As the old adage goes, it’s not the gear, it’s the photographer that takes a good photo. While this is generally true, is there something to be said about $20,000 worth of Broncolor lighting gear? I mean a flash of light is a flash of light, right? Or is it?

Last year at my workshop in the Bahamas, my students challenged me to photograph a hotel room in under five minutes. They then wanted to see how fast I could retouch it, and I've decided to do it again, this time capturing it on camera, to show everyone what is possible with only a few minutes on location, a bit of Photoshop knowledge, and of course a lot of practice in the art of previsualization!

Everything starts from nothing. Thousands dream of being full time photographers, but knowing how to start a business - and how to grow it - are really tricky parts of a complex equation. Emily Soto today celebrates 4 years of full time professional photography. In this exclusive interview, she shares insights on how she has grown her business, as well as the struggles, hardships and rewards she's encountered along the way. If you're curious about what it takes to make it as a successful photographer today, this might just provide the answers you've been looking for.

The human expression is, for me, the most powerful form of communication we have. We all remember the looks our moms and dads gave us when we did something wrong, or the look on the face of the person we love when we proposed. These looks are just a few of the powerful ways we can communicate with no words, and it’s this that is the holy grail in portrait photography, whether it be stills or video.

This week I wanted to share a few of the tools we commercial photographers use to create our tabletop images. Particularly the items used in photographing beverages. There's a lot of trial and error when it comes to this sort of photography, often times we find ourselves using things in ways far from their originally intended purpose. Having said that, there's a lot of things that have become kind-of standard practice in food/beverage photography, some of those items I'll share with you today.

We’ve studied how direction and angle can drastically change the quality of light produced from your umbrella. We have also seen examples about how distance can change the umbrella light falling on your subject.

Now it’s time to look at the big picture. Let’s take a peek at how our umbrella is actually producing light across the whole image, not just the subject that you chose. In Umbrellas 103, we’re going to study fall off, and compare the type of light produced by four different shoot thru and reflective umbrellas.

If you’ve ever wondered why you might use a giant umbrella instead of a small, collapsible model, this article is for you!

As a commercial photographer, I specialize in product, food, and architecture. One of the products we've been shooting a lot of lately is jewelry, specifically jewelry for catalog use. In my opinion, jewelry is one of the hardest things to photograph, and many photographers don't know where to start. Whenever we're tasked with photographing shiny, reflective, spherical objects, our studio sounds like a group of sailors on leave with all the profanity flying around (often times strung together to make complete sentences).

So it goes without saying that there are a ton of different ways to match skin tones across your subject or between images in Photoshop so it's often just a matter of picking the option that is most convenient or intuitive. Despite the wide array of choices, I seldom see people use the selective color adjustment layer for this task. The beauty of selective color is that it allows us to go off the numbers rather than intuition and achieve an accurate result in little time.

One of the most overlooked, yet most used items in a photographer's arsenal, is the grip kit. A grip kit isn't something most photographers set out to buy, build, or assemble, it's generally born from necessity. Over the years we find ourselves on jobs needing certain things that we don't have readily available and we end up improvising to get the job done. Usually we make a mental note of how we can be more prepared in the future, which often times leads to adding small "grip" items to our pack list. When we collect enough of these items, they typically make their way into some sort of crate, bag, or box also known as a grip kit.

Our DSLRs have confused us. We obssess over the wrong things. Sharpness at 400%; bokeh characteristics of lenses produced from what-must-surely-be prancing magical unicorns; high speed burst frame rates that make cameras sound like gatling guns; 4k resolution to shoot better cat videos; 100 auto focus points that still won’t focus on what we need them to; and noise performance at 400,000 ISO. Absolutely none of these will make your photographs better. Shooting film will though, here's why.

During our 2014 Fstoppers Workshops in the Bahamas students had the privilege of watching 10 successful photographers share their top photographic techniques. Commercial and celebrity portrait photographer Michael Grecco taught classes on environmental portraiture and sexy swimwear photography, so of course we thought it would be awesome to tag along as Michael explained some of the tips that make his portraits so unique.

With the brand new Fstoppers website, everyone can now upload a portfolio to a profile for the world to comment and rate your photos. After just a couple of days from launch Jaime Ibarra's photos exploded onto the front page, with a whole series of popular photos and with good reason. His photos are a beautiful combination of emotion, concept and color that you cant help but be stunned.

Posing your subjects can be one of the most challenging tasks you have to face on shoot-day. If the person in front of your camera is not a supermodel who knows all the tricks, chances are you'll have to direct and pose that person (or people) in order to get pleasing images that make them look at their best. If you're in the business of photographing people, you should clear your schedule and watch this 2-hour B&H class as soon as possible.

One of the keys to running a successful photography business is to be constantly innovating and searching for the best ways to serve your clients. A month ago I made the decision to use Pixieset for my client galleries. Here are my Top 10 reasons why I feel it is a good choice for all professional photographers.

SPOILER WARNING. Listening to Vincent Laforet might leave you forever changed, never able to watch film or TV the same way again. The silver lining is he can also change the way you shoot, and engage, with your audience. With that disclaimer out of the way (you can't say I didn't warn you), join me as I talk to Vincent for this exclusive as we venture down the film and motion rabbit hole. How deep we go is really up to you...

Brandon Cawood, from Dalton GA, has taken appreciating first responders to the next level. What began as a personal project to photograph local EMS personnel, soon blew up and went viral. Cawood captures priceless moments in the daily lives of firefighters, police and other public safety personnel. He has a movie poster style and pulls it off in a flawless manner.

A little bit over a week ago, I went to Los Angeles International Airport to make a photo. It was a clear day, and I didn't want to waste it sitting inside. Being an aviation fan myself, as well as an occasional pilot and aerial photographer, watching planes, to me, is hardly the worst way to pass the time. As it turns out, making this photo would lead to one of the craziest weeks of my entire life.

Mike Kelley is an amazing architectural photographer and guest contributor at Fstoppers. Recently, Mike published an article on B&H's Explora blog about the science and magic that went into the featured image above. In his article, Mike takes you behind the scenes in a rare look at the process behind his photographs.

Talk to a photographer long enough and the question of screen calibration will be brought up. Often many will say it's an incredibly important tool in your post production workflow, and often many more disregard it all together. So what is screen calibration? Is it still a viable issue within photography today, or is it becoming more and more obsolete, like sync cables and light meters? I'm here to explain it to you.

When it comes to shaping the light sources photographers use, there are a lot of modifiers available. Each lighting modifier has it's own characteristics which can make it difficult to determine the best light for your project. Karl Taylor has produced one of the best videos I've ever seen showing exactly how the light fall off, contrast, and specularity differs between the parabolic reflectors, beauty dish, and large octabox softbox.

You finally got that Canon 5D Mark III camera you have been desiring and now you are trying to figure out how best to take advantage of all it's great new features. Here are five ways I have customized my camera to best fit my needs while shooting weddings, events and portraits.

So you have a priceless Porsche race car to photograph for an ad campaign and you have to make it look like it's driving really fast, but space is tight and you left your stunt driver at home. So how do you get the shot of this car driving fast while parked? This is exactly the challenge car photographer Frederic Schlosser faced for this project. Watch the video and read below to learn how he executed this shoot perfectly.

It's been a while since we've released an Fstoppers original video, so today we want to take you behind the scenes with Mike Kelley. If you've been following Fstoppers then you know he's been a writer with us for a while and is also one of the most talented architectural photographers in the country. Mike's workflow and style is truly incredible and the amount of hours he spends on creating just one image is - as cheesy as it sounds - a work of art.