It's usually all about that sweet, soft light. Many of us portrait photographers probably would never even consider using a harsh, bare light without something to diffuse it, but Profoto and Pye Jirsa with SLR Lounge show you there is a time and place in this video tutorial that includes three step-by-step scenarios that teach you how to create dramatic photos with a single naked and unmodified strobe.

Getting accurate Autofocus must be one of the most frustrating things an event or wedding photographer deals with on a daily basis. How many times have you been in the right place at the right time, taken a photo at the absolute peak of the action, and then found yourself cursing under your breath when you review the image only to find it wasn't in focus? This used to happen to me a lot at weddings, and I still see many of my assistants struggling with autofocus in extremely low light situations. Luckily there is a very simple solution that works everytime.

Working as a behind-the-scenes or “stills” photographer is an entirely different experience to most usual photography jobs. As photographers we naturally tend to take charge of the creative direction, and are used to getting our own way. Working BTS requires you to work within different dynamics, not least of which involves being surrounded by other creatives, each with their own opinions and ideas. Here are some of the best and worst things you can expect whilst shooting behind-the-scenes.

You may have received a new camera or gear for the holidays, or you took advantage of all the deals in December and upgraded your kit with some new toys. But what about your old gear? Well, if you have decided not to keep it as a backup and have emotionally moved on, you might have decided to try and sell your old camera body or lenses. Now, it is time to maximize your selling price and get the most for your old stuff.

Until recently, HSS and HyperSync were considered gimmicky features available on either expensive PocketWizard or cheap Chinese triggers. With Profoto, Elinchrom, Priolite, RiME LITE, and other brands catching up on these techniques, it is slowly becoming more popular. However, are these sync modes as reliable and useful as the brands try to make us believe they are? Moreover, is one better than the other?

The Syrp Genie caught everyone's attention with its contemporary design and advanced automation features that made it a time-lapse photographer's best tool in the field. Today, photographer Mark Gee shares tips on how to set up and use the Genie while offering a few great suggestions that apply to all methods of landscape photography, from what apps he uses on his phone to help him plan every shot to how to edit for final output. Need to shoot a time-lapse soon? Whether you're experienced or just starting, there's undoubtedly something in here for you.

It is no small thing to know how to pose your clients. In fact I don't feel like it's unreasonable to say that it is the hallmark of a competent, professional photographer. Especially when dealing with couples. Most client take comfort in being directed. It helps remove doubt and awkwardness while yielding a far more professional end product. For this reason, posing can be just as important to your final images as knowing what camera settings to use. Besides, it's always more fun for everyone when you can keep the atmosphere carefree, through confident direction and fluid action.

Demi Lovato is finally at a place in her life where she is comfortable with the skin she is in, and Vanity Fair photographer Patrick Ecclesine was there to capture this very personal and very public experience.

When people first get into wedding photography, one of the main pieces of advice they will hear over and over is, “You can’t reshoot a wedding." This instantly leads to photographers asking, “How do I protect my images?" Image backup and cataloging is sort of like baking a cake. Every photographer is going to have a different recipe to how they do things. Over the years my process has evolved into what it is today. This process came about in part from learning by fire, and another part came from learning from others. If you don't want to use my entire process, I at least hope part of it can become a helpful addition to your workflow.

Everyone loves Ikea. Don't try to fight it; you know you do! They have everything you could possibly need for your home and also those Swedish Meatballs. But have you ever thought of all the things you can buy to create DIY softboxes and beauty dishes? Check out this video for six tips to help save money (and give you a valid excuse to shop at Ikea).

Photographers love to critique. Or is it criticize? Or comment? Complain? Postulate? Pontificate? We seem to witness quite the gamut of behavior in response to one simple request: "CC, please."

Posing is one of those things that people constantly struggle with when getting into photography. Poses that feel comfortable in real life don’t always look good on camera. Check out these four videos from Lexia Frank to help give you a solid base on how to pose your clients in the most flattering way.

The number one questions I receive when talking about Instagram is "How do I build a huge following like you?" and I usually laugh and reply "I honestly have no idea." Though this is true in some sense, there must something attracting these people to follow me by the masses. Whether that be by liking, commenting or even reaching out to collaborate it's still a bit of a mystery to me. Beginning today I am going to break down the various ways to use Instagram for business but first I want to give you all 3 comprehensive steps to building a huge following.

