Zoom, focus, spray and pray. That seems to be the M.O. of many photographers who shoot runway. I admit, I was one of those photographers. The one who scours through thousands of images at the end of the night, wishing they had shot more strategically. And, after two hours of culling, flagging three images per look, they’d be lucky if only one was tack sharp. After many shows, I’d criticize my every move and would long for a time machine to do it all over again.
A while ago I wrote an article summarizing some of the key tools which are required when shooting apparel for commercial clients. That article served it's purpose to demonstrate the vast number of supporting tools we use on a daily basis, but the magic really happens when we roll out the lights. Today I would like to show you some of the considerations you need to take when lighting clothing for your clients.
Even the best photographers need inspiration. 500px is a beautiful playground for some of the best photographers in the industry, and also one of the most powerful tools for motivation. There’s no sifting through rubbish to find quality work in your feed, which is often a problem with various social media platforms, like Facebook. Here's a list of photographers and their mind-blowing work in 4 different genres you MUST be following.
Getting it right in camera is one of the most important steps to achieving a great photograph, but color grading is what can really take your work to entirely new level. It has taken me nearly 2 years to find the right process and perfect combination to obtain the right look. And, over the course of my time writing for Fstoppers, I've been asked dozens of times about the coloring and process behind my imagery. Well, I've finally broken it all down in one quick tutorial.
Australian supermodel and Victoria Secret Angel, Miranda Kerr, exposes all for British GQ's May issue. Accompanying the provocative nude images of Kerr, is an interview where she discusses love, sex, and potentially experimenting with another woman-ooh steamy. I'm sure you're wondering what could be better than a naked supermodel saying things like "The more sex I have, the more defined my arms and stomach get.” Well, I'll tell you: Australian pranksters called The Bondi Hipsters mimicking the photo shoot frame by frame.
In the competitive world of social media experiments it seems companies are coming up with all sorts of tactics to build brand loyalty and interaction. Fashion designer Marc Jacobs is no stranger to the social media game. Earlier this year Marc Jacobs launched a pop-up shop that would trade free gifts in exchange for your tweets, likes, follows, and instagram pictures. Now Marc Jacobs is back with a new proposition. Tag your picture with the handle #CastMeMarc and you could be the new face of Marc by Marc Jacobs.
As photographers we face challenges day in and day out, but one of the toughest facets of the job is posing our subject. Regardless of experience, when a model steps in front of your lens for the first time he or she will expect some direction. It’s up to you to give that proper guidance, otherwise your images will just come up short.
Merely two years ago, Stanislav picked up his first camera: a Lumix G3 for $600. From that point forward his inspirational journey began. The majority of his mind-blowing work was taken in his attic using friends as models. Now he is known as Sean Archer - a natural light photographer who specializes in female portraits. His work is proof that it’s not about gear. It’s about the photographer; it's about the vision of the artist.
In recent years Photoshop has garnered more negative attention than any other platform that is utilized for image manipulation. Photoshop can be used to create unnatural product resulting in unrealistic expectations. As photographers and retouchers, we have the power to control what the media perceives as attractive.
Aaron Nace from Phlearn released a great video yesterday which highlights his technique into removing unwanted and distracting objects off of an image. In this case, he decided it was best to remove a bra strap off of the model in the photo using the spot healing brush in Photoshop.
When we first start out on any sort of endeavor, be it creative or otherwise, we all most likely begin same way: a head full of ideas, but a distinct lack of understanding and experience of how to achieve them. Over time, through the benevolence of others, and many hours of Youtube tutorials, our ability catches up and we reach the place where creativity meets experience
Here at Fstoppers, our goal is to hire some of the very best photographers and educators in the industry to provide some insight on how they work, and what they've learned within the industry they're a part of. Recent Fstoppers Writer and Lifestyle Photographer John Schell recently met with Framed Network to show them, and us, what it's like to work on one of his photo shoots.
Sharpening is a mystery to many, some do it well and others don't. There are quite a few methods to sharpen an image including the use of a High Pass Filter, Unsharp Mask, Smart Sharpen and Camera Shake Removal in Adobe Photoshop CC. However, it’s similar to hearing nails on a chalkboard when I see an image that is over sharpened. I'm no saint, I'm certainly guilty of cranking Unsharp Mask, I just never found the right solution. Until now.
We live in a time where photographers and filmmakers must combine powers to be competitive in todays advertising market. Recently a huge fashion client approached our production company to capture concurrent motion and still ad campaigns with supermodel Lily Aldridge, but we had to do it all in under 10 hours with 2 complete hair and makeup changes and 12+ outfits. Advertising creatives today need to be able to shoot stellar visual content and assemble bulletproof productions.
Bokehliscious photos. That is the ultimate goal for any photographer no matter the experience level. When "bokeh" is mentioned, the first thing that comes to mind is the lens and the aperture. Although both play vital roles in bokeh, there are a few key elements that play an even more important role in achieving the finest milkyness in a photo. These requisites aren’t often discussed or even seen as necessary.