Recent Fashion Articles

Fashion Editorials: Pre-Production Through Shoot Day

If there was one thing I wanted to know when I first became interested in shooting editorials, it was "How do I do this?" That seems like a broad question, and it is, but it goes to show what a mysterious subject this was for me. I wanted to know how to get started, and what steps I should take. In this article, I would like to pull back the curtain a bit for people who are interested in getting into editorial work and share what steps I go through to conceptualize, build a team, schedule, and shoot a fashion editorial.

The Truth of How I Hired My Last Model For a Major Ad Campaign

You book a commercial job and the client wants a beautiful face to grace their next ad. The client relies on you, the photographer to help with the process of hiring the model. The crew you hire rely on you to select the right candidate for their needs. That's great, right? Get the most radiant face, possibly the one with the highest social media numbers for that extra bump and you're set! Is that how it works?

The Life of Iconic Commercial Fashion Photographer Will Shively

With over 40 years of portrait work under his belt, American Photographer Will Shively has become one of the most successful commercial fashion shooters in Columbus. Will found himself at a crossroads when he first decided to pursue his passion for photography. He got his BFA in painting from Ohio State University and was working for a design firm before being let go with a newborn on the way. But despite the risks involved, Will worked nights as a janitor at a local manufacturing plant while teaching himself the art of photography.

Annie Leibovitz: Life Through a Lens

Annie Leibovitz: Life Through a Lens traces the arc of Annie's photographic life, her aspirations to artistry and the trajectory of her career. The film depicts the various phases that shaped her life including childhood, the tumultuous sixties, her transition from Rolling Stone to Vanity Fair magazine and later her most significant personal relationships including motherhood. Check out the full post for the rest of the documentary.
Powerful Story Telling with Photography and Video

Sue Bryce, Australian Portrait Photographer of the Year, teamed up with the extremely talented Hailey Bartholomew to tell the powerful story of one girl's love story and her battle with breast cancer. It's a very moving story and definitely worth watching. I love seeing the way creatives are using their talents to bless the lives of others and share stories that the world needs to hear about. This story of Jill Brzezinski-Conley is one everyone should take some time to watch and share today.

Taylor Tupy's Sand Studio Set Is Pretty Awesome

One thing I love about the Fstoppers Facebook Group is seeing all the amazing work our readers publish. Taylor Tupy is a pretty awesome fashion and editorial photographer based out of Minneapolis. In this video he shared on Facebook, Taylor brought in gulf coast white sand into the studio to produce an awesome effect. Taking your production value to the next level is probably the most important thing a photographer

Behind the Scenes of a Jewelry Lifestyle Photo Shoot

Last week I did a photo shoot for Leo's Wisdom, which is a company that makes handmade, high end jewelry. The purpose of the shoot was to provide the client with product shots and lifestyle images for their promotional needs. Their mood board for the shoot was filled with images depicting lush locations and high society. But we were shooting on a rainy day in Columbus, Ohio. So we made lemonade.

Marc Jacobs Ditches Model Agency In Favor Of Twitter For Fall 2014 Campaign

In the competitive world of social media experiments it seems companies are coming up with all sorts of tactics to build brand loyalty and interaction. Fashion designer Marc Jacobs is no stranger to the social media game. Earlier this year Marc Jacobs launched a pop-up shop that would trade free gifts in exchange for your tweets, likes, follows, and instagram pictures. Now Marc Jacobs is back with a new proposition. Tag your picture with the handle #CastMeMarc and you could be the new face of Marc by Marc Jacobs.

New High-End Remote Trigger Released By Ubertronix

If you think you've got a quick trigger finger, then you haven't used the new Strike Finder Touch (SFT) by Ubertronix. This sleek remote trigger boasts the ability to trigger your camera shutter in less than 1 millisecond. The device has 5 different modes: Time Lapse, Lightning (or high speed flash), laser, sound and motion. All you need is 4 AAA batteries, your camera, and a great subject to get started.

A Commercial for a Car Commercial: The CLA Project Update

A few weeks ago we featured an interesting project by Casey Neistat: The CLA Project. Casey was hired by Mercedes Benz to create a new, fresh and creative approach to the typical stock car commercials that you've seen on television for the past twenty years. The final commercial for the new Mercedes Benz CLA has finally been released. I have to say it is definitely creative and unlike any car commercial I've seen before. I love the patriotism and the fun, light-hearted vibe in the commercial.

