Creating an emotional connection with your subjects leads to stronger images and more business. Psychologists have a technique that helps you quickly establish that connection.

Photography gear costs have skyrocketed. New Z-mount lenses regularly exceed $2,000, putting professional optics out of reach for many photographers. But there's good news: the used F-mount market overflows with incredible glass that performs brilliantly at accessible prices.

In among all of the brouhaha surrounding the launch of the new Sony RX1R III—the insanely expensive accessories, the recycled parts, and, of course, the $5,100 pricetag—there’s not been much talk about what features fans wanted to see that are markedly absent.

If you're thinking about picking up an older option in 2025, the Fujifilm GFX 50R medium format mirrorless camera might catch your interest. Despite being seven years old, it still packs serious value, especially if you're looking to balance portability with medium format image quality.

The Thypoch Simera 75mm f/1.4 ASPH lens offers a unique focal length option, giving a little more versatility than traditional choices like 50mm or 90mm, especially for portrait and street photography. Here's a look at how it performs.

The photographer who believes their education ended with their last workshop or tutorial is already obsolete. They just don't know it yet.

Is displaying images on social media an issue for you, and printing all your shots for your elderly relatives impractical? Do you photograph weddings and want to share your images immediately? This wireless digital photo frame with truly free cloud storage could be the perfect solution.

Full frame cameras are known for two things: their incredible performance and their high price tag. I have pretty much always owned a full frame camera, but never paid full price for such a camera. In this article, I will share some options for those of us who want to go full frame but don’t want to pay full price.

Fast prime lenses, especially those wider than f/1.4, promise photographers dreamy backgrounds and remarkable low-light performance. But how often do you actually shoot at such wide apertures? This question challenges common assumptions about photography gear, making you reconsider whether top-end lenses always justify their price tags.

The AstrHori AF 27mm f/2.8 lens has hit the market, and it's attracting attention primarily for its shockingly low price. At around $126, this compact pancake lens challenges the idea that decent photography gear needs to empty your wallet.

Is there a difference between blending and compositing in post-processing? Some photographers make no distinction between the two. But for many, there's a notable difference. It can represent the difference between deception and handling noise or dynamic range.

There are lots of crazy lenses out there that were produced in such limited numbers or are so expensive that they're basically off-limits to most photographers. Here are 10 equally extreme lenses you can actually purchase and use! 

Network Attached Storage (NAS) systems are a great way of storing your photographs locally and are used for data management in both business and prosumer environments. Needing such a storage solution, I decided to put the UnifyDrive UT2 through its paces, discovering its many hidden surprises.

Film photography has undeniable charm, yet the hassle and cost can be hard to swallow. Digital convenience is appealing, but it sacrifices the tactile joy of analog gear. This device aims to give you the best of both worlds by turning your film camera into a digital camera.

Choosing the right zoom lens for your camera isn't straightforward, especially when the options have different strengths. Sigma's recent APS-C releases, the 17-40mm f/1.8 DC Art and 18-50mm f/2.8 DC DN Contemporary, offer very different benefits, making the decision tougher but more interesting.

DJI, who make some of the world’s most popular drones and action cameras, seems determined to establish a meaningful presence in the 360 video world. Could their latest offering, the Osmo 360, which seems squarely targeted at Insta360’s market, be the opening salvo of a 360 video arms race?

The Nikon NIKKOR Z 35mm f/1.2 S lens is turning heads for good reason. Here's a look at how it performs.

Improving at photography isn’t a step-by-step process. It’s a winding, often unpredictable journey shaped by curiosity, creativity, and the kind of images we want to make. So what does growth in photography actually look like?

Today's photographers face a challenging reality: modern lens prices have skyrocketed, with single RF lenses often exceeding $2,500. Yet there exists a treasure trove of professional-grade optics hiding in plain sight: classic lenses that continue producing exceptional imagery at a fraction of contemporary prices.

Viltrox has been on a tear lately, dropping new products, including lenses, video monitors, flashes, and more. It seems like every other week they are releasing another new lens, and the latest from the company is the Viltrox 85mm f/1.4 Pro lens, which is sure to be popular with portrait shooters.

Six months ago, I predicted that Sony would release a new RX1R, guessing many of the specs, including the price. What I should also have predicted is the backlash that Sony would receive for releasing a camera that is so ludicrously expensive. Here’s why pricing this insane camera at five grand was exactly the right thing to do and why we should be happy about it.

The new Thypoch Simera 21mm f/1.4 lens isn’t a thing of subtlety. It’s heavy, unapologetically mechanical, and it demands a bit of muzzle discipline when carrying it around. Forget where you’re pointing it, and you may end up either receiving or handing out some bruises. And arguably, it’s not for everyone; it’s a big chunk of metal hanging off the end of your camera. It stands out, and if you’re looking for subtlety, there are other lenses—smaller lenses—that might fit the bill.

Wide angle lenses are notoriously tricky when it comes to distortion, and finding the right balance between quality, size, and cost can be tough. The Rokinon AF 14-24mm f/2.8 might be a lens you're considering, but does it check all your boxes?

Exploring a familiar location with fresh eyes is one of the best ways to discover something new about your photography. It pushes your creativity by forcing you to find new perspectives in places you think you already know.

Viltrox lenses are a better choice than Nikon’s Z-mount native lenses. There, I said it. And this is coming from someone who has used Nikon for 40 years and may even be somewhat of a “fanboy.” I’ve been impressed with Viltrox lenses for a few years now—and own three—but the new Viltrox AF 135mm f/1.8 LAB full frame is a whole new level of impressive.