Professional photography is a business, and like any business there are patterns and traits that exist when looking at what works and what doesn’t work. Here are a few traits every successful photography business shares that you can incorporate into your business.
If you are just starting out in photography and looking to build your portfolio, models may not be jumping at the chance to shoot with you to help you build your portfolio, so you may ask friends to help you out and be your models. Whether you're working with friends or as a portrait photographer shooting non-models every day, getting your subjects to be comfortable in front of a camera and to nail some killer poses isn’t going to happen naturally for most.
It's always frustrating as a photographer to spend time shooting, editing, and printing an image only to see different results throughout various steps of your workflow.
There are a lot of times when you might want to change the color of something in an image, whether it's clothing, the sky, or something else. This great tutorial will show you how to do just that using only Lightroom.
When you're first starting out in photography, it can feel absolutely overwhelming trying to learn, assimilate, and execute the information and techniques you need to know in tandem with your artistic vision. This helpful video will show you 11 common mistakes beginners make to help you avoid them and advance your work more quickly.
Black and white conversion can be a complicated ordeal, and you can find yourself down a deep rabbit hole of theory if you're not careful. There are times where that kind of in-depth analysis is critical to a perfect image, but sometimes you just need a quick fix. That's where this tip comes in.
We can talk fairly objectively about camera settings and post-processing techniques, but something that remains a bit more nebulous and difficult to learn is posing. This great video will show you a range of great poses for your next wedding or engagement shoot.
Want to get better at Photoshop quickly? Master Photoshop blending modes to improve your photo editing skills immediately.
Have you ever edited and sharpened a photograph you wanted to print or post online only to have halos around the edges? Have you ever wanted to know how not to make that happen? If you answered yes, then this helpful video is for you.
Putting yourself out there and getting new clients to see your value can be daunting. In Brendan van Son's latest video, he walks you through his process of pitching his travel photography to clients across the globe.
The Internet is full of articles and videos telling you what technique will revolutionize the way you add sharpness to your images, but almost none of them tell you the most crucial step to take before sharpening, no matter the technique. In this article, I’ll show you this simple yet essential action to make your sharpening genuinely efficient.
Are you starting to print your photography? Are you looking to sell prints for the fans of your work? This new video gives a great rundown of colorimetry, papers, and the value of the print.
The Blend-if feature is easy to miss if you're not looking for it in Photoshop, but it's one of the most useful tools you can have in your post-processing kit. This great video will show you what Blend-if is and how it works as well as some useful examples.
Practicing photography as a hobby versus building a business upon your photography are two very different monsters. Running a successful photography business is what distinguishes a pro from an amateur. Without the proper preparations or knowledge, your budding photography business can quickly flounder. Here’s what you need to know if you’re thinking of turning your hobby into a professional business.
How many megapixels do you need to print a billboard? Much less than you probably think.
I have always loved shooting in ugly places such as gas stations and abandoned buildings, but it took me a while to learn how to make these places look magical in my images. You can't just put a beautiful woman in front of these places and expect it to work.
We all have that person or two we've been following on social media since first opening our own accounts. For me, Joshua Snow is one of those people. Snow is a fellow landscape photographer who I've been fortunate to follow since I first started posting to Instagram. Recently I was able to chat with him about how he transitioned from aspiring to professional photographer, and where his motivation and inspiration lies.
We live in the Information Age. There is no doubt a ton of information on the Internet about photography and just about any other subject you’d care to know about. While the Internet is a great place to learn and e-books are convenient, there’s still something special about holding a printed book in your hand. I have e-books and printed books alike. For me personally, I notice that I’m more inclined to actually read a book if I’m not reading it on a screen. I prefer to put away my backlit digital devices in favor of reading a printed page. With that out of the way, I’d like to talk about five books that have helped shape my business as a professional photographer.
If you've ever wondered where photographers are getting this gorgeous colored powder for portraits, stock imagery, and dance photos, it turns out it's very easy and affordable to make at home. This powder can be used in endlessly creative ways to add an eye-catching unique and fine art element to your studio or outdoor photography. Clients and followers love seeing these fun images, and it's an absolute blast to photograph.
Whether you know it or not, psychology plays a big role in successful pricing strategies for both products and services. Our brains are wired to pick up on subtle cues when it comes to weighing the value of something. So how do we successfully price our photography services? Here are a few tips to help you restructure your pricing for a successful year.