Beating the Crop Factor

When you are shooting for magazine publication (outside of the medium format realm), one thing you always have to consider is the aspect ratio of your images. Paper sizes, in most cases, do not match up to image size, so there are crop variables you have to constantly keep in mind -- especially for editorials where there will be titles, typography or article copy on the page as well.

How to Manage a Client's Expectations Before and During a Photoshoot

It is a common expectation that when clients hire you, it is because they like your style and think you will help project their brand’s identity. But what do you do when, despite previous exchanges, on the shooting day, you realize that your clients have entirely different expectations. Do you just change everything to adapt to their needs or do you say no?

Fstoppers Atlantis: The Most Fulfilling Experience Of My Life So Far

I've had some pretty amazing experiences in my life. Fstoppers.com has given me incredible opportunities like meeting Bon Jovi, or riding in the first Lamborghini Aventador in America. Our international workshop last week took a year of planning and insane amounts of stress. On top of it all, I had the flu during the entire week. Even still, last week was the most rewarding week of my life.

Models Are Using Closed Facebook Groups to Bring Awareness to Sexually Predatory Photographers

This year has been marked by a single hashtag: #MeToo. From Hollywood to the Oval Office, it seems that accusers are finding their voices and taking a stand for themselves and countless others who haven’t been able to speak out. Naturally, awareness of sexual harassment is coming to light in all industries, and the photography industry is no different.

Von Wong's Incredible Underwater Photo Shoot Part II: How He Did It

Last month we shared a really impressive project of an underwater shoot in Bali done by my friend and conceptual photographer Benjamin Von Wong. He stated then that was only part one and that part two would be coming soon. Well, soon is here and he's sharing more technical aspects of how he made the project come to life.

Lindsay Adler Explains Creative Photoshop Techniques

Let's face it, as much as we want to believe great photographs are created "in camera", every single image you see published has been manipulated in Photoshop in some way. When it comes to producing attention grabbing photos, having a strong grasp on post production goes a long way. Oct 30th - Nov 1st fashion photographer Lindsay Adler will be setting down the camera and teaching everything she knows about retouching in her creativeLIVE workshop Retouching and Creative Photoshop. If you have a few spare minutes, be sure to tune into her free video stream. The full workshop description is

Female Fashion Photographers on Sexism: One Lost a Job for Being Overweight

To be a successful photographer, you don't have to be physically stronger, faster, or tougher. It's not like pro sports where it's normal for the number of men to overpower women. So why are women still facing so much systematic sexism and harassment in the photography industry?

How I Mixed Strobes and LED Lights in This Fashion Photo Shoot

In today's Fstoppers video, I set out to create some conceptual fashion images with Puerto Rican model Krystal Xamairy. Using the brand new Tamron 35mm f/1.4 lens, a few strobe lights, and a couple colored LED panels, I will walk you step by step through the entire process.

More Videos Of Pro Photogs Shooting With Cheap Gear

Yes, it has been done to death but everyone loves to see it so we will keep posting it. Digital Rev TV has been doing a series called the "Cheap Camera Challenge" and so far they have created 3 videos with 3 different photographers shooting on 3 different cheap cameras. Check out the full post to see all 3 videos.
[BTS] Anna Sui's One Light Fashion Shoot With Sanchez & Mongiello

If you enjoy looking at fashion images, then the photography duo Sofia Sanchez & Mauro Mongiello should be on your radar. They are ranked as among the top fashion photographers on Model.com and it's easy to see how their work stands out within one of the most saturated fields of photography. In their latest campaign shoot for clothing designer Anna Sui, Sanchez and Mongiello have one of the simplest lighting setups ever: just a single gridded Profoto head.

How to Style Your Own Fashion Shoots on a Budget

Whether you're shooting a high-fashion model, a mom to be, or a high school senior, the clothes always matter. I'm a sucker for over-the-top drama in my own work but am not always able to find a stylist to help me out with these shoots. Even if you don't have a need to do this yourself, give it a go from time to time. It will improve your work from behind the camera too, as photographing people is usually involving fashion in one way or another. In addition to keeping up with the latest trends, you might even start to confidently help your clients out when they ask for your opinion about what they're nervously wearing.

