One of the first things I heard when I sat down at a large white table with Light CTO and Co-Founder Dr. Rajiv Laroia and VP of Marketing Bradley Lautenbach was that, when it comes to lenses, plastic is better than glass. Scratching my head for a bit, while searching for some logic, but keeping an open mind (I did ask for a meeting with the guy who decided to put 16 lenses in a small box and call it the future of photography), the meeting proceeded to somewhat blow my mind… if it’s all true.
Our friends at B&H have put together a tremendous list of instant savings in celebration of PhotoPlus Expo! Even if you couldn't attend this year, there are still great offers to be had from home. Many of our favorite pieces of gear and software are included in the promotion.
This week, Instagram released a new app called Boomerang in efforts to grow its need for world domination in the mobile market. This time, they took aim at popular GIF-like apps such as Phhhoto and Apple's New Live Photos. I am a huge fan of Instagram and it has helped me grow my love for photography into something far greater than I ever thought possible, but I have no idea why they keep creating exact copies of already existing apps. Are they trying to simply steal market share? Or, are their hopes to do what Twitter and Periscope did to Meerkat by creating something far better on a larger scale?
The master of the headshot, Peter Hurley, has collaborated with Westcott to create a complete lighting solution for headshot photographers. Meant to be easy to set up, portable, and flexible, the kit looks to be a great option for anyone looking for an all-inclusive option for fashion, beauty, and commercial photography.
We all know that Western Digital is one of the ring leaders in the consumer storage industry, and buying out SanDisk has now made them a competitor in the solid state drive market. SSDs are used in everyday technology such as laptops, smartphones, and cloud computing. If you are a creative professional, you most likely own or have owned a WD hard drive. Today, they have announced that they will be acquiring all of the outstanding shares of SanDisk for a combination of cash and stock. Yesterday, SanDisk shares went as high as $78.48 but were well below the offer price of $86.50 in cash and stock.
Recently the New York Times revealed a staggering truth about modern photojournalism that has the field's ethics under scrutiny. It appears the acts of staging and manipulating images have become prevalent, which puts the field as a whole in question. Photojournalism is about capturing the truth and journalist often work under a strict code that incudes observation only. But the nature of competition has brought a staggering number of photojournalist to bend if not break this code by presenting images that they themselves setup under the guise journalism.
Fujifilm X-Series owners will be happy to hear that today, the corporation has announced a new prime lens and teleconverter for their highly-regarded system. By adding another 35mm (53mm full-frame equivalent) prime and 1.4x teleconverter, Fujifilm continues to enrich their ever-burgeoning lineup. As an added bonus, those who are attending the Photoplus Expo in New York can play with the new equipment for a day at no extra charge.
A brand new full-frame mirrorless camera has just entered into the game, and it comes from the German-based luxury camera brand Leica. The Leica SL (Typ 601) is a 24-megapixel camera that packs a number of interesting features within its eye-catching design such as 4.4MP EVF with 60fps refresh, 11 frames per second burst capture, internal 4K video, and touchscreen controls, so let’s take a closer look.
I find myself saying this a lot these days, but that's not a typo. In fact, the listed ISO range for the new KONO! Donau film is actually ISO 3-6. With such a low sensitivity, photographers can capture longer exposures in daylight. The film's extremely blue tones serve as a reminder that it's still in the experimental range, but there's an entirely new limit to what you could do with a hand-rolled ISO 3-6 film.
With a slightly more enterprise-solution twist, Amazon has announced a new 50-terabyte "Snowball" drive that ships itself to your address, gives you ten days to load it with as much data as you can, and then gets picked up by UPS to transfer the data back to Amazon Web Services (AWS) cloud storage — all for $200 per job. The process works in reverse, too; so, you can import or export a job between any AWS product more quickly and at less cost than alternatives.