Lifestyle Photography

Lifestyle photography is about creating images that feel real — even when they're carefully constructed. It's one of the most in-demand styles in commercial and brand photography today, requiring photographers who can direct without making things look directed. This section covers the approach, lighting, and client skills that define strong lifestyle work.

Aaron Eveland's Hawaiian Sunsets - Based on 'The Endless Summer' - Will Have You Booking an Immediate Flight to Hawaii

Aaron Eveland, the videographer of the wedding duo in Hawaii known as Makai Creative, set out to recreate the classic look of The Endless Summer movie poster – gigantic sunsets behind surfers on the beach – and that he did with the help of a Canon 800mm f/5.6 lens, a 2x Extender, and a lot of trial and error. It’s all worth it as you can see in his short film, Sunchasers.

Dave Black and Erik Valind Share 10 Secrets of Professional Photographers

In the latest episode of The Grid, freelance sports photographer Dave Black and freelance lifestyle and environmental portraiture photographer Erik Valind (who will be an instructor at the upcoming Fstoppers Workshops in the Bahamas) share their views on 10 of the big, often intimidating questions facing rising photographers in the industry. Throughout the episode, Black and Valind share valuable advice for any photographer hoping to enter the fields. While the two photographers come from vastly different backgrounds and work in different areas in the photography industry, their discussion reveals both similarities between varying fields within the overarching photography industry, as well as the differences in approaches that can equally lead to success.

What Your Mom Never Taught You About Natural Light

When taking portraits with natural light, often times, there is one key aspect that is overlooked. This facet of naturally lit photos is far more important than things like shooting at a specific time of day. Before diving into what makes a naturally lit photo a spectacular one, it is important to know and understand the difference between artificial lighting and using natural light.

How to Live the Simple Life and Realize Your Dreams

Who hasn’t contemplated the idea of living a simpler life? I know that I certainly have, pondering from time to time what my life would look with smaller bills and rent. What would my art be like if I could downsize just a bit? Could I ever dare? People everywhere are beginning to realize that they have become slaves to their own lifestyles. The need to be better and bigger than the next guy has taken over our lives, and had compromised our ability to live an authentic life. 

Preparing and Packing A Portable Studio Efficiently

When people walk through my living room studio, they are puzzled that I do not own or rent a permanent studio space. What many do not know is that when I’m contracted for a commercial assignment, about 80% of the time I must travel to a location or shot at the client’s home base. And, in many cases that requires transporting several 9 foot seamless backdrops and a whole lot of equipment. I don’t have a giant bus to haul all of my studio gear, so it’s been a trying experience to find the right tools to efficiently pack and tote my mobile studio.

WPPI: The Best Annual Conference Experience for Photographers

While people around the world prepare for the holidays, photographers have something else on their mind. For all of us it's that time of year to buy your conference pass, make your hotel reservations, plan shoots with friends and highlight the classes you want to attend at the annual WPPI Photo Conference in Las Vegas from February 26th thru March 5th. 

Shooting the Ultimate Photograph for Jeep with Some of Instagram's Great Photographers

It's been an absolute pleasure seeing friends and colleagues getting chosen for social media campaigns and commercial photography jobs all around the world as a result of sharing their talents via Instagram. With mobile media teams popping up around the country bidding for projects with companies like GE, NatGeo Wild and beyond, it's amazing to see their work featured across the web and in print media. My pals Scott Borrero and Ravi Vora have teamed up with Jeep to create this awesome behind-the-scenes video about a trip out to Jackson Hole, Wyoming to shoot for their new Grand Cherokee. The results are just captivating.

7 Tips Your Camera Manual Never Told You About Portrait Photography

Many people will avoid picking up a camera because they think they don’t have an eye for photography. Contrary to popular belief, it doesn’t take talent to capture a solid portrait. It takes skill and the motivation necessary to master those skills. Portrait photography can be dealt with as an equation; with just a set of rules and guidelines, it’s possible to take jaw dropping, natural light portraits tomorrow. Here are seven steps to master portraits using natural light only.

You Miss 100% Of The Photos You Don't Take - Even Von Wong Doubts Himself

I have been a fan and a friend of Benjamin Von Wong for years. I have seen him turn tech employees into athletic gods and seen him schmooze with the police while on a 13 hour photoshoot deep in a foggy forest. In my eyes, the genius that is buried in Von Wong's creative mind can do anything, and he always knows it. Well, little did I know, the man who once chained a model to a shipwreck to get the perfect shot, often doubts himself, much like all of us. 