[BTSV] Photographer Brings Marvel's Emma Frost To Life

To keep chugging along through the daily grind, most of us have to make work fun so that it becomes, well, less like work. Darrel from BGS Studios is a fantasy and sci-fan photographer who obviously loves what he does: making the fantasy just a little closer to reality. Click here to watch the BTSV and see the finals from his Marvel-Comics-inspired Emma Frost shoot.
Hairlapse: 100 Years of Beauty in 1 Minute

Have you ever wondered what fashion trends will be in style, let’s say 20 years from now? Well some say the best way to predict the future is to look at the past, and this video does exactly that. "100 Years of Beauty in 1 Minute" illustrates hair and makeup styles from each decade, starting at 1910 straight through to 2010.

[Video] The iPhone Photoshoot, UK Style

Well, it seems that a good idea is worth stealing, in this case it's the iPhone photoshoot that Fstopper's own Lee Morris did well over a year ago with a 3Gs. Well, Cris Matthews of VideoJunkie in the UK has done his own take using an iPhone4 and an LED video ring light. Enjoy!
LIVE Stream With Michael Woloszynowicz - Shooting Fashion Portraits

All this week at the PRO EDU studio in St. Louis, Michael Woloszynowicz has been hard at work showing off his techniques for an upcoming tutorial series on creating fashion and editorial photography. Today at 11am CST, myself along with the rest of the video crew will be streaming his model test look demonstrations live from the studio.

Why I Always Work With a Retoucher as a Professional Photographer

Fashion photography is a team effort. You just can’t be the photographer, makeup artist, stylist, retoucher, assistant, and a whole crew by yourself. But how much should you outsource? Most photographers are happy to leave makeup to a dedicated specialist, but when it comes to retouching opinions differ. Some claim that retouching is solely the photographer's job as no one can convey the exact vision, while others choose to trust a professional.

Watch How Light Shapes a Face - Sparkles and Wine Teaser by Nacho Guzman's

A good photographer or videographer depends on good lighting to create a shot. Lighting creates the mood of any scene and sets the stage for the story you're trying to tell. In an unusual but entrancing method, Nacho Guzman creates a dramatic scene and shows how quickly light can change the mood and expression on a woman's face. Although the woman in the video only moves her face subtly over time, the rotating light around her causes striking mood shifts in the image.

Eight Tips for a Fashion Catalog Shoot

If you have ever been assigned a full-day catalog shoot for a big retail brand, you probably know about the hectic process, especially if you are not working with a producer who deals with everything. Besides, a catalog shoot consists of innumerous steps from creating the concept to delivering the final images, and if you don’t have a producer ready for you, there are some steps that you need to consider before start shooting.

Lindsay Adler Shoots Her "Chroma" Fashion Editorial

A lot of times on FStoppers we see shoots that are very gear focused, after all that's what we're here for isn't it? We tend to focus on shoots that have some sort of technical wizardry behind them, but sometimes it's best to strip away all of the extras and focus on what you're shooting. In this video Lindsay Adler takes us through a very cool fashion shoot that is lit very simply using only a beauty dish and a small silver reflector.

How to Constructively Critique a Photographer’s Work

As an aspiring photographer, it eventually becomes obvious that likes on Facebook or comments such as “Beautiful work Kiddo!” from your mother aren’t exactly providing an objective evaluation of your talent. Constructive feedback from others in your field is something that everyone can benefit from at times, even as a professional. The problem is, most of us don’t take criticism very well especially when it comes to something we’ve poured our heart into and may actually love on a personal level.

You Miss 100% Of The Photos You Don't Take - Even Von Wong Doubts Himself

I have been a fan and a friend of Benjamin Von Wong for years. I have seen him turn tech employees into athletic gods and seen him schmooze with the police while on a 13 hour photoshoot deep in a foggy forest. In my eyes, the genius that is buried in Von Wong's creative mind can do anything, and he always knows it. Well, little did I know, the man who once chained a model to a shipwreck to get the perfect shot, often doubts himself, much like all of us.