Real estate photography, while not the sexiest of photography genres, is quite accessible and a handy way to earn some cash, especially if your starting out. Many interior design and architectural photographers cut their teeth taking photos for estate agents and holiday home companies, but much of the high volume stuff looks way too flashy. In this article I'll show you a relatively easy way to get natural looking light without blown-out windows.
So you have a great photoshoot idea that's been burning a hole in the back of your brain. As amazing as it sounds to you, you continue to push it back. Finding the task of planning and executing said shoot has been daunting to say the least. I'm someone who as a beginner found this to be a problem that held me back more times than once. However, I'm here to say that by developing a process of sorts, this obstacle can become a thing of the past.
Are you frustrated with your photographs and wondering why you can’t seem to produce the images you see in your head? Maybe you’re shooting all the time but don’t feel like you see the kind of progress you expected, or you’re beginning to give up the hope of becoming a great photographer because it seems like there is just so much to learn. If this is you, don’t despair, you’re simply in a stage of progress on the ladder of mastery known as “conscious incompetence,” and better work is only one rung away.
There are two ways to photography: registration and creation. Let me be clear that, before we get into a short essay about self-acceptance in art, neither is better than the other. While I’d like to teach you today about conscious creation, registration is the inherent nature of photography. But the way we modify and modulate light before it hits the sensor, as well as the entire process after it, is all up to us and not the camera manufacturer.
One of the best things about window light is that you can find it almost anywhere. As winter approaches and chilly weather threatens to keep photo sessions indoors, photographers will face the choice of how to light their portraits. Strobes and flashes are a great option, but not all photographers own them. Almost everyone has access to a window though, and a window has plenty to offer any photographer who knows how to use it.
I didn’t realize I was an introvert until I was well into my 20s. I’m not shy, and I don’t mind speaking up in a crowd if I’m asked a question, so I always assumed I was an extrovert. You can imagine my surprise, then, when taking the Myers Briggs personality test in college yielded the result that I was an introvert. It all started to make sense. I would constantly find myself shying away from social events, although I considered myself social and had many friends, and I never liked any job that included a high volume of social interaction within a day, it exhausted me. When starting my business, one of my biggest struggles became working with my introversion.
In his latest photography tutorial, noted French photographer and prolific video tutorial maker Serge Ramelli discusses his top five Lightroom tips.
My passion for photography stemmed from a series of trips I had taken overseas and a desire to capture the beauty of those places with more finesse. Landscapes were a natural draw for me and it didn’t take long to come across the concept of exposure blending.
Golden hour. That time of the day where the warm sunlight makes every shot look like a magazine cover or a movie poster. It would be great if that light could last all day long. Yeah, well a lot of things would be great but not likely to happen. Location fashion and lifestyle photographers have to be able to manipulate daylight in a variety of ways in order to have a productive shoot that lasts more than an hour. Using the techniques of shade, diffusion, reflection, and strobe photographers can work with and against natural sunlight to create beautiful images all day long.
Like many photographers, I've been scratching my head at how to win the Instagram game. Over the last six months, I decided to up my game and upload daily content and be more active on the platform. The results are out, I still totally suck at it. My reach, engagement, and even numbers of followers have gone down. So rather than blame the platform or the evil algorithm, I did some detective work to find out why I was really bad at it, and chances are you will recognize yourself in some of those points.
I’ve learned a lot over the past 15 years as a professional artist. I’ve learned a lot about fear, failure, and success. I’ve been fortunate enough to mentor and educate thousands of photographers all over the world. Even as a young four-year photographer who many would still consider “green,” I’ve taught photographers from all walks of life, all levels of advancement, and even some who had reached a level of comfortable success.
Mannequin poses in fashion e-commerce photography is now a thing of the past. Fact. Fashion website brands are now dominated by a hybrid style of photography that mixes editorial influences whilst satisfying the desire of the customer to view garments before purchase. We go behind-the-scenes with British fashion photographer Luke Ayling as he shoots 40 looks for The Sports Edit in one day.
Detail shots are one of the most neglected shots I see missing from boudoir photographers portfolios. Not only do they compliment another image when placed in an album, they can help to create larger sales in the end. Keeping a mental note of which detail shots to not forget can help you in your flow during the session as well as helping you see another angle you might not have thought about before.