Your Website Weaknesses And How To Improve Them

I’ll never forget the email; I was on a plane somewhere over the Florida coast, on my way to the Bahamas for the Fstoppers Workshops 2014. Just before I left the States, I had signed on with the artist consulting firm Wonderful Machine. The first step in preparation for a press release was to tear my website apart. The critique was tough and they slashed it hard… here I am in one of the most beautiful places in the world, feeling a truck load of anxiety. For years, I had thought I had a clean and straight to the point website, but it turns out I needed to strip it down even more.

The Ultimate Guide for Shooting at Wide Apertures

Taking portraits at wide apertures and consistently nailing focus is is not an easy task. In fact, it’s a skill that must be practiced in order to master it. However, an aspect not often discussed in regards to capturing sharp images has nothing to do with the lens used or the f-stop. Here is the ultimate guide to capturing tack sharp images at wide apertures. 

Replacing Your Wedding Photographer with a GoPro and a Bottle of Fireball Whiskey

Having had a small wedding myself, one in which I invited 72 of my closest friends and family and 72 people arrived ready to celebrate the biggest day of my life together. Three years since that magnificent day but not one regret in the small nature of the day, it was the photos and memories that I hold most dear to me to this day. This is one memory though I would love to have recreated with my GoPro.

A Note to Aspiring Models

People often think that modeling is just about looks. This misconception turns a beautiful person into just a body with no skills. Modeling is not about having the perfect "looks." The key to successfully modeling is the mindset. With just one thought, a photographer can take his or her models to the next level.

Building a Fashion/Editorial Photography Business: Podcast with Clay Cook

Next up on our Tog Tools Jess and Stephen interview our very own Clay Cook on how he got his start in photography and how he's built an incredible fashion/ editorial photography business. Having first seen Clay's work right here on Fstoppers I was astonished by his clean, sharp style using seemingly basic lighting setups. 

The Photographer's Manifesto

I have seen absolutely beautiful things happen in the photo industry. I've seen strangers become best friends, I've seen grand ideas being brought to life, and I've seen photographers grow from beginners to mentors. I've seen so many things that make me proud to be a part of such an amazing community. The sad news is that I've also seen the uglier side of it. I've seen jealousy turn into bad-mouthing, I've seen photographers knowingly leave out key techniques from classes or talks, and I've seen new photographers become discouraged and disheartened by the cold shoulders of the more popular photographers in the industry.

Photographers Document Epic Engagement After Meeting on Instagram

If you're on Instagram and have been immersed in the community they have built, you have most likely come across Bethany Olsen and Cory Staudacher feeds by now. Both photographers from Seattle met through mutual friends via the social network and eventual became an instant hit while sharing incredible photos across the Pacific Northwest gaining over 500,000 followers combined. 

Dispatch From The Road Part II: On Taking Leaps Of Faith

If you’ve been following along, you may remember that back in July, I packed up my apartment, loaded up my car, and set off on a month-long cross country tour of the southern United States with my girlfriend Holly and my dog, Olive. Along the way we met and hung out with some incredible people, had the opportunity to take great photos, ate at some great local places and most importantly, got to experience first hand the freedom of the open road. 

Behind the Scenes with Simeon Quarrie in a One of a Kind Period Drama Shoot

Incredible behind-the-scenes photoshoot with the one and only Simeon Quarrie as he takes us through his process and passion for a shoot involving over $100,000 in gear and a couple willing to gamble on his vision. With a shoot of this magnitude challenges are abundant including finding just the right couple that is open to a shoot of this magnitude and style. 

How (Not) To Be Successful In Any Market

Let’s face it. From the first moment we decide to pick up a camera, call ourselves a photographer, and try to make some money at what we do, we are constantly trying to find ways to stand out from the billion or so other photographers in our our who are trying to do that exact same thing.

Douglas Kirkland on Photographing a Seductive Series of Marilyn Monroe in 1961

Legendary photographer Douglas Kirkland has worked with some of the most influencial celebrities in the world since 1961. Starting his career at the age of twenty-four, he was hired that same year by Look Magazine to photograph Marilyn Monroe for their 25th anniversary issue. His process and gear were simple but what he talks about to capture perfect seductive moments with Marilyn is brilliant.

Essential Night Landscape Photography Tips from Chris Burkard

Before I began writing for Fstoppers, I spent 18 months working for the photo sharing company SmugMug. While working at SmugMug had many perks, I don't think I enjoyed any of them more than being sent to Norway to assist in the making of the film, Arctic Surf. I was hand picked to tag along with the talented videographer Anton Lorimer as we detailed Chris Burkard's work of photographing surfers in the cold and rugged Arctic Circle. It was an incredible experience, in one of the most beautiful locations that I had ever visited. I even put together a Behind-The-Scenes photo journal of the trip. 

