Viltrox Is Following the Sigma Playbook (And Why You Should Pay Attention)
If you have been paying attention to the third-party lens market over the last two years, you have probably experienced a strange sense of déjà vu. A scrappy manufacturer from outside the traditional power structure starts releasing surprisingly competent glass at prices that make the establishment nervous. The photography forums fill with skeptics insisting that something must be wrong, that corners must have been cut, that you get what you pay for. And then, slowly, the narrative shifts. The skeptics become converts. The budget option becomes the smart option. The disruptor becomes the new normal.