Assisting for a photographer or videographer can be a rewarding experience filled with knowledge and new perspectives. An assistant often receives an insider's view into how a photographer runs a production, and gains networking opportunities that may not have been accessible before. However, being an effective assistant requires more than holding light stands or reflectors. Great attention to detail and a humble can-do attitude can ensure your return to set, and solidify your reputation as a reliable assistant. While every photographer varies, we will review some of my tips for proper etiquette for assistants, from a photographer's perspective.
Long before "El Cap" became the easier way to pronounce Apple's upcoming operating system, it was the affectionately shortened moniker of Yosemite's most famous and respected rock climbing peak: El Capitan. Today, Google launches a project that takes Street View vertical, as each image was taken as a climber ascended the peak.
For those of you who get into situations where you have limited time to set up, manually light and fine tune it to how you would like, well-known photographer Joe McNally shows how quick and easy using TTL can be when pairing an Air Remote with a Profoto B1 strobe unit. This would be great for event shooters, and setting up for quick portraits. Read on for two other videos on high speed sync and lighting ratios.
If you haven't been keeping up with Casey Neistat's daily vlogs, then you absolutely need to start. They're a great source of creative inspiration, lots of running cut-scenes, and the occasional viral video. In this particular vlog, Neistat tells a story on the importance of not quitting and, while filming, experiences an error with his Canon 70D. You may not believe how he solves it.
Yesterday was World Oceans Day (it's okay if you missed it; you can make up for it today) and to celebrate, Google released an amazing new feature powered by its popular Street View technology: Street View Oceans. Working with a number of scientists and researchers, Google mapped well over 50 unique experiences around the world with GPS data to give the public access to the amazing life under the sea as well as to help track its growth and/or recession for scientific study.
Being an adept problem solver is a key skill found in most successful photographers, and with complex photo shoots, the likelihood of something not going according to plan gets pretty high. On a recent project, Ben Von Wong had everything lined up, only to have things change and be forced to cancel the shoot, or make something else happen in a very short time.
In the growing wake of low-budget, special effect action minis whose audience has become larger and larger on YouTube, Sam and Niko's "Real GTA" steps the game up once more with a perfect assimilation of the popular "Grand Theft Auto" video game into real, Los Angeles life. Complete with sound effects recreated as similarly as possible within the actual game, the same Los Angeles street scenes, and smashing special effects (like the famous wads of cash exploding out of recently killed bystanders), "Real GTA" reminds us both how ridiculous and subsequently fun it is.
Dreaming big is never a bad thing for a photographer. The more imaginative your ideas, the easier it is to stand out amongst your peers. Yet there is often a very real, and very high price tag associated with grand productions. Producing personal projects that you’re passionate about is vital for many photographers in the fashion industry. However, it can be frustrating to lack the funds necessary to bring your vision to life for more ambitious projects. Fortunately, there are many options available to photographers to help them bring that production to life, without breaking the bank in the process.
From St. Louis’ Bruton Stroube Studios comes the impressively cinematic tale of food preperation as it battles the elements within the kitchen. At just over a minute in length, “Cooking Up A Storm” manages to breathe an extraordinary amount of drama and depth into the culinary practice. This short film is testament to what a skilled production team and sound designer can bring to seemingly oridinary situations.
Rings can be considered one of the most important details of a wedding day. The groom may have spent months trying to find the right ring, and even longer saving up to purchase it. When the bride first announces their engagement, all of her friends can't wait to see the ring. It’s the only item from the wedding day that most couples will have their entire lives (besides the images of course). When I take pictures of the rings, I want to capture more than just the ring sitting on a table. I want something visually interesting and unique. Here is how I do it.
The era of 360-degree filmmaking is upon us. Google, in collaboration with The Mill and production company Bullitt, has released the 360-degree short film "HELP" for free on Google's mobile storytelling platform Spotlight Stories. The film is full of explosions, aliens, and action all within a beautiful 360-degree world.
Brooklyn-based photographer Jessica Lehrman is the subject of Format’s first video in their new documentary series, InFrame. In this debut episode, Lehrman brings us into her unique childhood experience, explains her start and development in photography, and explores the inspirations to her raw style of images that she is well known for.
If you have not yet seen "Mad Max: Fury Road," I highly recommend seeing the film in theatres while you still can. The combination of art and action brings a rare addition to the big blockbuster-filled summer. These before-and-after shots will give you an idea of the true creativity behind the movie's polarizing set pieces and live-action stunts combined with brilliant post-processing.