The Five Stages of Development (Almost) Every Photographer Goes Through

It’s August. And if you’re anywhere in the Northern Hemisphere, you’re warm - hot even. So why not sit back and relive the good old days, back when our cameras were new, the exposure triangle was confusing, and the idea that photography could be something that could to take us to the ends of the earth and make us a lot of money in the process was still a far off dream. 

Shooting Natural Light Portraits and the Art of Improv Pt 2

In addition to lifestyle, I have an affinity for shooting natural light portraits/beauty/headshots - whatever you want to call them. It's not something I shoot often, but when I do, I'm reminded of how much I love it. In fact, you may recall a few months ago, I wrote an article detailing my ideal natural light setup for the black and white portrait / headshot photos that I occasionally shoot. In the article,

Ingenious Father of Three Uses Daughters to Create Digital Masterpieces

This photographer not only creates situations that are unique and comical -- but sends you to a surreal universe in just a glance. John Wilhelm lives in Switzerland with the subjects of many of his works --his girlfriend and three daughters, he's also an IT director in the university there. His hobby is art. Aside from being technically perfect, his eccentric portraits each tell a story which will have you dumbfounded, but pining for more.

Tips For A Successful Road Trip While Balancing Family And Photography

Lars Schneider, an adventure and landscape photographer from Germany, spent two months on the road with his family traveling across the Southwestern US. This video documents his trip, but I also interviewed Lars about the challenges and rewards of running a photography business on the road, while at the same time taking care of a family.

Undone Glamour: The Photography of Neave Bozorgi (NSFW)

Photographer Neave Bozorgi’s work captures the seemingly effortless beauty of his subjects, evoking a sense of undone glamour and sun-soaked easiness synonymous with the urban west coast. I talked with Bozorgi about the evolution of his work since his start in 2011, and where he’s headed next.

Sealing The Deal - Booking More Senior Inquires

Like most photographers, you have probably had in influx of senior calls recently. Schools will be back in session in less than a month, parents are trying to squeeze in appointments before their kids get busy with their final year of high school. What are you doing to turn your calls into appointments?

17 Simple Tips To Help You Better Control And Master Natural Light

Most of us love natural light and feel comfortable shooting with it – but how well do you really know how to utilize it effectively and to control it with precision? I just spent the day with Erik Valind, a New York City-based lifestyle photographer in his 'Controling Natural Light' workshop. Here are 17 simple ways to help get great results from better understanding and utliizing natural light.

The Fastest and Easiest Way to Learn Adobe Lightroom

Back in 2004 I was given the Nikon D100 digital camera for Christmas and I started making money with the camera within a few months. I fell into wedding photography and within 2 years I was making almost 100% of my income shooting them. In the last 10 years I never learned how to process a RAW file (effectively) or use Lightroom until last week. 

"7 Days of Garbage" A Shocking Series By Gregg Segal

It is no surprise, we have a trash problem in America. The U.S. Environmental Protection Agency found that the average American produces more than 4 lbs of trash per day, which has doubled since the 1960's. Gregg Segal decided to tackle this problem, by photographing a series of people lying in their own trash in efforts to show the waste in our daily lives.

Chris Crisman Shoots The Perfectly Powerful Peanut Campaign

His client list reads like a who's-who in iconic businesses: Pearl Vision, American Standard, Shell Oil, Virgin Galactic, AOL, Wells Fargo, Salesforce, Red Bull, Minute Maid, Costco, and Allstate. He has even photographed celebrities like Kevin Spacey, Richard Branson, and Al Gore. No doubt you've seen the remarkable work of Chris Crisman in the past, but photographers want to know how does he do it? What does his studio look like? What equipment does he use?

Back Lighting: Shooting and Editing

Lighting is key. It has an influence on just about everything we do when making an image. Light will affect what time of day we shoot, where we place our subject, our shutter speed, our aperture, how we edit the images, blah blah blah. You get the idea, right? Understanding and controlling light is crucial to the success of your work.

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos? 

