In the competitive world, marketing one's work is very crucial to the success of every photographer and professional. And if you are an introvert, it might look like one uphill task, but not when you understand the knacks to build confidence.
Like it or not, Instagram is a viable tool for a lot of photographers to showcase their work and find potential clients. This great video will give you eight tips for increasing your likes on the app.
Are you thinking of designing and outfitting a portrait studio? I recently did just that, and through a little research and a lot of trial and error, I discovered some great, versatile finds that make life in a photography studio much easier.
The in-between stages of fashion photography can be knowing which ideas for stories serve best as test shoots and which are worth pushing forward as a full editorial. Do the benefits of a cohesive editorial outweigh the efforts required to make it? This article breaks down the steps required from idea to execution.
If you are content to remain at the same skill level, taking the same photos for the rest of your career, then please, ignore this article. If you want to become a better artist, read on, but be prepared to be uncomfortable.
Every genre from landscapes to fine art macro shots of insects of the southern United States has its clichés. And while there's nothing inherently wrong with them, doing something different can help you distinguish yourself. This great video will help you create your best portraits and stand out more.
Creating an overhead shot in studio can seem like a basic task at first, but the space can quickly become cluttered as the set becomes more complex and more assistants are on location. This video shows how to build an inexpensive, sturdy camera rig that won’t come crashing down in the middle of a shoot.
The “Blend If” function in Photoshop is usually skipped by most photographers and retouchers. However, it is an efficient color channel-based tool for quick masking and creating smooth transitions when blending different elements. While it is a technique commonly used by architectural photographers for quick sky replacement or smoothing out the shadows, it can be implemented for different purposes in Photoshop and can save great amount of time.
The photography industry suffered a seismic shift with the advent of digital cameras, yet it may be the ubiquitous camera phone that sounds the death knell of the industry as we know it. Everywhere in every hand is instant access to high-quality image-making technology that has forever altered the landscape of photography from what it means to be a photographer to how the viewing public perceives the value of images and image creation. Are professional photographers aboard a sinking ship, or is it simply time for us to learn to swim on our own?
Of all the tools and features in Photoshop, perhaps none strike more fear into the heart of the unsuspecting photographer than the Pen Tool. If you're one of those people, this great tutorial will show you both how the Pen Tool behaves and how to put those rules to use in practice.
Every photographer is their own person with their own style and distinct habits, but there are some tendencies of successful photographers that tend to crop up constantly. Here are five things that successful photographers simply don't do.
It's time to stop buying those standard USB external hard drives. We've found a much better solution.
I've said over and over that there is a natural eye and a photographic eye, and the two are not always made to take in the world the same way. This great video gives an exercise for learning to think more in terms of your photographic eye, which will improve your imagery and ability to envision shots.
Seeing colors and luminosity correctly is not always easy. You could calibrate your screen and be stuck working at the same place every day, but some people just can’t have a fixed office or studio. And even with a calibrated monitor, adjusting luminosity to your creative vision can get tricky. This is where visual help layers come in, especially one called the five-tone heat map. Blake Rudis from f64 Academy shows you how to use and why it’s so useful.
What’s great about photography and videography is that in most cases you can work wherever you are and thus move freely around the globe. Chris Hau understood that and managed to travel for free using his photography. In this video, he shares his experience and story with you to try giving you tips and inspiration to do the same in 2018.
Who doesn't like the idea of working with brands? You get free stuff, prestige, increased exposure and views, and free stuff! Of course, it's not as easy as just calling up your favorite company and having them send you the gear you want and or make you an affiliate. This great video talks about what it takes to work with brands, the different kinds of relationships, and how to increase your chances.
When you're shooting portraiture, particularly outside without artificial lighting, you'll often need to brighten your subject a bit in post. This can create a few issues, but this helpful video will show you how to obviate those potential problems and create a higher-quality result.
Lipstick can be a great addition that can complement a subject's eyes or really help a colorful portrait pop all the more. If the subject wasn't wearing it already, this helpful video will show you how to convincingly add it after the fact using Photoshop.
Out of all the things you need to know how to work with in Photoshop, layer masks are one of the most fundamental and important. This awesome and quick video will show you ten shortcuts for working with layer masks in Photoshop.
It becomes obvious relatively quickly that gaining traction on Instagram can be at times daunting. You’re pouring heart and soul into your work and posting your best images, but still even then somehow you are not seeing the overall growth as quickly as you would like.
