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Sigma Enters the Cinema Lens Market With Eight All New CINE Lenses

Sigma Enters the Cinema Lens Market With Eight All New CINE Lenses

Continuing their approach of creating high-value products that people can’t seem to get enough of, Sigma has introduced a whole new line of CINE lenses specifically designed for cinematographers. The new lenses come in three different categories: the High Speed Zoom Line, the FF Zoom Line, and the FF High Speed Prime Line. In total, eight new CINE lenses have been announced and we have all the details right here from the announcement.

G-Technology Expands G-RACK and ev Series Product Lines with Increased Capacity, CFAST 2.0, and Atomos Integration

G-Technology Expands G-RACK and ev Series Product Lines with Increased Capacity, CFAST 2.0, and Atomos Integration

In an industry where product differentiation is tough because everyone has to meet similar standards, G-Technology continues to show that it can innovate on top of simply promising higher-quality products. Through partnerships with companies that creatives work with every day (such as RED Camera and Atomos), G-Technology continues to help filmmakers and photographers at every step of the creative process from capture to delivery.

FTC Warns Influencers 'Any Compensation, Including Free Products, Should Be Disclosed' With Any Social Media Posts

FTC Warns Influencers 'Any Compensation, Including Free Products, Should Be Disclosed' With Any Social Media Posts

The FTC seems to be continuing its watchful eye on sponsored posts via social media as influencers and celebrities get paid to post about their favorite brands. So beware if you are one that is taking products or collaborating with a brand as an ambassador, or simply as a partner. As photographers, many of us bring on relationships with companies and camera brands without knowing the rules fully. Not disclosing these partnerships can result in fines from the FTC.