In the final part of the Dramatic Beauty Portrait Tutorial, we will look at how I do my Black and White conversion. This image is a dramatic image so it calls for a punchy and high-contrast black and white conversion. In this tutorial, I will show you how I stack blending modes and adjustment layers to get my image exactly where I want it. You can follow these steps in your own images or use the techniques and customize them for your own use. In the video you will also see how to use layer masks to create targeted adjustments for your high-contrast black and white portraits.

RAID is often times one of the most misunderstood topics that photographers don’t take advantage of. So often I hear horror stories of photographers losing images or irreplaceable data from crashed hard drives. I’ve made a video explaining a few popular RAID options and a strategy to ensure your files never get lost.

In Part 1 of our Dramatic Beauty Portrait Tutorial, we looked at the lighting setup, gear breakdown, and shooting of our dramatic beauty shoot. In Part 2 of the tutorial we will now look at two different ways of exporting and preparing your image for retouching. The first method involves creating versions in Lightroom and exporting directly to Photoshop. The other method utilizes Adobe Camera Raw and the ability to make variations within Photoshop. I will also discuss the overall goal of our pre-edit stage.

Social currency is an exceedingly important metric when it comes to promoting your brand. Your likes, followers, pins, and posts all say a lot about your success, and the more engagement on your social platforms, the more likely you are to pull in clients. But how do you maximize engagement and get the most people to see your content? While there is no perfect answer, there are a few things you can do to optimize your social media strategy.

Many new photographers hold a lot of excitement and fear inside of them waiting to be unleashed the moment they receive a call to do their first big photoshoot or ad campaign. For talented automotive photographer John Zhang, this was no different when he received a call from one of Land Rover USA's ad agencies recently. He has been nice enough to share his entire experience from the first client call to executing the shoot itself. There is a lot to learn from Zhang and his photoshoot, read on below!

The creation of a successful fashion image is often a team effort. Aside from the model and the photographer, the contributions of a talented creative team can elevate your fashion photography from good to great. In this article, we will review the key members of a creative team, and how you can cultivate a reliable crew.

High-speed sync has been around for quite some time now, and has mostly been limited to speedlights. With Profoto’s recent adoption of the technology into its B1 and B2 Series lighting systems, they are signaling a change that has the potential to bring some much needed relief to the strobist community. This signal hopefully means the beginning of the end of flash sync limitations with DSLR cameras.

PRO.edu has released its newest tutorial, "The Complete Guide to Product Photography and Retouching." This in-depth tutorial features over 20 hours of content on shooting and retouching, taught by Tony Roslund. The tutorial is currently available and being sold with a $25-off early-bird discount, this week only. Use the promo code 25OFF to recieve the discount at checkout. RGG brings us a curriculum based approach to teaching photography with 55 Pre-production, 11 Photo Shoot, and 11 Retouching tutorial videos.

Many of you know about my headshot work, but one of the other major areas of my business is photography for hotels, also known as hospitality photography. Hospitality photography often requires a jack-of-all-trades. I frequently shoot food, cocktails, headshots, mock weddings, and work with models for lifestyle shots. Then add to all that the architectural elements and details of the interior and exterior of the property and you have a shoot that requires quite a bit of different types of gear. When you add it all up, sometimes I’m flying a few hundred pounds worth of gear with me. As I was traveling recently, I thought it was a good time to write up an article about flying and traveling with your gear, and the best way you can minimize the cost of moving it all.

When working with models, photographers often expect someone with perfect skin and a great physique. In reality, this is not always the case. Some models have no idea how to get ready for a shoot, and that can be really annoying -- especially in post production, as it might add a lot of retouching time!

One of those most important parts of any portrait sessions is what happens after the shoot is over. In the last part of this series I want to talk a bit about the end of your photo session, and how you can ensure you have a happy client that will not only come back for more but will tell their friends how awesome the experience was. Almost every day I get a call from someone asking me to advertise on Google. I simply reply “no thank you” as I don’t feel that Google can compete with word of mouth. As I have mentioned in first part of this series, word of mouth is one of the most powerful advertising weapons you have, with the ability to grow your business exponentially. This will be a bit different for everyone, but I think you can take this and apply it to any type of photography session you do.