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Alex Cooke

Cleveland, OH
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Articles from Alex Cooke

The Best 35mm Lens for Fujifilm X Isn't What You'd Expect

Choosing a normal-length prime for your Fujifilm X system sounds straightforward until you realize there are seven legitimate autofocus options sitting in roughly the same focal length range, each with a different price, build, and rendering character. The gap between the best and worst of them is smaller than you'd expect, but the differences in autofocus reliability and real-world usability are anything but trivial.

Why a Career Canon Shooter Is Switching to the Nikon ZR

The Nikon ZR is a camera that has generated a lot of conversation since Nikon acquired Red Cinema, but most of that conversation focuses on specs and codec comparisons. What's harder to find is a perspective from someone who actually shot on a Red camera for years, sold it, moved on, and then picked up the ZR expecting to be underwhelmed.

Fujifilm X-T30 III Review: 6.2K Video in a $1,000 Camera Is Hard to Ignore

The Fujifilm X-T30 III sits at $1,000 body only, positioning it as one of Fujifilm's most accessible entry points into the X-series system. For that price, you're getting a 26-megapixel APS-C camera with some video specs that don't match what you'd expect from a camera in this range.

The Pentax K-3 Mark III and Why DSLRs Refuse to Die

The Pentax K-3 Mark III was officially discontinued in Japan in January 2025. The Monochrome variant has been more complicated: B&H's original black Monochrome listing is now marked "No Longer Available," though it points buyers to a current matte-black Monochrome listing still shown as in stock. After roughly four years of production, the K-3 Mark III is being phased out in stages rather than discontinued cleanly, and the last major APS-C DSLR from a major manufacturer is winding down. By the standard industry narrative, this should be the end of the story. DSLRs are dead. Mirrorless has won. Move on. Except the story is more complicated than that. 

Why Your Camera Choice Is Killing Your Storytelling

Photojournalism and documentary work demand a different relationship with gear than most photography does, and Jorge Delgado-Ureña, co-founder of the Raw Society, has spent nearly two decades figuring out exactly what that relationship looks like.

What Lightroom's Yellow Warning Icon Is Actually Telling You

That yellow warning icon in Lightroom isn't just a minor annoyance you can ignore. It's telling you something specific about the order in which your AI edits were applied, and clicking "update" without understanding what's happening can quietly change your image in ways you won't notice until it's too late.

24-70mm vs. 70-200mm: Which Zoom Should You Buy First?

Choosing between a 24-70mm and a 70-200mm zoom is one of the most common lens decisions you'll face when building a kit. Both are professional staples, both are genuinely useful, and neither obviously replaces the other.

Small Town Photographer? Here's Why You're Still Leaving Money Behind

Pricing your work below what the market can actually bear is one of the fastest ways to stall a photography business, and the problem isn't unique to small towns. Whether you're shooting in a rural county or a major metro, the underlying issue is almost always the same: you're pricing for the wrong client.

Why the Nikon Z9 Is Aging Better Than Anyone Expected

When Nikon announced the Z9 in late 2021, the camera was treated by most of the photography press as Nikon's "we are still here" moment. The brand had spent the early mirrorless years getting beaten in feature comparisons by Sony, criticized for slow autofocus updates, and described in obituary-adjacent language by gear reviewers who had decided Sony had won the format war. The Z9 was supposed to prove Nikon could still build a flagship. It did. Then something more interesting happened over the next four years.

Why Your Presence Is Ruining Your Street Photos

Street photography lives and dies by your ability to go unnoticed. In a genre where the goal is to capture real moments, your presence is the single biggest variable you can control.

This Swing Lens Camera Forces You to Rethink How You Compose Landscapes

The Horizon 202 is a Soviet-era swing lens panoramic camera that produces a field of view roughly equivalent to 14mm on a 35mm camera, with almost none of the distortion you'd expect from an ultra wide angle lens at that focal length. If you've ever wanted to capture an entire mountain range in a single frame on film, this is the kind of camera that makes that possible.

9 Things I Wish I Knew About Photography Insurance

Insurance is the part of running a photography business that nobody warns you about, nobody teaches you, and nobody finds interesting until the day they need it. Then it becomes the most important conversation of your career, usually too late. Most photographers buy a policy because a venue asked for one, sign whatever the broker recommends, and never think about it again until something breaks, gets stolen, or generates a lawsuit.

The Secret to Becoming a More Versatile Photographer

Most photographers hit a ceiling not because they lack technical skill, but because they keep doing the same things over and over. Breaking out of that pattern is what separates a one-trick shooter from someone who can walk into any situation and come away with something worth showing.

The Nikon Z 14-30mm f/4 S Is Still the Go-To Wide Angle Zoom for Many Nikon Shooters

The Nikkor Z 14-30mm f/4 S has been on the market since 2019, and it remains the wide angle zoom that ends up on more Nikon Z mount cameras than probably any other. At its current discounted price of around $1,100, the calculus of buying it versus something like the Nikkor Z 14-24mm f/2.8 S at roughly $2,000 gets very interesting very fast.

Is 35mm More Versatile Than 40mm? A Two-Day Shooting Test Says Yes

Choosing between a 35mm and 40mm prime lens sounds like splitting hairs, but if you shoot in tight spaces, near cliffs, or anywhere you can't step back, that small difference in field of view can determine whether you get the shot or go home empty-handed. James Popsys has spent years shooting 40mm primes across multiple systems and recently started questioning whether 35mm deserves a longer look.

Deposits Are Not Optional, and Photographers Who Do Not Require Them Are Working for Free

Most photographers treat the deposit as a courtesy request. A nice-to-have. Something you ask for politely, and if the client pushes back or seems uncomfortable, you waive it because you do not want to lose the booking. This is the standard operating posture of the photography industry, and it is costing working photographers thousands of dollars a year that they never see on their books, because the losses are invisible until you run the math.

Fstoppers Photographer of the Month (April 2026): Radek Pohnan

The Fstoppers community is brimming with creative vision and talent. Every day, we comb through your work, looking for images to feature as the Photo of the Day or simply to admire your creativity and technical prowess. In 2026, we're featuring a new photographer every month, whose portfolio represents both stellar photographic achievement and a high level of involvement within the Fstoppers community.

The Tamron 35-100mm f/2.8 Might Replace Your 24-70mm

The Tamron 35-100mm f/2.8 sits in an interesting spot: it's compact and light enough to travel with, but fast enough to handle portraits, events, and low-light shooting. At around $899, it's priced to compete with other mid-range zooms, and whether it delivers enough to justify that price is genuinely worth understanding before you buy.

The Secret to a Full Calendar Is Answering Your Damn Email

There is an entire industry selling photographers the idea that their booking problems are marketing problems. Instagram strategies, SEO courses, funnel templates, lead magnets, content calendars, brand refreshes, niche-defining workshops, and $2,000 mentorships that promise to "unlock the pipeline." Photographers buy them, implement them, and wait for the calendar to fill. For most photographers, it does not.

Does Turning Your Photography Passion Into a Career Actually Ruin It?

Turning your passion into a career is one of the most debated decisions in creative work, and the answer is rarely as clean as either side makes it sound. Scott Choucino from Tin House Studio has been living this question for years, and his take is more nuanced than the usual "follow your dreams" pitch.

How to Decide If Your Photo Should Be Black and White

Knowing when to convert a photo to black and white is one of those decisions that separates a thoughtful edit from a forgettable one. Get it wrong and you strip out color that was doing real work; get it right and you reveal something the color was actually hiding.