For over a year now, I've been the lead freelance photographer for Stock and Barrel Magazine, a food and beverage publication here in Columbus, Ohio. Often, assignments get thrown my way with not a lot of time to get them done before deadlines hit. That means I get to shoot a lot of places in a very short amount of time. Oh the joys of the print world! In this article, I'm going to share with you how I shoot food on location quickly. No assistants, minimal gear, during business hours, and without pissing off the chef. Let's get started.
When you're first starting out with artificial lighting, it can feel a bit like trying to speak French in Russian. In between the modifiers, the types of light, and their placement, each setup is a puzzle. This helpful video will describe the main types of lights you'll have in a studio setup and how they relate to each other.
Photographers and filmmakers probably spend more time on their computers that behind a camera. We own thousands of dollars in gears, yet some of us waste a considerable amount of time struggling on a sluggish PC. However, for the price of a good lens you could dramatically improve your productivity by speeding up the entire post-shooting phase. Here is a short guide to help you navigate through the current offerings and avoid the marketing traps in order to build the perfect machine based on your budget.
Students often ask me a rhetorical question: “What is it like to be a professional landscape photographer?” Well, it’s fantastic if you’re into the outdoors, natural landscapes, and of course photography. However, that’s not entirely the point of the question. The real question you want to ask though, is “How do you find a sustainable income to support such a career?” Typically, we all have a preconceived idea of what a landscape photographer does for a living. But that idea seems to stem from a time when there weren't that many people in the business.
Getting great light in an event setting whether inside or outside is a tough shoot. You have to understand exposure, people are moving sometimes erratically, ambient light is moving over your subjects randomly, and you still have to create sellable imagery. I photograph several nightclubs in Dallas, TX regularly and the imagery I’m creating is their marketing for new patrons. What I have to show is an inviting and fun environment whether it’s packed or not and where people will want to spend their weekday and weekend nights, and let’s be honest, their hard earned money. This lighting isn’t tough to do, but takes some thought to execute as you move throughout a room or outdoor area.
Unfortunately, it really is a case of "when" rather than "if" you will experience a bad photography or video client. The biggest problem is that once a person or business has your work there really is nothing to stop them from leaving you high and dry. Here's how to keep the upper hand and maximize your chances of always getting paid.
Going pro or full time in photography is often a daunting task. A lot of us are making the jump from another career rather than straight from university. This offers a particular set of challenges. Chances are that you have a mortgage or rent, loans, credit cards, children, cars, bills, a cat and dog, and a host of expenses that you have to keep on top of. The risk is high, but so is the reward.
The concept of a portrait lens has always baffled me. When I first started out in photography, reading the Internet and listening to other photographers would have led me to believe that I needed something around the 85mm or 135mm focal lengths if I wanted to photograph a person. Anything else wouldn’t work. Well, that simply isn’t true, is it? Any lens can be used as a portrait lens. In fact, the moment you photograph the likeness of a person with it, it becomes a portrait lens. So why not experiment using different lenses in your portraiture?
It doesn't matter what kind of photography you do, shooting photo backplates each and every time you go out and take pictures is one of the best habits you can get yourself into. Not only does it save many hours in postproduction, it will also help open up a world of creative possibilities to you as a photographer.
Photoshop is tremendously complex and nuanced, and there are always techniques or entirely new features to be discovered. This helpful video will give you five lesser known tricks to add to your arsenal.
Does the idea of finding clients and networking fill you with dread? I know most of us would much prefer to stay behind the camera, taking pictures all day long, but that's really only part of being a professional. If you lack the confidence or game plan to gain new clients, then these strategies could really make a difference.
I'm not a strong supporter of business cards nowadays. It's not because they don't do any good, but because most people are throwing them in the trash bin without even visiting your website and seeing what you do. Despite of that it's good to have some in your pocket. Here is my solution to using a special type of business cards that your potential clients may not throw away.
Since moving into my new house about a month ago, I've been thinking more and more about creating my own studio setup using as little resources as possible. As much as I'd love to own a huge Profoto Octa in my house, it's just not always possible. So why not build your own lighting rigs using equipment readily available at your nearest hardware store?
It really doesn't matter what kind of photography you do if you get paid for your services I guarantee that at some point you will be faced with price objections from a client. If you haven't already you definitely should arm yourself with a few tactics for when the inevitable happens.
If you've ever used Photoshop's Content Aware Tool, you know that it can either give borderline magical results or hilariously messed up miscues. With this quick trick, however, you can ensure you get helpful results more often.