Instagram is known as the consensus favorite app by photographers in today's age, but even with its name implying posting photos instantly, it's still a pain sometimes to post photos on-the-go at times. For Part Three of my Instagram series, I'll be sharing the absolute fastest method any user can adopt to spend less time posting Instagram photos and more time shooting!
There are a zillion photographers out there, but there aren’t a zillion clients. How do you make your work stand out? Success comes when a client will book you because it's you and not because you are just another good photographer. In the process, having a recognizable style might also make you a happier photographer. But how can you get there?
In this tutorial I will show you how to setup your studio strobes for full length portraits as we shoot an editorial style lighting setup. First we will look at the entire gear list we used and you can use for a similar setup, from the backdrop to the studio heads. I will breakdown our lighting. with lighting diagrams and explanation of WHY we are placing our lights where we are. Also, in this video tutorial we share some Behind The Scenes from our shoot day.
Don't worry, this isn't a geometry lesson. The exposure triangle is a common way of associating the three variables that determine the exposure of a photograph: aperture, shutter speed, and ISO. One must balance all three of these to achieve a desired result, an adjustment of one requiring adjustments of at least one of the others. They do not only affect exposure, but are also the largest determiners of the global appearance of an image; thus, their mastery is absolutely crucial both for technique and composition.
Modern lenses are small miracles. They don’t defy the laws of physics, but they sure come close. Are you getting all you can out of your lens, though?
Note: This is Part One. For Part Two: Beyond the Basics, click here.
Composition – it’s perhaps one of the most important elements of photography. And with today’s technological marvels in lenses, it’s an even easier thing to forget – especially when bokehliciousis is so much more fun to talk about. Your composition is how you see – and that makes it infinitely more important than how out of focus the background is.
When I first picked up a DSLR and got a taste of artificial lighting, I loved shooting in darkness. I felt like I could control light a lot easier without having to fight the ambiance of a location or sun. Using an array of speedlights, I would light the location and subject how I wanted. Sometimes, that included putting speedlights in lamps or mounting them in the background. Eventually, that style took a sharp 180 degree turn, now I love using natural light in my favor to create a dramatic portrait.
Stop motion animation is a great technique for creating attention-grabbing content to promote a brand or your own photography, or even just for fun. In this article, I am going to show you how to shoot and assemble a series of still images to create an eye-catching stop motion animation.
Focus stacking/bracketing consists of taking several shots of the same frame (in this case, a landscape) at different focus points within your frame to ensure sharpness throughout. Is it necessary? In most cases, no, as an aperture above f/9 will typically cover any slight variations in depth of field. However, if you are using an ultra-wide lens with subjects close to the lens and a large distance between the foreground and background elements, it is beneficial to ensure sharpness throughout.
Landscape photography is an art that requires skill, creativity, and an understanding of the natural environment. While beginners can capture stunning images, seasoned professionals have honed their craft over the years and mastered some advanced techniques. In this article, we will explore five landscape photography tricks that only pros know.
Producing high-quality headshots in high volumes can be a daunting task. However, with over 6,000 headshots produced annually, we have cracked a code to high-volume headshot success. We know firsthand how challenging it can be to work efficiently without sacrificing quality.
In our biggest FAQ about product photography yet, we discuss some of the most common questions a photographer at any skill level might have, from simple ones about settings to complex ones about the type of reflection a leather surface produces under hard light. This article was created to help you create better product images.
So, you’ve gone out and bought an iOptron SkyGuider Pro. You’ve assembled it, read the instructions, maybe even watched a YouTube video on how to use it, and you’ve got the basics down. But you find yourself wondering if it could be better. Yes, it can be heaps better.
It is the story that makes a photo special, and it is one of the base requirements for fine art photography. But it is also that area where landscape photographers seem to struggle most.
Many photographers struggle with creating a pure white background in camera, but it is an essential skill that all of us must master. The good news is that it’s relatively easy to do with the right setup. In this article and the accompanying video, I detail my method for creating a pleasing white background on camera.
My favorite season is about to hit the Northern hemisphere, autumn. With its riotous color and vibrancy, the forests of autumn transform into a landscape and nature photographers' playground. Here are my tips for planning your ultimate fall color adventure.
One of the most difficult things in editing isn't knowing how to color grade, use radial filters, or Photoshop. It's knowing what a photo needs once you sit down to edit it and these five tips should help guide you in tackling any photo you have.
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