It's easy to think that if you want to put together a great portrait shoot you need to book an expensive location and have a room full of lights, but sometimes simplicity can be more rewarding.

You might remember Coco Rocha from her past ELLE controversy that we recently posted. She's definitely one of the industry's top models. This time, we take a look at the making of a cover for Target Style. How many shots does it take to get 'the' cover shot when you have a supermodel as your subject? Take a look and find out.

As a kid, photographer Ilya Nodia absolutely loved the Russian TV show “Titans Wrestling.” It was a local TV channel that bought records of American wrestling and translated it. He fell in love while watching characters such as Hulk Hogan, Bill Goldberg, Sting, Kevin Nash, Diamond Dallas Paige and made his parents crazy while he collected merchandise and themed wrestling toys.

This shoot combines two things that I really love as a photographer: motorsports and incredible shoot locations. This comprehensive behind the scenes video captured by Ron Risman really gives you a great idea of how photographer Gregor Halenda put the campaign together. The resulting images were crisp and clean, showing off the bikes and locale.

Perfect travel or street photography is a delicate concoction of the right place and the right time mixed with a superb eye for the extraordinary. William J Palank is one of those individuals who managed to brew that concoction with a supernatural elegance. While traversing the globe, his weapon of choice these days is the Leica M9, a digital rangefinder that produces an uncannily beautiful image. To help us celebrate Mirrorless Month, Palank describes what about the Lecia M9 allows him to shoot at his best.

For those of you may not know, we recently created a 20 hour photography tutorial with the incredible Joey Wright on all things swimsuit photography and retouching. We've been posting a weekly behind the scenes series of the creation of this tutorial. This is Episode 4.

New York City-based portrait photographer Drew Gurian primarily focuses on the intersection of photography and music culture. But most recently he had the opportunity to team up with Mic.com to photograph President Barack Obama during his speech on the Iran deal at American University, and during a video interview in the White House library. This brief behind-the-scenes video gives you a really great sense for what it must me like to be privileged enough to get this kind of access.

This is one of those phone calls you always hope to receive from a photo editor, but you can never envision happening. Well, it finally happened to me - "One of the biggest pop bands in the world right now needs to be photographed for the cover of a music magazine, Alternative Press, and you have to fly from New York City to Amsterdam to do it." This is the story of my adventure and how I made my photoshoot happen.

Since I fell in love with portraiture I've daydreamed about traveling the world to take pictures of people. It's not a unique dream and it's not an overly farfetched dream, but it isn't a job that often comes up. One of the ways in which artists get commissioned to do something along those lines, however, is the Lavazza Calendar. It has seen the likes of Mark Seliger, Annie Leibovitz, and Steve McCurry behind the camera for them in recent years and this year, Joey L got the nod.

Wistia is a video player (think Youtube and Vimeo) for businesses who want a high quality player but don't necessarily want the social features you get with the mainstream platforms. In addition to being a quirky and fun culture and offering a sweet product, the Wistia team also provides tutorials and tips on making your own great company videos. This one offers some great info on choosing a microphone.

Most of us use it every single day for one reason or another. Whether it’s searching for inspiring images or it's a part of our pursuit for the best priced and most highly reviewed camera equipment, Google has changed the way we access information and will shape the future of education by streamlining the search for data - but where is all of this data kept?

Polaroid is a brand many have forgotten, a true classic of yesteryear, but today they seem to continue to push out new and innovative products that can be used by any type of photographer. Last week I reviewed the Polaroid Snap Touch and today, I am checking out the latest BrightSaber. A powerful yet portable light in a form factor many find appealing to those on the go or wanting to simplify their gear.

Developing an idea for a memorable photoshoot is not an easy task. It involves concentration, creativity, discipline, managing skills, and much more depending on the type of photoshoot. Often, we start with a barely visible image in our head. But having a strong sense what we want, will help us develop it into a final, achievable visual. An inspiration is a crucial part of this algorithm. Everything can serve as an inspiration: from a dress to a hair color you saw on someone; from music to a movie you watched last night; from a color at the shop counter to a tree in your backyard. When you have something realistic to build your theme upon, things get easy. But what do you do when you have no idea where to shoot it? Your mobile phone can be your savior here.

The past few years, Venus Optics has been making great strides in affordable, niche lenses. In this video, photographer Markus Hofstätter shares his experience with the Laowa 25mm f/2.8 2.5-5X Ultra Macro lens.

Have you ever wondered what it takes to film detail shots of a product? If you haven't ever tried it, you may not fully appreciate all of the effort that goes into every second of this footage. Luckily, we get an insider's look at what it really takes.

Whether you’re a fan of social media or not, it’s definitely here to stay and constantly evolving at lightning speed. It’s completely changed the fabric of how we (photographers) do business: from publicizing images to marketing tactics and communication, our daily life is inundated with a constant barrage of notifications and a conditioned head-down-to-phone routine. Unfortunately, if you aren't using social media to its fullest, then you may be left behind.

Apple's latest iPad Pro ads tout what you're able to do with the new tablet as it gets closer and closer to offering the full capabilities of your computer, camera, and editing suite. Today, however, Apple shared a look into how it made those ads with the iPad itself (from the shoot to the edit) as the iPad Pro became both subject and filmmaker.

Go behind the scenes with one of the worlds top high-end retouchers, Pratik Naik, in this two part video as he walks us through his process of working with a model shot by David Geffin. Exploring the fine line between retoucher and photographer you can see his passion for what he does and the understanding it takes to capture the photographers vision perfectly.

Photographing interesting people will forever be a love of mine. But photographing a person who is unambiguously an expert at his craft while he works was all kinds of fascinating.

Remember watching the trailer for "Fast and Furious 7" and chuckling to yourself about how unrealistic, improbable, and over-the-top it was to be air-dropping sports cars from a cargo aircraft thousands of feet above the ground? Me too. Just 24 hours after the release of the trailer, the filmmakers put out this featurette to prove us wrong.

As the end of the year looms, we begin to look back and reflect on the previous year and think about aspirations for 2014. What will make this coming year successful for you? Getting paid to live and work as a photographer? Producing creative, fulfilling work? Being published? Teaching and helping other photographers? One photographer I've worked with this year did all of these and in this interview, she shares her insights on what success is for her - and importantly, what this could mean for you and your career in 2014.

For the opening of the new Tate Britain art gallery, Miles Aldridge set out to reimagine the painting 'Merry-Go-Round' by Mark Gertler. The painting was originally created in 1916 while photography was still pretty much in infancy and hardly considered an artistic medium by many. Aldridge's approach was to take elements of the painting and create a series of photographs that hold the true form of the original while still delivering something definitively Miles Aldridge.

Wired's Design FX has given us a great behind the scenes video of everything that was involved in the updated Helicarrier crash scene for Captain America: The Winter Soldier. The sheer scale of the project is astounding as FXGuide.com's Mike Seymour and ILM's Digital Models Supervisor Bruce Holcomb take us through the design of the crash and its scale to the actors on the green screen.