A Glimpse Of Shooting Commercial Ads With Hot Lights

I was a little on the fence whether this video was good enough for the front page of Fstoppers or not. Although there is no technical information in this video, I think the final photos by Thomas Vassort are outstanding and should inspire us all to raise the bar on our commercial style shoots. I really love the aviation vibe Daniel Hechter went with on their Spring 2011 clothing campaign. It appears most if not all of these images were shot using natural light along with hot lights or HMIs which is probably a lighting style few of us have used. It also appears these were all shot on a regular old Canon DSLR (somewhat rare for campaigns like this). Check out the final photos in the full post.
Ella Manor Is The Lady Gaga Of Photography

Ella Manor is a fashion photographer based out of New York City who approaches her photography in a rather unorthodox manner. Much of her work combines beautiful models and extravagant clothing with dreamy camera effects and often times double exposures. Her hybrid style lends itself to the unpredictable nature of Lensbaby lenses so much so that she has been labeled a "Photo Guru" by the lens company themselves. This video showcases her latest photo essay Power House and explains how she approaches her photography from both a technical aspect and also a visionary aspect. I can't say I've ever seen anything quite like this before but judging from the images on her website I think I like what I see.
Finally, A Camera Bag Made Just for Women: Introducing Pompidoo

It seems that every week a new camera bag hits the market, and while the majority are stylish and functional they all have one unifying trait. They all seem remarkably masculine in appearance. Whether this is a reflection on the industry of photography as a whole (seeing as men outnumber women) the fact of the matter is that there isn't a whole lot of selection for women... until now. Introducing, the Cologne camera bag/purse by Pompidoo.

Epic Fashion and Fine Art Images His Own Way: Konrad Bak Changing the Perceptions of Stock Photography

Polish photographer Konrad Bak straddles the line between high concept fashion and lush fine art creations. Images collected in his book Konrad Bak PhotoART range from the elegant to the surreal could easily find a home in advertising campaigns or on gallery walls. However, Bak's work can surprisingly be found in the files of stock photography websites. challenging the perceptions of the quality and creativity many ascribe to stock.

Brooke Shaden and Lindsay Adler Concept Shoot-Off

The [Framed] Network recently teamed up with photographers Brooke Shaden and Lindsay Adler for a very interesting show - "The Concept". In this show, they give Lindsay and Brooke the same missions, and they together have to decide on the concept and location. Both Lindsay and Brooke are leading names in the industry and both are amazing photographers, so it's very interesting to see how each one of them tackles the concept in a very different way. Both results are epic yet so different.

Behind the Scenes: Blazing Fire and Fierce Fashion Photoshoot Combined

So, what happens when you bring two very popular themes in photography, fashion and pyrotechnics, together? A combustion of epicness emerges on your screen. Fstoppers favorite, Benjamin Von Wong, is at it again, and this time he's brought along a few friends to help create the stunning images you see in the video. Pyrotechnician, Andrey DAS, and amazing designer, Virginie Marcerou, worked with Ben to create the intricate scenes in the photographs.

President of NEXT Models Discusses the Industry and What Photographers Need to Learn in Order to Succeed

Fashion Photographer Alexi Lubomirski recently sat down with Kyle Hagler, president of NEXT models, for an intimate and candid chat about the modeling industry and what photographers can do to succeed. Hagler offered an array of fantastic advice that almost any photographer can draw on. Solely focusing on abstract aspects of what makes a great photographer, he is able to provide advice that resonates in a unique way.

Taking the Next Step Forward: Working With Modeling Agencies

You’ve reached a point with your work at which shooting friends and family doesn’t quite cut it. Your curiosity to challenge yourself and move forward is piqued, and you have a good sense of established skills that make you think seeking out agency-represented models is your best move. The question is: Where do you go from here and how do you even start?

Summer In America: A Patriotic Series By Photographer Manny Mares

Hey everyone, my name is Anthony and I am new here to Fstoppers. I really got into photography by documenting hardcore shows (as in hardcore punk rock). I first encountered Manny Mares on a message board for this genre of music. During this summer I have watched Manny continuously post images from a series he has been working on called "Summer in America."

Photographer, Peter Alexander, Falls To His Death During London Fashion Week

We've heard unfortunate news that photographer, Peter Alexander, has died this past weekend during a Fashion Week party. It happened on Friday, September 14th, when Peter and his unnamed friend fell out of a 3rd story window. This incident occurred in Shoreditch, an area of Eastern London. Unfortunately, Peter did not make it. The friend, who was also a model in the industry, is currently in stable condition at the hospital.

Joe McNally Explains Softbox Grids and How To Gel Your Flash

Adorama TV has been mixing up their youtube channel lately, and this week features the TTL acrobatics of Joe McNally. Joe walks you through a typical street portrait as he accentuates the natural ambient light with a single speedlight gelled red. The more useful tip Joe gives is how to control the spill of your large softlight with an "egg crate" or softbox grid. I'm still shocked he pulled this shot off using only the Nikon D800 pop up flash acting as commander.