Simple Beauty Trumps All in New iPhone-Shot Short That Reminds Us 4K Isn't Everything
It can be daunting to try to think of a completely new, never-been-done-before concept for a shoot. But sometimes, the answer is surprisingly simple. In an age in which everyone is touting shooting on the latest equipment with 4K video, while begging for ever-greater bit rates, Japanese designer Dan Tomimatsu took pause to give us something refreshingly simple and beautiful. Using a water droplet "stuck" inside a five-yen coin as a lens on an iPhone, Tomimatsu shot "O (eau)" with the intention of reminding the world that beauty can be found outside of razor-sharp 4K imagery.