How can a pure photo camera still evolve in 2025? While many manufacturers push for new video features, photography itself has felt like it hit a technological plateau. Real innovations have been rare. So what should a new version of the Hasselblad X2D, already one of the best cameras in the world, actually bring to the table?

The Reto Pano is the latest addition to Reto’s growing family of affordable and fun film cameras. With its built-in flash and panorama mode, this little point-and-shoot promises a nostalgic 90s shooting experience at the accessible price of just $35.

DJI has once again redefined what’s possible in aerial imaging with the launch of the DJI Mini 5 Pro, the world’s first sub-250 g mini drone to feature a 1-inch CMOS sensor. Compact yet powerful, the palm-sized drone pushes its boundary with pro-level image quality, advanced safety features, and extended flight time, making it a versatile tool for creators at any level.

When you start shaping light, modifier choice controls direction, softness, and contrast that define faces, texture, and color in a scene. Getting the order right saves money and gives photographers a flexible kit that works across portraits, products, and tight locations.

Two of the most talked about lenses right now are the Viltrox 35mm f/1.2 and the Sigma 35mm f/1.2 DG DN Art. Both are full frame, both are designed with serious build quality, and both are capable of the kind of shallow depth of field that makes backgrounds melt away. Choosing between them is not straightforward, which makes this head-to-head comparison worth paying attention to.

The Viltrox 85mm f/1.4 Pro is entering territory long ruled by Sony’s 85mm lenses. For portraits, this focal length has always been a favorite because of how it isolates the subject, smooths the background, and keeps images flattering. Can you get similar performance without paying a similar price?

Wacom has introduced the Wacom One 14, a new entry-level pen display aimed at beginners and hobbyists who want an accessible way to get started with digital drawing, photo editing, and creative work.

Micro Four Thirds has been declared “dead” so many times you’d think it was a cat working its way through nine lives. Year after year, people predict its collapse, citing smaller sensors and the dominance of full frame. And yet, here we are in 2025, with OM System unveiling one of the most audacious lenses in recent memory. The M.Zuiko Digital ED 50–200mm f/2.8 IS PRO doesn’t just extend the format’s lifespan; it makes a strong case that Micro Four Thirds might be the most interesting platform in photography right now.

AI-based software company Evoto held its first-ever live-streamed event today to announce its latest build, Evoto 6.0, featuring numerous powerful updates designed to streamline retouching for photographers. Evoto Instant, a new platform aimed at event shooters seeking the fastest possible turnaround and delivery of their images, was also announced.

There’s always room in your gear bag for a 360 camera to help you document what you do. What’s even better is that now, you have highly evolved tech and multiple options for it.

Not every meaningful photograph comes from epic adventures. Humble photography shows that beauty, expression, and discovery are possible wherever you are and whoever you are—at a pace that fits your life.

The Ricoh GR IV is small, pocketable, and aimed at being the kind of camera you always have with you. Street photography demands speed, sharpness, and reliability, and this release promises to step up from the older GR III with a new sensor, better autofocus, and improved image stabilization. The question is how much those changes actually matter when you’re out shooting.

A lens that gives you reach, speed, and durability changes what you can capture in the field. When that lens is tested in Alaska’s harshest conditions, you get a clear sense of how it performs where it matters most.

The Sony 70-200mm f/4 G II Macro and 70-200mm f/2.8 GM OSS are both workhorse telephoto lenses, and deciding between them often comes down to sharpness, speed, and flexibility in real-world use. These lenses serve different purposes depending on how you shoot, and knowing where the differences show up can save you from second-guessing your choice later.

The best baseball photographs don’t always happen when the crowd is standing and the lights buzz a little hotter. Sometimes the picture you keep is the one that smells like rosin and bubblegum—the quiet breath between pitches when the game is thinking about what it wants to be next.

Apple has released new versions of its software platforms, bringing a redesigned interface, expanded Apple Intelligence features, and broad updates across apps and services. The updates are available today as free downloads.

Godox has built a reputation for delivering capable and affordable lighting, with flashes like the Godox V1 and Godox AD200 becoming go-to workhorses for countless photographers. But with every new product, the question arises: is it just a minor spec bump or a genuine leap forward? The new Godox V100, the company’s flagship on-camera flash, arrived promising two major advancements: a significant power increase to 100 Ws and a modern touchscreen interface. Is that enough to make it worth an upgrade?

Let me guess: You've invested a small fortune in camera equipment. Your lens collection could rival a professional studio's, and you've mastered every lighting technique in the book. Your Instagram showcases technically flawless images that make other photographers jealous. Yet here you are, struggling to break through an invisible ceiling that keeps your income frustratingly stagnant. You're not alone in this predicament, and the solution isn't what you think it is.

Light doesn’t just make an image; it shapes it. Shade and balance can be the difference between a flat photo and one that feels alive. When you think about your next outing, consider how you’re letting the environment work for you, not just what your camera can record.

A 200mm f/2 prime lens isn’t something you see every day. The combination of reach and light-gathering ability makes it a rare tool that can completely change how your portraits or action shots look. The Sigma 200mm f/2 DG OS Sports lens promises sharpness, smooth background blur, and pro-level handling in a hefty package that’s aimed at serious shooters.

The 85mm focal length has long been a go-to for portraits, offering flattering compression and smooth background blur. A new entry into this field at an unusually low price point is bound to draw attention, especially for anyone looking to expand their kit without breaking the bank.

You’ve seen the Sigma 16mm everywhere, but the field isn’t a one-lens show anymore. If you shoot on a crop camera and want a wide angle prime that handles low light and tight spaces, the new contenders demand attention.

When Canon barred outsiders from its RF mount, critics cried “anti-consumer” and predicted disaster. Instead, the company built a fortress that turned outrage into dominance.

A 135mm prime has always been a special tool for portrait work. With its compression, subject isolation, and ability to make even a plain background look elegant, it’s a focal length that many keep in their kit. The question today is whether a nearly 30-year-old design can still hold its ground against modern glass.

The humble SD card might be one of the scariest points of failure for photographers. Consider your entire shoot stored on a fragile plastic wafer: what can you do to protect your images “in flight”? Lexar’s answer with the ARMOR GOLD is to ruggedize the SD card format to the max, armoring it in metal and eliminating points of failure. But does it still make for a good memory card?