Latest News

Stay up-to-date with the latest news within the photography industry. Here we feature new photography gear announcements, creative conferences, and other interesting headlines related to the world of photography and filmmaking.

Buy the Best on Black Friday: We Found an Epic Offer From Profoto

The Black Friday buzz is in full swing, and if you’re in the market for premium photography gear, Profoto has just dropped an unmissable offer. Known for their professional-grade lighting equipment, Profoto’s B10X and B10X Plus strobes are now bundled with exciting freebies. Could this deal be worth your hard-earned cash?

Sigma Announces Prices and Availability for Four New APS-C Primes for Canon RF Mount

Sigma has officially announced the pricing and availability of four APS-C format DC DN prime lenses for Canon's RF mount system. The lenses, part of Sigma’s Contemporary line, include the 16mm f/1.4, 23mm f/1.4, 30mm f/1.4, and 56mm f/1.4, and are designed for photographers and videographers seeking compact, high-performance lenses. These additions expand Sigma’s APS-C lens offerings to six for the RF mount.

Fujifilm Announces Development of GFX ETERNA: Its First Medium Format Filmmaking Camera

Fujifilm has unveiled the development of its first medium format filmmaking camera, the GFX ETERNA, which is scheduled for release in 2025. Featuring a medium format 102 MP sensor and advanced processing technology, the GFX ETERNA is designed to deliver high-quality, true-to-life visuals for filmmakers working in feature films, television, documentaries, and web streaming content.

Sony Launches a1 II: A Second-Generation Flagship Full Frame Camera

Sony Electronics has officially unveiled the a1 II, a follow-up to its 2021 flagship a1. Combining high resolution, speed, and advanced AI-powered features, the a1 II aims to serve professionals in fields like photojournalism, wildlife, sports, and commercial photography.

KEKS Announces New Leica Rapid Advance

Several days ago, KEKS—a company you most likely know from their line of hot-shoe mounted light meters—announced their release of the new KEKS Rapid-Winder for classic Leica bodies. Designed to fit the M1, M2, M3, and classic MP, this accessory is a recreation of the original Leicavit MP and is designed around the same internal structure and materials.

Hasselblad Expands XCD Portable Lens Series With XCD 3.4/75P

Hasselblad has unveiled the XCD 3.4/75P, a new addition to its XCD Portable (P) lens series, designed for versatility in portrait, street, and still-life photography. This lens introduces a standard focal length to the XCD P lineup, providing a 59mm equivalent focal length on full frame, while maintaining portability and high optical quality.

Canon’s New Patent Hints at a Game-Changing Lens for Professionals

Canon has set its sights on a lens many photographers have only dreamed about: a high-speed, mid-range zoom with impeccable optical quality. With their recent patent for the RF 70-150mm f/2L IS USM, Canon appears ready to push boundaries in both image quality and innovation.

Apple Introduces New MacBook Pro With M4 Chip Family and Apple Intelligence

Apple has announced its latest MacBook Pro lineup, featuring the powerful M4 chip family and the addition of Apple Intelligence, a new feature focused on enhancing privacy and personal productivity through machine learning capabilities. The new models, available in 14-inch and 16-inch sizes, are now offered in both space black and silver finishes. Preorders are open, with availability starting November 8.

Apple Expands M4 Chip Family With New M4 Pro and M4 Max Processors

Apple has introduced the M4 Pro and M4 Max chips, rounding out its M4 family designed to power MacBook Pro laptops and other Mac models. These chips, built with second-generation 3-nanometer technology, promise improved performance and efficiency compared to previous generations, specifically catering to professionals and creative users with advanced processing needs. M4 Pro and M4 Max also bring Thunderbolt 5 connectivity to Mac for the first time, enabling faster transfer speeds and expanded memory capabilities.

Sennheiser Launches Profile Wireless: A Compact Audio Solution for Creators

Sennheiser has introduced the Profile Wireless, a versatile, two-channel, 2.4 GHz microphone system for creators and videographers. This all-in-one system connects to a wide range of devices, including mobile phones, cameras, and computers, and can be used in various configurations, such as a clip-on, handheld, or desktop microphone. The Profile Wireless aims to offer flexibility and reliability for recording in different environments.

Canon Unveils RF-S 7.8mm f/4 STM Dual Lens for VR and 3D Content Creators

Canon has introduced its latest offering, the RF-S 7.8mm f/4 STM Dual lens, designed specifically for content creators focused on virtual reality (VR) and 3D production. The new lens, compatible with the Canon EOS R7, provides an immersive 3D viewing experience and aims to simplify VR and spatial content production.

Canon Launches the RF 24mm f/1.4 L VCM Lens for Hybrid Photography and Video

Canon has released the RF 24mm f/1.4 L VCM, a new wide angle L-series lens tailored for hybrid content creators who work across both photography and video. The lens offers a 24mm focal length with a bright maximum aperture of f/1.4, making it ideal for low-light shooting, shallow depth-of-field effects, and capturing wide perspectives.

Canon Introduces the RF 50mm f/1.4 L VCM Lens for Hybrid Photography and Video

Canon has launched the RF 50mm f/1.4 L VCM, a new addition to its RF L-series, designed to meet the demands of both photographers and videographers who require versatile and high-quality optics. With its bright f/1.4 maximum aperture, the lens is built for low-light performance and enhanced control over depth of field, making it ideal for hybrid creators looking for a professional-grade 50mm prime.

Apple Introduces New M4-Powered Mac mini With Improved Performance and Enhanced Features

Apple has introduced a revamped Mac mini featuring the new M4 and M4 Pro chips, aiming to offer a smaller, more powerful desktop solution. At 5 inches square, the new Mac mini is the company’s smallest desktop yet, built around Apple silicon’s energy efficiency and a redesigned thermal architecture. This new model also represents Apple’s first carbon-neutral Mac, part of its commitment to reduce its environmental footprint.

Apple Unveils New iMac With M4 Chip, Enhanced Camera, and Apple Intelligence

Apple has announced the release of the latest iMac, which features the new M4 chip and integrates Apple Intelligence, Apple’s AI-driven personal assistant. The updated iMac, now available in a range of vibrant colors, brings improvements across performance, display, and connectivity, all within its thin, streamlined design. The iMac is now available for pre-order, starting at $1,299, with availability beginning November 8.

Apple Debuts Apple Intelligence on iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1

Apple has launched its new Apple Intelligence system, integrated into iPhone, iPad, and Mac through a free software update (iOS 18.1, iPadOS 18.1, macOS Sequoia 15.1). Apple Intelligence aims to provide users with tools for writing, summarizing notifications, improving Siri, and cleaning up images, all with a focus on privacy.