How To Create And Cultivate Mood In Your Photographs

If you’re like me, you believe that within every photo there are a multitude of layers that exist. Whether it’s the eyes of our model, the body language of the engaged couple, or the overwhelming joy and love we see expressed in the smile of a groom seeing his bride for the first time, each photo we take, each photo we see,

Communication: A Vital Detail Often Ignored

Buying expensive gear and mastering lighting and technique play an important role in photography but ultimately, these things are secondary in achieving a solid portrait when facial expressions are factored in. No matter the genre of photography, whether it's fashion, weddings or family portraits, connecting to the subject is far more important than any other detail in shooting portraits. When portraying a personality or specific mood, there is a necessity to connect and extract emotions and moods.

Technically Perfect = Technically Boring. Five Rules You Should Always Sometimes Break

A few weeks ago, I was chatting with a new friend via Facebook and he asked me to describe my most creative period of time and, if I could talk about what led to those circumstances. “Easy,” I said. “That moment is now - it’s right this minute.” I went on to describe how I’ve never been happier nor more focused on what I’m doing, how my work is being well-received, etc. But, later, when I thought about it, I realized that I was wrong (sort of).

Five Reasons Why You Should Work For Free (Sometimes)

A number of years ago, I read on a photography/marketing blog that there are reasons why we, as photographers, should think about working for free. As I was just then beginning my journey with my brand-new DSLR, I took the information with a grain of salt and imagined a day where getting paid to do what I love wasn’t some far-off pipe dream,

A Guide To Working With Male Models

It was something I’d been thinking about for a while. Casually admiring others and how they went about it so naturally. Watching from afar, admiring the differences between them and me and wondering if there every was going to be a day when I was comfortable enough to do it myself. The more I watched, the more interested I became. Soon, I began visiting websites, looking at the photos and day dreaming what it would be like when I had the nerve to do it myself.

Anti-Strobism: How I Learned to Give Up My Strobes and Fall In Love With Natural Light

In photography - and in anything else, really - it seems as though when we first discover something new, whether it be a new camera, a new technique, and/or a new system of doing things, it’s fairly natural I think to want to use it all the time. When I first “discovered” photography, I immediately gravitated toward those photographers like Emily Soto, Zach Arias, Joey L, and Syl Arena.

How To Shoot In A Big City And Not Get Hassled By The Man

One of the most trying experiences I've had since becoming a photographer has been coming to terms with the fact that there are places in our county where, quite simply, we are not allowed to take photos. Now, I’m not talking about setting up hundred-person movie sets complete with production vans and craft services tables, nor do I mean shooting on private property, sacred land, and/or Area 51-type secret military bases...

Looking Back At Our Photographic Inspirations - Part One

When each of us picks up our camera, whether it be for the first time or the ten-thousandth time, our finished work is a product of everything which has inspired us. Everything we've seen, everything we've done, everything we've learned and grown from can be seen in our work in at least some small part. That's why, I believe, it's important to not only look back at our work on a regular basis with an eye critical to how technically proficient we've become, but to look back at our work from an influence-based standpoint to see how much of ourselves we can find into our work.

Tethering And Tape - The Importance Of Investing In Prevention

I always tether. Whether it's for a client or fashion editorial, the CamRanger has played a very important role in capturing rock solid images. But, before the wonderful technology of wireless tethering came into the picture, I always tethered to a workstation. However, that came with the annoyance of a long tether cable dangling off your camera. I always felt the sense of being trapped or held back from moving freely, I was always concerned and it was always a distraction.

When The Social Media Game Changes, Change Your Social Media Game

About four years ago - or about a month or so after I picked up a camera and decided I was a photographer - I thought it would be in my best interest to start up a Facebook Fan Page (as they were called back then). I assumed that because a few friends were liking the random collection of photos that I was posting to my personal Facebook page, strangers - and eventually clients - would find my Fan Page, like it, and then money and fame would come rolling in.

Behind The Scenes of "Home," How Filmmakers Created A Story In A Foreign Country

What happens when two filmmakers get together, fill a suitcase with camera gear and hop on a plane? In the case of Preston Kanak and Brent Foster, a great work of digital cinema. With only a rough idea of what they wanted, much was left to chance as these two spent 8 days in Havana, Cuba. Read on for the final film and some insight from the creators.

The Most Motivational Thing I've Ever Heard

Although it would seem like common sense, proper motivation is key toward not only getting things done, but getting things done well. This is true in any creative field and this is especially true, it seems, in the over-saturated everybody-with-a-camera-is-a-photographer world we live in.

A Quick Tip to Elevate Your Wide-Angle Photography Skills

Here is a short, beginner level, video featuring 30+ year veteran, commercial photographer Bryan Peterson at work. It does have a couple of jarring advertisment cuts but AdoramaTV needs to make a buck too and heck, they are providing you with free education.