There are endless instructions and formulas out there you can choose to follow when working towards becoming a photographer. To say that it's overwhelming is an understatement. I know all too well how easy it is to let the discouraging cloud of options cause you so much anxiety that you fail to accomplish anything in a day. Our time, money, and attention spans are limited, but you do not have to let this stop you from following your dreams. I know, there's a lot of tutorials to watch and gear to purchase, but it's what you do every single day that will take you farther than anything. So, here's what I do, and I do it obsessively.
Perhaps one of the biggest rites of passage for a photographer is gaining proficiency with artificial light. It can seem a bit daunting at first, but once you get some basic principles down, it's really not that hard, and you'll greatly expand your photographic capabilities in the process. Dive into this great video to get started.
When it comes to architectural photography, tilt-shift lenses are quite possibly the best option available. The flexibility and amazing image quality make them very popular amongst architectural photographers and even some landscape photographers. Having said that, there are occasions when you may want to push these lenses to their respective limits by shifting right to the edge. Sometimes the building you're shooting may be a little too close and the lens just isn't quite wide enough. In these circumstances getting the most out of your tilt-shift lens really helps. Doing this, however, creates a vignette in the image and due to tilt-shift lenses not having correction profiles, they can be tricky to remove in post.
Looking to add some color to your shadows? There are a few different methods to achieve this, but what if you could do it all in-camera? Well, you can. Jay P. Morgan from The Slanted Lens covers four different ways to add some color into your shadows with gels.
The difference between good and great posing is all in the details. Whether you photograph men, women, or couples together, knowing how to make everyone look their best is 110% your job as a photographer.
In today's somewhat over saturated market of boudoir photography, everyone is looking to shoot something new and unique. It can be difficult to find a new perspective on shooting when so many ways have already been discovered. So how can you get creative and grasp the attention of the viewers without reinventing the wheel?
Sometimes 30 seconds can change your life. Has the following story ever happened to you?
If the idea of creating multi-light portraits makes you feel the least bit intimidated, this tutorial is for you. Music photographer PJ Pantelis delivers a clear and detailed lesson on how to create professional headshots using just two lights and a reflector.
Many boudoir photographers starting out may be green with envy on studio owners with larger square footage. In many cases the ability to move around furniture and props without tripping every step is a welcomed luxury. However, the grass is not always greener on the other side. Having a large studio also means having more issues on controlling light, especially when it is natural light.
Two things converged for me recently: an increase in questions sent to me regarding my commercial photography and the unexpected popularity of my bite-sized Photoshop tutorials. Both occurrences are born from the same inquiry of understanding how certain things are achieved. I used to bother people constantly with questions on how I could attain a certain look in post-processing, or how an image is so sharp, and so on. From time to time, I still do. So, I'm going to do my best to make the answers to the most common questions readily available with this mini series.
A spectacular shot of a bride in her gown can be one of the most enduring images in the spectrum of bridal photos. I’ll state up front that I am not a wedding photographer, but as a fashion photographer specializing in bridal fashion, I’ll wager that I’ve shot more bridal gowns than the average wedding photographer. Along the way I have picked up a few tricks that wedding photographers might find useful when taking a bride’s formal portrait in her gown.
Shooting with flash can seem daunting at times, but it also opens up a whole new world of possibilities to take some truly epic photos that just wouldn't be possible with natural light. As a minor control freak, I was drawn to shooting with flash pretty early on in my career because I wanted to have control of the elements that made up my image. I didn't like the idea having to rely on what the sun was doing to determine whether or not I would be able to create the image that I envisioned. I wanted control so I took it. If you’re on the fence about whether or not you should start shooting with flash, this tutorial is for you.
I call it the 3-in-1 Headshot Method. As a professional photographer it is imperative that you are able to adapt to your surrounds and the needs of your clients. I run into a situation quite a bit where my client doesn't know exactly what they want out of their headshot session so it’s my job to give them multiple options. In many cases my clients are very busy and they may only have a few minutes to get the shots they need so that doesn't give me the time to tear down my set and build a whole new one just for one look. Anytime I find myself in a situation like that I try to use my 3-in-1 headshot method which allows me to shoot three very different looks with just two lights and one grey background. Check out this video where I go through my process step by step.
When looking at retouchers’ portfolios, you can separate the great ones from the rest by looking at their color correction. For example, when skin tones are not uniform, it makes the makeup artist look terrible just as much as the retoucher. There are multiple ways to correct color issues, but let’s see one that’s incredibly fast and easy to use for small localized issues, no matter what your photographic genre of choice is.
Pricing has always been a subject of interest for photographers. Whether you practice high-end commercial photography or you take beautiful family portraits, understanding and determining a just pricing strategy for you and the client is very important.
