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Expect The Unexpected: Tips for Working With Children

Expect The Unexpected: Tips for Working With Children

Working with a child is a lot like dealing with the weather. It’s unpredictable, temperamental and has the potential to wreck your entire shoot. At the same time, huge risk can mean huge reward. Children add an undeniable “cute” factor that will always have a place in advertising or event videos/photography. Unlike the weather, there are a few steps we can take to increase our chances of success when working with children.

This Video Honoring the Soul of Leica is Masterful

This Video Honoring the Soul of Leica is Masterful

When a movie or video aims to make the viewer truly feel, it can be a tough mountain to climb. Emotion is difficult to compress into a visual and auditory experience but when it's done right, it can really make viewers think and share in a cohesive moment. This short video about the soul of Leica is one of those short films that excels at that experience, and now I'm going to shut up so you can enjoy it.

The 2.5D Effect: How To Make a Parallax Image

The 2.5D Effect: How To Make a Parallax Image

There is something magical about having your 2D photos seem like they're actually 3D. It brings them to life in a way none other method can. The depth, the complexity and the subtle movements give your regular 2D photos more meaning and context, and it makes the viewer focus on the image much more than normal. Joe Fellows is a master of the 2.5D (Parallax) Effect and in this short video he shows you everything you need to know to make this effect yourself on your own images.

Hands Down, This Is The Most Successful Commercial Of 2013

Hands Down, This Is The Most Successful Commercial Of 2013

I’m calling it. This commercial for Volvo Trucks that came out today is the best commercial of 2013. What makes it – or other commercial shoots - so successful? Beautiful, simple ideas, a great concept, seamless execution, a bit of good old nostalgia and a pinch of the unexpected all mix beautifully to give us 70 seconds of pure brilliance. With four eight twelve twenty four thirty million views and counting, let's take a look and see why this ad has been so successful.

The Challenge: Change Your Story by Changing Your Lens

The Challenge: Change Your Story by Changing Your Lens

In this video Canon Australia challenges singer-songwriter Guy Sebastian and Canon Master photographer Graham Monro to change the story of three different scenes simply by changing between lenses. Specifically the macro Canon EF-S 60mm f/2.8 Macro USM Lens, the portrait Canon EF 50mm f/1.4 USM Lens , the landscape Canon EF-S 10-22mm f/3.5-4.5 USM Lens and the sports Canon EF 70-300mm f/4-5.6L IS USM Lens.

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