Apple’s Latest Ads for iPhone Shows Daily Life as Great Material
Apple has just uploaded ads which will most likely also be broadcast nationally. They consists of videos that were shot using iPhones. To use the tool to make the videos that advertises the tool is a great way to convey a message. It all enhances and forms part of their ecosystem that is the Apple brand. I believe it's well-executed, especially due to the fact that the videos were created by the users, making the products friendler to others.