaming at a volume that would alarm nearby wildlife. 

10 Photography Clients Every Photographer Has Had

If you've been shooting professionally for more than a year, you've met all of these people. They aren't bad people. Most of them are perfectly lovely humans who simply have no frame of reference for how professional photography works, what it costs, or why you keep making that face when they ask for "just a few small changes."  

13 Photographer Personality Types You Meet at Every Shoot

Spend enough time around other photographers and you start noticing patterns. Not in their work, but in their behavior. The same archetypes show up at every wedding, every event, every multi-photographer commercial job, and every workshop. You'll recognize most of them immediately. You'll probably recognize yourself in at least one, and if you don't, you're in denial.

10 Unwritten Rules of Photography That Nobody Teaches You

Photography education has a blind spot. Workshops teach you exposure. YouTube teaches you composition. College teaches you history. But nobody sits you down and explains the professional norms that separate working photographers from talented hobbyists who can't figure out why clients aren't coming back. These aren't technical skills.

10 Things Non-Photographers Say That Drive Us Crazy

Every photographer carries two things at all times: a camera and a mental catalog of phrases that make their eye twitch. These aren't insults. They're worse. They're delivered with complete sincerity by perfectly nice people who have no idea they've just committed a felony against your entire profession. What follows is a support group meeting in article form. 

5 Ways to Make Photo Culling Faster (Without Regretting Your Picks)

Culling is the least glamorous part of any photographer's workflow, and it is also the part most likely to quietly devour your evening. Whether you are trimming a 3,000-frame wedding or whittling down a portrait session, the process of deciding what stays and what goes can stretch from minutes into hours if you let it. The frustrating part is that slow culling rarely produces better results.

10 Things Every Beginner Photographer Should Know

There is a particular kind of frustration that comes in the early months of learning photography. You see images online that move you, you understand on some intuitive level what makes them work, and then you pick up your camera and the results look nothing like what you had in your head.

What Happened to Sigma's Foveon Sensor? The Most Ambitious Camera Tech We Still Haven't Seen

Somewhere in Sigma's factory complex in Aizu, Japan, the company's sole manufacturing facility, where every Sigma lens and camera is built, there is an engineering team that has been working on a single image sensor for nearly a decade. They have built prototypes, found flaws, gone back to the drawing board, lost their manufacturing partner, and started over.

Why Authenticity Is the Most Bankable Aesthetic in Photography Right Now

Cameras can identify human eyes at 30 meters. AI retouching erases decades from a face in seconds. Color grading that required a professional colorist and a full day of work in 2010 now runs automatically on your phone. By every measurable standard, we are living in the most technically perfect era photography has ever produced. 

HEIF vs. JPEG: Should You Switch Your Camera's Default File Format?

Somewhere in your camera's menu system, buried three levels deep in a file settings submenu you've probably never explored, there's an option to change your default image format from JPEG to HEIF. It's been there for a while now. Canon, Sony, and Nikon have all added it to their mirrorless bodies over the past few years. And almost nobody uses it. 

Why APS-C Cameras and Lenses Are Having Their Best Year Ever

Here is a number that should end a decade's worth of arguments: in 2025, CIPA member companies (which include Canon, Nikon, Sony, Fujifilm, Panasonic, and OM Digital Solutions) shipped over 4.45 million interchangeable-lens bodies with sensors smaller than 35mm. Full frame and larger? Roughly 2.54 million.

The MacBook Neo Is Not for You (and That's the Point)

Every time Apple releases a new product, the internet runs the same play: benchmark it against the most expensive thing in the lineup, declare it insufficient, and move on. The MacBook Neo is getting that treatment right now. The internet is wrong. 

12 Micro Four Thirds Lenses That Justify the System in 2026

Every year, someone declares Micro Four Thirds dead. And every year, the system answers with glass that simply does not exist anywhere else. OM System just dropped the M.Zuiko 50-200mm f/2.8 IS PRO, the world's only constant f/2.8 zoom covering 100-400mm equivalent, and it is the kind of lens that makes full frame shooters do math they do not enjoy. But that flagship is not the whole story.

The Anxiety of the Archive: The Heavy Burden of Digital Hoarding

Every photographer knows the notification. Storage Almost Full. It pops up on your computer or your phone, and instead of mild annoyance, you feel something closer to dread. Not because hard drives are expensive. They aren't. A 4 TB external drive costs less than a decent dinner for two. The dread comes from knowing what's actually sitting on those drives. 

Feeling Like a Photography Fraud? That Might Actually Be Good News

Almost every photographer I know has, at some point, confessed to feeling like a fraud. They land a big client and immediately worry they'll be exposed. They deliver a gallery and brace for the email saying the photos are terrible. They scroll through their peers' work and wonder how they ever had the audacity to call themselves professionals.